Have you heard of the Better World Club? Sure you have, probably referred to as “that green AAA.” But do you know much beyond that? I didn’t, until today. I was speaking to Erik Nelson today and I found the depth and breadth of their service to be quite amazing. I recommend you look into it for your personal and company travel needs. Why? Well let me tell you:
They start with all the things you’re probably familiar with at AAA - roadside assistance, travel discounts, and the like. Then they go further then that. Much. Case in point: They offer bicycle roadside service! Yes, either as a standalone service, or bundled with your auto membership, they’ll come out and take care of your two-wheeled needs. And when you’re in need of a new bike or some accessories for it, or even need a hand taking it traveling, you get discounts on all of the above.
Back to travel of the four wheeled variety, they offer insurance. So what’s so green about that? To start, they offset the first ton of your vehicle’s emissions for free. Need to rent a car? You get 5-15% discount on a hybrid rental. They are also strongly in support of innovative, real world applicable, environmentally beneficial, “pay as you drive” insurance. And how is this beneficial to the environment? As they say on their site:
"Studies in the U.S. show that if auto insurance was priced by the mile, drivers would be more likely to reduce their mileage as much as 20%. Because automobiles are the single largest contributor to greenhouse gas emissions, this would mean a significant reduction in these harmful pollutants."
And it saves you money, letting you take control of costs. Perfect.
Anything else to know? Yes. They advocate for a cleaner environment, on a policy level. And they encourage and give you ways to take action too, via their “Driving Change” and “Kicking Asphalt” newsletters. No passive passengers on the road of life, they are your allies in a healthful way of thinking about and going traveling.
Speaking of traveling, they also offer the expected discounts, including 10-15% off rentals of hybrid cars. Ah, but they keep going, to include travel booking, of which $1 of each one goes towards environmental cleanup and advocacy. And you can offset your airline travel. Ever feel overwhelmed by the search for just the right itinerary, accommodations, and price? They have that covered too, for a reasonable amount, with two built-in offsets.
Businesses, are you feeling so inspired you want to have your whole fleet under the Better World Club wings? They’ve got that too.
Is there anything they don’t cover, in regards to transportation? Yes, you have to go on the trips yourself. Ah, the sacrifices we make!
How Do You Spell Green Travel? B-W-C - To learn more about this author, visit Paul Smith's Website.
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Paul Smith
(Visit Paul's Website)
I help forge truly sustainable businesses
at GreenSmith Consulting. I bring to the
table a wide range of skills and
knowledge, an have an extensive network of
resources to further extend the scope of
what we offer, as needed. For both
existing companies wanting to push the
needle greener, and startups needing help
effectively and authentically getting the
message out and navigating the operational
and strategic considerations involved, we
can help.
Getting an MBA in Sustainable Management
from Presidio considerably strengthened my
green business skills, helping make me
attuned to how to do business in a way
that's more profitable, well managed, and
ecologically sound. I see possibilities
where others don't. I make connections
that others haven't yet. I help people to
see them, and know how to best take
advantage of them.
My overarching talent is "bottom lining"
complex ideas, in a way that is
understandable and accessible to a variety
of audiences, internal and external to a
company. After all, if you have the
greatest idea/product/service ever, and
your employees or customers don't see the
relevance to them, it doesn't really
matter, does it?
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