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"True Green @ Work"

"True Green @ Work"

The new book by Kim McKay and Jenny Bonnin with Tim Wallace, “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is now being published by National Geographic. It is a quick and easy read with 100 different actions briefly described.

This is a nice table-top book with lots of pictures and some good ideas but not a lot of in-depth explanation. The general topics are desk, office, building, culture, stakeholders, carbon neutral, closing the loop (about recycling), ecolabeling, marketing, and green business.

The best part, and in my opinion the main reason the book might be worth the money, is the resource section. It is 4 pages of relevant web pages arranged by subject. Some of them are obvious but others are not. This is an easy and quick way to find useful web sites.

In addition, if you are new to “green” thinking there is a two-page glossary of commonly used terms and definitions.

From the visual perspective this is a catchy book and being published by National Geographic gives it an edge. From a practical perspective, if you are totally new to the subject of “going green” it could be useful. For everyone else, it is probably not worth the money but I love the title and the concept.





True Green Work - To learn more about this author, visit Dixie Schmatz's Website.

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Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Dixie Schmatz
(Visit Dixie's Website) Dixie Schmatz is President and Co-Founder of Notyak - Gateway to Greener Living found on the web at www.notyak.com - You don’t have to be a yak herder to have a positive impact on the environment. Notyak believes that each person and business should take the steps that make sense for them, moving forward not backward, and expect others to do the same. If we all do this, the world will be a better place. ****** If you are interested in joining the Notyak Business Network visit us at www.network.notyak.com ****** Dixie has a Ph.D., is very interested in the environment and has had an Internet presence for several years. Businesses are recognizing the importance of “going green” and as a green business owner and manager, Dixie’s insights can help your business understand the issues, participate in the movement and take advantage of new marketing opportunities.

Dixie Schmatz is a Gold author on EvanCarmichael.com
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