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Start Me Up!

Start Me Up!

Firstly, think hard about why you want to go into business and if your dreams are realistic. Everyone's reasons for making the transition from tradesman to business owner are different, but some of the common motivations are:

Increased earning capacity
Greater control over your work and its quality
More flexible working hours
Building a business asset that can be passed on or sold
Development of your management skills
So, who wouldn't want to reap these rewards? While all these benefits are attractive, the reality is that three out of five Australian businesses fail over a three year period. This means that the potential pitfalls need to be carefully weighed up against the benefits and the risks you should consider include:

Long working hours are required, especially in the start up phase
Variable income
Increased responsibility can be stressful and difficult to manage, especially when it comes to hiring, managing and motivating staff
You will need to wear many hats – marketing, accounting and human resources, just to name a few

Where to begin
Once the decision has been made to take the plunge, there seems to be an overwhelming number of things to do. The first is to get organised.

Successful businesses have a "road map" to follow, and this is set out in a business plan. This shows where you want the business to go and how you intend to get there. It covers the financial, administrative and marketing elements of the business, and a bank will want to see a business plan before lending money for a start up business. There are a number of good templates available on line that can help with the structure of this important document.

Because so many businesses fail through a lack of customers, often a business plan is supplemented by a separate marketing plan. Wherever it sits, every business need to understand the market within which it operates and have a strategy to obtain and retain a client base. This is the life-blood of any business.



Paper, paper, and more paper
The next step is to take care of registrations. Some of these are dependent on the business structure you choose to operate under, so it is best to decide the most suitable structure early on. Businesses can operate as a sole trader, partnership, proprietary company or trust, and it is important to obtain professional advice about which is the most appropriate structure for you.

As a sole trade you can trade under your name or register for a business name with the Office of Fair Trading in your state. A company must be registered with ASIC and you need to register an ABN with the ATO. Registration must be made for all relevant taxes, and remember, when it comes to the taxman, ignorance is no excuse. If you are running a business from home you may also have to comply with local government regulations.

A big issue for small business owners is under-insurance. Ensure you have adequate insurance cover including public liability, vehicle, fire, burglary, professional indemnity and sickness.

As an employer you need to get information on awards, superannuation, workers compensation and PAYG, to ensure you meet all your obligations.

You may also want to register a domain name and create a website for your business.



Show me the money
Too often, business owners abrogate responsibility for the financial position of their business. Even if you have never considered yourself to be a numbers person, it is important for you to understand the basics of how your business can make money. With the help of a reliable bookkeeper and accountant, learn how to quote on jobs accurately, calculate a breakeven point, create a realistic budget and understand financial statements.

Before commencing business you will need to open bank accounts and credit card facilities, and organise leases for premises, equipment and motor vehicles. Arrange a suitable accounting and filing system that allows you to monitor your financial position easily and accurately.

Are you a Natural Entrepreneur?

Here are some of the qualities evident in successful entrepreneurs:

Self motivated
Good time management skills
An effective leader
A realistic understanding of personal strengths and weaknesses
Willing to continuously network and market the business
Comfortable living with stress and risk
Committed to ongoing learning and professional development
Disciplined
Persistent


Financial Tips
To increase your chances of success, ensure that you:
Begin with adequate working capital
Don't underquote jobs just to get business
Print trading terms on quotes and invoices
Raise invoices as soon as work is done
Take advantage of supplier trade terms
Follow up outstanding invoices immediately





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Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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About The Author


Sue
(Visit Sue's Website) The Dynamic Small Business Network (DSBN) is an online resource for small business owners. We feature a wealth of information, articles, business tools, podcasts and discounts that support you and your small business.

Sue is a Gold author on EvanCarmichael.com
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