Stefan Doering Articles

What’s YOUR Sustainability Blueprint? - Click To Read Article
How to authentically take inventory of your business from a sustainability standpoint and using it to better promote your business. This article explains the importance of authentic sustainability practices, not doing what is known as "greenwashing".

What is the TRUE Cost of Being Reasonable? - Click To Read Article
It does not pay to be reasonable and not go after what you really want in life. And the regret that ensues sometimes never goes away. How about you? Any missed opportunities from being reasonable? Most of us have been taught from a young age to be reasonable in our expectations, our desires, our requests from others and most importantly, from ourselves. We've learned that it is rude to be unreasonable, to ask too much from others and even ourselves. But when you think about it, this is completely counter-intuitive. Our purpose in life is to follow our bliss and to go beyond what might be considered reasonable by others.

Vision of "Green Jobs" and its Impact - Click To Read Article
How do we know when someone is doing something “environmentally correct”? In the end, it doesn’t really matter what your definition is for being “environmentally correct.” Or what "green jobs" actually means. What does are your actions? Especially for small businesses, as we are the eyes and ears of our planet and economy. Businesses that incorporate the triple-bottom line of “people, the planet and profits” into their business’ actions, can create opportunities, innovation, and competitive advantage for sustainability. Will "Green Jobs" be the new beginning for the US economy to getting its competitive edge back, and have a positive impact on our economy and well-being

Understanding the Propose of Your Business - Click To Read Article
And just like building a strong house, creating the business/career (or life for that matter) that you love all starts with having a solid foundation: where that cornerstone is placed. Why do you have your business? What is it you want to ultimately achieve with it? Beyond the fame and fortune. What is it that really gets you excited and out of bed in the morning? Discovering the purpose of your business can be simple… and not so simple! It requires you to really delve deeply into the core of what it is you are all about… as an entrepreneur/intrapreneur as well as a human being. Recently I have been promoting and working with clients building their Sustainability Blueprints.

TripleBottomLine of your Sustainable business - Click To Read Article
New York City, where I live, is going through a rough patch these days. As you know, some of Wall Street’s biggest are falling all around us. Yet it is exactly as it should be. Why? The market is correcting itself from our unsustainable ways. Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants: What is your company's triple-bottle-line, in creating a sustainable business.

Think You’re Not Good Enough? - Click To Read Article
Your success in anything, including business, is directly correlated with your desire and conviction. It is all in your thinking. Ever have the doubt you were good enough at something and then have that stop you from even trying? In business, especially in this economy, doubting your senses and skills might be a familiar theme for many. Yet in order for you to deal with that handicap you must play harder to compensate.

The Importance of Taking Your Business Green ... NOW! - Click To Read Article
We are running out of time: 2015 is the go / no-go year before we hit the point of no return according to climatologists worldwide. China knows this and are quickly taking the lead on green technology in many areas. Small businesses outside of China must ramp up ASAP to catch up.

Sustainable Issues And Business Opportunities - Click To Read Article
With all the news of our planet being in such an environmental crisis, it is enough to make one's head spin. Here is how to select an issue and build your business, product or career around creating solutions for it.

The Economic Stimulus Package Can Help YOUR Business - Click To Read Article
Taking Obama’s strategy to the next level is encouraging the “risk takers” to step up. They are the entrepreneurs and small businesses. Entrepreneurs and small business owners are agile, hungry for success and quick on our feet, unlike our cousins the large companies, who are busy circling their wagons, laying people off and retrenching. I cannot emphasize enough how important a time this is for us all in our businesses. It is during these economic downturns that businesses and markets reinvent themselves and evolve the markets and economy on to greater heights.

Strategy to Understand your Competitor - Click To Read Article
Many entrepreneurs are clueless about what the competition is doing out there and fail to position themselves to deal with them. The more you understand about the playing field in your industry, the more likely you will do well in your business. By knowing your competition, you will learn from their mistakes as well as mirror their successes… in your own way. In this 90-Day Workbook, on how to create UnReasonable success in your business, Helps entrepreneurs step-by-step in understanding potential risk involved when lauching their business .

Staying Ahead of your CompetitionThe Green way - Click To Read Article
Things here in NYC are crazy with corporations and entrepreneurs trying to figure out how to catch the green wave. And if you’re in doubt whether there is some serious potential in business in this area, just spend 3 minutes at any magazine store and look at the front covers of some of the major publications. That should placate your doubts! Why is the “green” industry so darn hot and very unlikely to be just a fad

Overcoming the riskavoidance - Click To Read Article
Today the incredible woes of our economy have shown how we have become addicted to “stuff”. As we accumulate more and more stuff, we are continually inundated with marketing from businesses teaching us what we have is never enough. In order to be happy we need to go out and buy more. So we do. Eventually came to the point of cheaper credit allowing us to borrow more money with the notion of paying it back later. And then we lost control. while credit is tightening all around us and sales slumping in almost ever sector in our economy. “… the underlying reality endures: after two decades in...extraordinary surges of borrowed money...a new era of risk-avoidance appears at hand.”Peter S. Goodman, 6.5% Out of Work, The New York Times, Saturday, November 8th, 2008, p. A20. How to become successful in this “post-stuff” world,

Is It Time to Reinvent Your Company/Career? - Click To Read Article
Based on the downturn of the economy and environmental issues, it might be an important time to consider reinventing your business or career. Here are some powerful reasons to do this and how to get started.

How to Take Advantage of the Recession - Click To Read Article
Our economy and businesses are now in a high state of urgency. And as history shows us time after time, some of our most innovative and creative moments in business and our nation are started during recessions, especially the Great Depression. So this is a perfect opportunity for us to step back and seriously recreate ourselves, in our businesses, careers as well as our economy. To re-examine our definitions and models for wealth and “success”.

How to Build Your Winning Team - Click To Read Article
Looking back at the hundreds of business relationships I’ve had in five companies over the last quarter century—employees, investors, partners, vendors/suppliers, subcontractors, consultants, board of advisors and directors, volunteers, bankers and many joint ventures—I can say with confidence that only a few ended up really bad. But then, only a few dozen were extraordinary. The vast majority were pretty much just “OK”. Not great, not terrible. And one would think that after all this time and experience I’d be getting better at my choices. And yet, I still hit and miss. Here is the distinction: I’ve learned to accelerate through my mistakes.

Environmental Entrepreneurialism The new wave of green business strategy - Click To Read Article
Can a business really thrive in being "green" or is "green" business just another modern-day gold rush? “50% of the world’s wetlands have been lost in the last 100 years, 50% of the world’s forests have been chopped down, 70% of the world’s major marine fisheries have been depleted, 100% of the world’s coral reefs are at risk, and 6.3 billion people on the planet with another 3 billion coming in the next 40 years. This might be a fad for some, and for everyone else this is a permanent change we must address now. By showing businesses how to make money taking care of the planet will be the fastest way we’ll reverse these trends.” With the worlds resources depleting before our eyes it is now time to take interest in Environmental Entrepreneurialism to create sustainable companies or products.

Entrepreneur vs. Small Business Owner—Why You Should Care - Click To Read Article
If you run your company (or career) from a place that is what you think you “should” or are “supposed to” do, not from what is right for you, it may be a very bumpy ride. Knowing the key differences between being an entrepreneur and small business owner should help guide you down the right path:

Enough Is Enough Strategies for Change - Click To Read Article
Obama scolds Wall Street last week for giving themselves $18.4 billion in bonuses, the same amount they gave themselves in 2004 when the economy was quite strong. Many of these bonus-hungry firms are the same ones that have recently been in front of Congress with their hats in their hands looking for bailout funds. How do you know when it is time to change strategies, end the run. With recent spot light on Wall Street Greed, shines the light on a basic human characteristic[Money and Power], and can wreak havoc on our lives as well as others when left unchecked. Here are the basic five components to knowing if you’ve had enough:

10 Steps to Launching a Green Business - Click To Read Article
Green could be the largest economic opportunity of the 21st century. We'll get a clean environment because entrepreneurs will make it happen. John Doerr 1951 -Silicon Valley Venture Capitalist In fact today, most things (authentically) “going green” are looking very promising. For example, one of the mainstream issues on everyone’s mind is energy. And of the many things being developed in the energy sector, one segment to really watch in the very short term is nanotechnology. Perhaps it’s time for you to consider ramping up your green factor? 10 Steps to Determining Your Green Product / Service


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