Depending on your business, mailing can be a major expense and large use of resources. But it doesn’t have to be that way. EcoEnvelopes is a new company that has created reusable envelopes. As in they can be two-way, between you and your customer, eliminating the need for reply envelopes. It’s been said that a mailer, in order to be effective, needs 6 distinct pieces to it, to engage the potential customer in a number of ways. With such a visually striking mailer as the ones offered by ecoEnvelope, it could take much less then that.
These envelopes can serve the dual purpose of reducing resource use in terms of paper, handling, and tracking, and at the same time shining a green light on your company. With more then 80 billion reply envelopes mailed each year in the US, this is not an insignificant impact. According to ecoEnvelopes, every one million ecoEnvelopes used saves an estimated 250 million BTUs of energy and 37,000 pounds of greenhouse gases.
The idea of a two way envelope came about as you might expect: Ann DeLaVergne, founder of ecoEnvelopes, was someone who, probably like many of you out there, was keen to reuse her envelopes if possible, but often found it difficult, with the varying layouts and windows of the envelopes she received in the mail. So she decided to create an aesthetically pleasing, and ultimately, US Postal Service approved envelope.
The result is a range of products, from the diminutive no. 7 size, to a CD/DVD mailer, with custom options available. They are manufactured exclusively on certified paper from managed forests with up to 100% post consumer recycled content.
Kudos to them for thinking of a simple, yet brilliant idea.
How to Green Your Mail - To learn more about this author, visit Paul Smith's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Beware greenwashing your business
|
| |
Greenwashing, the practice of using the term 'green' just to score points, will fail you and your business.
|
|
NBC Goes Green
|
| |
On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green.
|
|
Green Biz Idea #32 - Certify Your Business as Green
|
| |
If you’re wanting to green your business, one avenue you could take can be in the form of certification. A few local (and some national) organizations exist that will help you in greening your operations and practic...
|
|
It’s All About the Label
|
| |
An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that h...
|
|
Green Jobs: It's about growing your existing employees too
|
| |
Looking to green your workforce? Perhaps the perfect candidate is already in your workplace, just waiting to be unleashed to help green your environment. On-the-job learning is still a major factor in the growth of ...
|
|
|
Paul Smith
(Visit Paul's Website)
I help forge truly sustainable businesses
at GreenSmith Consulting. I bring to the
table a wide range of skills and
knowledge, an have an extensive network of
resources to further extend the scope of
what we offer, as needed. For both
existing companies wanting to push the
needle greener, and startups needing help
effectively and authentically getting the
message out and navigating the operational
and strategic considerations involved, we
can help.
Getting an MBA in Sustainable Management
from Presidio considerably strengthened my
green business skills, helping make me
attuned to how to do business in a way
that's more profitable, well managed, and
ecologically sound. I see possibilities
where others don't. I make connections
that others haven't yet. I help people to
see them, and know how to best take
advantage of them.
My overarching talent is "bottom lining"
complex ideas, in a way that is
understandable and accessible to a variety
of audiences, internal and external to a
company. After all, if you have the
greatest idea/product/service ever, and
your employees or customers don't see the
relevance to them, it doesn't really
matter, does it?
|
|
 |
|
|
Paul Smith's
Complete
List Of
Going-Green
Articles
|
|
|
If you enjoyed this article, get Paul Smith's Complete List of Going-Green Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
