How to Green Your Mail
How to Green Your Mail
These envelopes can serve the dual purpose of reducing resource use in terms of paper, handling, and tracking, and at the same time shining a green light on your company. With more then 80 billion reply envelopes mailed each year in the US, this is not an insignificant impact. According to ecoEnvelopes, every one million ecoEnvelopes used saves an estimated 250 million BTUs of energy and 37,000 pounds of greenhouse gases.
The idea of a two way envelope came about as you might expect: Ann DeLaVergne, founder of ecoEnvelopes, was someone who, probably like many of you out there, was keen to reuse her envelopes if possible, but often found it difficult, with the varying layouts and windows of the envelopes she received in the mail. So she decided to create an aesthetically pleasing, and ultimately, US Postal Service approved envelope.
The result is a range of products, from the diminutive no. 7 size, to a CD/DVD mailer, with custom options available. They are manufactured exclusively on certified paper from managed forests with up to 100% post consumer recycled content.
Kudos to them for thinking of a simple, yet brilliant idea.
How to Green Your Mail - To learn more about this author, visit Paul Smith's Website.
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Depending on your business, mailing can be a major expense and large use of resources. But it doesn’t have to be that way. EcoEnvelopes is a new company that has created reusable envelopes. As in they can be two-way, between you and your customer, eliminating the need for reply envelopes. It’s been said that a mailer, in order to be effective, needs 6 distinct pieces to it, to engage the potential customer in a number of ways. With such a visually striking mailer as the ones offered by ecoEnvelope, it could take much less then that.
These envelopes can serve the dual purpose of reducing resource use in terms of paper, handling, and tracking, and at the same time shining a green light on your company. With more then 80 billion reply envelopes mailed each year in the US, this is not an insignificant impact. According to ecoEnvelopes, every one million ecoEnvelopes used saves an estimated 250 million BTUs of energy and 37,000 pounds of greenhouse gases.
The idea of a two way envelope came about as you might expect: Ann DeLaVergne, founder of ecoEnvelopes, was someone who, probably like many of you out there, was keen to reuse her envelopes if possible, but often found it difficult, with the varying layouts and windows of the envelopes she received in the mail. So she decided to create an aesthetically pleasing, and ultimately, US Postal Service approved envelope.
The result is a range of products, from the diminutive no. 7 size, to a CD/DVD mailer, with custom options available. They are manufactured exclusively on certified paper from managed forests with up to 100% post consumer recycled content.
Kudos to them for thinking of a simple, yet brilliant idea.
How to Green Your Mail - To learn more about this author, visit Paul Smith's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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