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Corporate Sustainability - What are you doing to be ready for the NEW ERA
| Guest post by: Stephanie Armistead |
Article Overview: The New ERA is here. Sustainability is the lens through which stakeholders will evaluate your business proposition and operations. Are you ready? How will you answer shareholders when they ask?
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Free Download - Corporate Sustainability - What are you doing to be ready for the NEW ERA By Stephanie Armistead |
Corporate Sustainability - What are you doing to be ready for the NEW ERA
As we ring in the New Year with personal and professional resolutions, GBW is committed to supporting organizations interested in being more sustainable.
If you are in leadership within your organization and have not chosen this business platform, please consider reading BusinessWeek Research Services (BWRS) 2009 white paper about their survey of 101 C-level executives.
The research program determined the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The title of the report is Emerging Green Intelligence: Business Analytics and Corporate Sustainability The white paper can be downloaded from SAS on their web site.
For those companies who are on the fence or have not begun considering the impact of sustainable business practices, perhaps this white paper will provide some insights for consideration. An executive summary includes the following points:
1. Although still in its adolescence, sustainability is being recognized by innovative executives for the opportunity it offers; more than half of executives are focusing on sustainability throughout 2009.
2. Sustainability is not a top-tier concern at the moment but is still a focus of many C-level executives.
3. Sustainability issues are driven by C-level executives, especially the CEO .
4. Additionally, in the last 12 months, half of organizations have increased their focus on sustainability, while two in five have kept their emphasis on sustainability the same.
If you are leading your organization down the path of sustainability, congratulations, the rewards are many. Companies that get their data together fastest will save money, improve performance, recruit and retain the best and brightest talent, answer customer questions and demands, and find new market opportunities.
If you have not decided to take these important steps, how will you compete? And how will address playing 'catch-up' with your stakeholders?
In my days of agency work, we would tell clients who waited until the last minute, 'We can do it good, fast or cheap-pick 2!' Like any project, an EMS (Environmental Management System) will be a higher caliber when you can be planful. It's less expensive when deadlines are flexible and mandates aren't looming.
Why not consider deploying sustainability in your organization while choices are still in your business favor?
Best Wishes to All for a Prosperous New Year!
Stephanie
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Hmmm!
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About the Author: Stephanie Armistead RSS for Stephanie's articles - Visit Stephanie's website Stephanie Armistead In September 2001, Stephanie refocused the direction of her marketing communications agency, (The) Communication Works, to assist nonprofits in recovering from the aftereffects of 911. The agency began to work on meetings and events executing fundraising and development campaigns for Georgia Ovarian Cancer Alliance, Athletes for a Better World, Juvenile Diabetes Research Foundation, Keep Atlanta Beautiful, and others. During her work with Keep Atlanta Beautiful, Stephanie learned about Mayor Franklin's initiatives for the greening of Atlanta and was inspired to do her part in making Atlanta the Green Capital of the South. As a result, Stephanie founded GreenBusiness WorksTM. "Going Green is important to me because of my increasing awareness of climate change and the effect of greenhouse gases on our environment. Concerned, I began looking at the choices I could make to reduce my carbon footprint. After making simple lifestyle changes such as increasing the use of mass transit, composting and recycling, I began to assess my professional life. What changes could we make in our internal operations of the company and how could the company make an impact in the community? With our experience in the marketing communications and event production industry for more than 25 years, it became apparent that we could add another line of business to the 8 year old company, and thus, GreenBusiness WorksTM began." Stephanie serves on the board of the Green Chamber of the South and is a volunteer for the Georgia Chapter of the United States Green Building Council as the sponsorship committee chairperson and liaison for the Emerging Green Builders. She lives in Ansley Above the Park, a vertical community in Midtown, Atlanta, volunteering as co-chair of the AATP Green Team. She enjoys playing tennis, hiking, golf, horseback riding, and any activity with her five nieces, 3 nephews and her incredibly adorable great-nephew.
Click here to visit Stephanie's website   Corporate Sustainability What are you doing to be ready for the NEW ERA Spring Greening the Office |
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