Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

It’s All About the Label



It’s All About the Label
   

As the green marketplace grows, so does the number of products and services that are offered to consumers. And today just about every industry sector you can think of has developed a set of criteria that address environmental and social standards and are administered by a third party. Once the threshold is met the applicant receives the administrator’s stamp of approval. Until recently, consumers had only a few “stamps” to rely on when it came to green products and services. Not anymore. The number is growing daily. In fact, Global Green announced recently that they are launching a green hospitality certification program. With all these labels how does the consumer know what it means and whose behind it? Who is Global Green and what are their criteria? Now there’s a tool that can help you better understand and investigate green certifications and labels - ecolabelling.org.

Buildingctgreen.com’s friends at Big Room, Inc. in Vancouver have developed an on-line tool that anyone can use to investigate just about any label or certification program that is administered around the world. The site, officially launched earier this year is very robust, easy to navigate and a good resource. The site screens over 270 of the world’s green labels linked to organic food, retail goods, building products and more. The mission of the site is to streamline green purchasing and cut out consumer confusion around green labeling.

“We said, ‘look, let’s not reinvent the wheel here. Instead, let’s make it easier to understand and find ecolabels’,” says Anastasia O’Rourke a partner at Big Room and grad student at the Yale School of Forestry and Environmental Studies. “Companies thinking about gaining a green certification can use Ecolabelling.org to quickly locate and assess relevant labels. Big Room expects the site to be useful to procurers with green purchasing policies, who often need standards and criteria on which to base their decisions.”



According to Big Room, an estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification.



It’s All About the Label - To learn more about this author, visit Adam Ney's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Labels That Mean Nothing
  I’m going to pile on to Fred Wilson’s post titled Web 3.0 Nonsense where he suggests that Jason Calacanis’s Web 3.0, the official definition is “nonsensical versioning.”
How To Make Money As A Self-Improvement Guru
  As you know, I'm always on the look out for new and exciting products that will make you and me money. That's partly what this newsletter is all about: when I find new opportunities that show tremendous promise, I f...
The Green Consumer is out shopping and they're reading your company's Environmental Label
  Do you frequently read food labels at the grocery store? You're not alone. It's a growing trend these days. And it's expanding beyond just food. Now, consumers are reading the 'environmental' label on products. Just...
Ok - It's Called Enterprise 2.0
  I hate the 2.0 label. Hate it hate it hate it. Hate it.
Long Before 43 Folders
  A review of David Allen's Book Getting things Done and the whole 43 Folders Phenomenon. Using a Tickler File System.

Related Forum Posts Related Forum Posts
Totalesoft... Online Casino Software for Sale Totalesoft... Online Casino Software for Sale

 
About the Author


Adam Ney
(Visit Adam's Website)
Adam Ney Managing Director AuctorVerno, LLC/buildingctgreen.com Adam is managing director of AuctorVerno, LLC (AV) and has launched www.build ingctgreen.com, Connecticut's leading on-line resource for green business and green building activities. The site offers visitors green news, a green jobs directory and much more. He is also the author of Auggie V's Green Blog which is housed on the site. In addition to the Web site, AV also helps organizations implement best green practices for their workforce, operation, supply/value chain and reputation. One of the goals of AV is to help small-mid sized firms realize their green potential. Adam believes that green is no longer a movement but a smart business practice that cuts costs and eliminates waste, doesn’t harm the environment and can have a positive impact on an organization’s budget.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Adam Ney's

Complete
List Of
Going-Green
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Adam Ney's Complete List of Going-Green Articles For FREE!
Become An Author