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Trains going green

Guest post by: Greg Schulz

Article Overview: Trains going green

Trains going green

With all of the global focus on going green, saving the planet, green IT and green storage all of which are good when like so many other things when done in moderation, the focus especially around IT and even aviation tends to be around green house gas (GHG), Co2/Carbon Offsets and so forth. Well, when I read this article about what India is doing to make their trains more green it got me thinking, perhaps a more moderate or balanced approach to green messaging should include more looking down at the ground than up in the sky.

That is, focus on some additional issues including ewaste with rules such as RoHS, WEEE among others in addition to the focus on reducing carbon and GHGs. By spending some time looking down as opposed to just looking up so to speak, you can reduce the chances of stepping in something undesirable as well as seeing real issues including power, cooling, floor space, environmental (PCFE) related items that can be addressed as well as on a go forward basis. Interested in green IT and storage along with associated PCFE topics? I will be presenting at SNW in Orlando in April as well as Storage Decisions in May in Chicago on those and other related topics, learn more at the StorageIO events page. If you will be at any of those venues, stop by and say hello.

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Article Tags: green, it, power, snia, snw



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Re: Making Money in 2010 - What's Next? - I Think that more "green" technology will be produced this year, and it will spark the era of green devices, from hosting websites becoming powered by green technology to over 10 % of hybrid and bio fuel engineered cars increased in production. I' m not sure about cellphones mainly because of the growing scare of possibly getting cancer when people use too much phones.
Re: How would you segment "Green Consumer"? - [quote="Ryann":1p5rd7n4]I am having a difficulty coming up with the characteristics of the "green consumer". Typical demographic factors (age, income etc) seem too general for this category. How would you segment different groups of environmentally friendly consumers? Ryann[/quote:1p5rd7n4] I don't know for sure, but I think one segment of the "green consumer" is: 1.) A mom. 2.) With children or pets who doesn't want them to accidentally get poisoned from being exposed to harmful chemical products. 3.) Middle class or higher income, since "going green" isn't about picking cheaper alternatives. It's about picking socially conscious choices. 4.) Probably ages 25-35 (i.e. young). Baby boomers are pretty set in their ways and brand loyal... so I can't imagine them switching to a green product. The other segment I would consider are young female business professionals who want the social status of being "environmentally friendly". These women want to be viewed as people who are making a difference and they'd likely have point no. 3 & 4 as well. But maybe I'm way off.
Re: How would you segment "Green Consumer"? - Hi Ryann, Rather than trying to market your environmentally friendly cleaning products to individuals, why not target corporations instead? Most large businesses want to be seen as "going green", and they can buy/consume more of your product than regular households. Truthfully, I only know of 1 person in my entire network of family and friends who I'd classify as a "green consumer". People will often say they care about being environmentally friendly... but when it comes down to it, "going green" isn't convenient and we're all guilty of being lazy (it's already a pain to separate the food waste from the other garbage). For example, hybrid/electric cars are still quite expensive to buy and people could easily get more value buying a gas powered car. Moreover, after about 7 years the battery needs to be replaced in a hybrid/electric car, and no one in their right mind would want to spend another $5000 for that (and that's why used hybrid/electric cars have no re-sale value).
Will North America make carbon taxes anytime soon? - Hi this is Ilia and im from Canada. Today is Tuesday sep 22, 2009, and the world's politicians are meeting to talk about climate change. I'm worried because my country and the US are not taking this issue seriously! Both countries are not signing any agreements nor making huge changes, due to the fear of damaging their economies. This seems stupid to me, because i feel there is great money to be made in investing into our energy grid and turning it green. Do you guys have any articles that show the North American plan for investment in green technology, or carbon taxes?
Re: Green Business Ideas! - Apparently this is "Green Week" on TV, lots of marathons of crime shows like Monk and NCIS, with commercials for "going green," and actors telling how "they're" going green by riding their bikes more, et al. Meanwhile, while we in the US are forced by our government to reduce our "carbon footprint", China et al will continue to [i:2vds3pqt]increase [/i:2vds3pqt]their carbon footprint, and there's nothing the environmentalists can do about it..


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