8 Green Marketing Ideas for Your Business
8 Green Marketing Ideas for Your Business
So, can a business lower its negative impact, grow and think green all at once?green-marketing-chama1.gif
There’s plenty of skepticism, but there’s also proof that ‘Thinking Green’ in business is not only good for the environment, but for business as well. Here are some easy to implement green marketing ideas your business can embrace:
1) Work from home – allow staff to work from home more often. This will help provide added perks and could improve productivity.
2) Teamwork – boost Company moral by setting a company wide goal of everyone working together to lower the businesses carbon footprint.
3) C02 friendly servers – yes, today, you can reverse the impact of your websites by switching to C02 friendly servers. There are two providers that we know of in this field: one can be found here, another here.
4) Sustainable Packaging – replacing your existing packaging with “green” packaging materials such as biodegradable . Or simply get creative by re-using old magazine pages. Yes it’s possible. There’s a shop in Lisbon, Portugal that is doing this - the wrong shop!
5) Transportation – if your business relies on transportation, look at transitioning to environmental friendly vehicles. This bold move will most likely get the attention of your local or national newspapers.
6) Green Seal – assess the ‘Greenness’ of your products and apply for a green seal. In the US and Canada there are several NGO’s supporting green seal projects. We’re excited to share, a similar effort is starting here in Portugal, and Chama is currently working with a partner to launch the initiative in the Algarve.
7) Get Your Brand out there – help your local community and customers reduce dependency on grocery store plastics. Invest in environmental friendly grocery bags with your brand, and give them away to customers for free…it’s free advertising!
8) Give Local Love. Receive Local Love – if you’re in the food business, look at ways to source local products even if they’re at slightly higher cost. In return, promote your goal of supporting local farmers and reducing your carbon footprint. You can start the transition slowly by having select products that feature seasonal and locally sourced produce.
And one key point; we understand being ‘Green’ is chic these days, but we don’t support the ‘green washing’ of a brand, when there’s no real interest in the issue and it only serves the bottom line. If you’re looking at making your business greener, take a holistic approach and get everyone on board first. Without adoption from the inside, you’re actions will not support your commitment and it can ultimately hurt your brand, in the eyes of your most important stakeholders: your employees and customers.
Since we all learn best through example, I highly recommend you take a look at two of my favorite companies leading the green business movement in their respective industries:
Innocent smoothie - little tasty drinks
http://www.innocentdrinks.com
ClifBar - makers of delicious nutrition bar
http://www.clifbar.com
8 Green Marketing Ideas for Your Business - To learn more about this author, visit Eddie Correia's Website.
Like this article? Share it with your friends
Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be getting some payback.
So, can a business lower its negative impact, grow and think green all at once?green-marketing-chama1.gif
There’s plenty of skepticism, but there’s also proof that ‘Thinking Green’ in business is not only good for the environment, but for business as well. Here are some easy to implement green marketing ideas your business can embrace:
1) Work from home – allow staff to work from home more often. This will help provide added perks and could improve productivity.
2) Teamwork – boost Company moral by setting a company wide goal of everyone working together to lower the businesses carbon footprint.
3) C02 friendly servers – yes, today, you can reverse the impact of your websites by switching to C02 friendly servers. There are two providers that we know of in this field: one can be found here, another here.
4) Sustainable Packaging – replacing your existing packaging with “green” packaging materials such as biodegradable . Or simply get creative by re-using old magazine pages. Yes it’s possible. There’s a shop in Lisbon, Portugal that is doing this - the wrong shop!
5) Transportation – if your business relies on transportation, look at transitioning to environmental friendly vehicles. This bold move will most likely get the attention of your local or national newspapers.
6) Green Seal – assess the ‘Greenness’ of your products and apply for a green seal. In the US and Canada there are several NGO’s supporting green seal projects. We’re excited to share, a similar effort is starting here in Portugal, and Chama is currently working with a partner to launch the initiative in the Algarve.
7) Get Your Brand out there – help your local community and customers reduce dependency on grocery store plastics. Invest in environmental friendly grocery bags with your brand, and give them away to customers for free…it’s free advertising!
8) Give Local Love. Receive Local Love – if you’re in the food business, look at ways to source local products even if they’re at slightly higher cost. In return, promote your goal of supporting local farmers and reducing your carbon footprint. You can start the transition slowly by having select products that feature seasonal and locally sourced produce.
And one key point; we understand being ‘Green’ is chic these days, but we don’t support the ‘green washing’ of a brand, when there’s no real interest in the issue and it only serves the bottom line. If you’re looking at making your business greener, take a holistic approach and get everyone on board first. Without adoption from the inside, you’re actions will not support your commitment and it can ultimately hurt your brand, in the eyes of your most important stakeholders: your employees and customers.
Since we all learn best through example, I highly recommend you take a look at two of my favorite companies leading the green business movement in their respective industries:
Innocent smoothie - little tasty drinks
http://www.innocentdrinks.com
ClifBar - makers of delicious nutrition bar
http://www.clifbar.com
8 Green Marketing Ideas for Your Business - To learn more about this author, visit Eddie Correia's Website.
Like this article? Share it with your friends
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Green Biz Idea #32 - Certify Your Business as Green
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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 Eddie Correia (Visit Eddie's Website) Moses is an entrepreneur & a creative marketer with a solid track record providing innovative marketing and advertising solutions for small to medium size businesses. He is regularly concocting fresh and contagious ideas to tackle a new project or problem. He loves jazz and is an admitted food and chocoholic.
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