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"True Green @ Work"

"True Green @ Work"

The new book by Kim McKay and Jenny Bonnin with Tim Wallace, “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is now being published by National Geographic. It is a quick and easy read with 100 different actions briefly described.

This is a nice table-top book with lots of pictures and some good ideas but not a lot of in-depth explanation. The general topics are desk, office, building, culture, stakeholders, carbon neutral, closing the loop (about recycling), ecolabeling, marketing, and green business.

The best part, and in my opinion the main reason the book might be worth the money, is the resource section. It is 4 pages of relevant web pages arranged by subject. Some of them are obvious but others are not. This is an easy and quick way to find useful web sites.

In addition, if you are new to “green” thinking there is a two-page glossary of commonly used terms and definitions.

From the visual perspective this is a catchy book and being published by National Geographic gives it an edge. From a practical perspective, if you are totally new to the subject of “going green” it could be useful. For everyone else, it is probably not worth the money but I love the title and the concept.





True Green Work - To learn more about this author, visit Dixie Schmatz's Website.

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  “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is the title of a new book by Kim McKay and Jenny Bonnin with Tim Wallace.

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About The Author


Dixie Schmatz
(Visit Dixie's Website)
Dixie Schmatz is President and Co-Founder of Notyak - Gateway to Greener Living found on the web at www.notyak.com - You don’t have to be a yak herder to have a positive impact on the environment. Notyak believes that each person and business should take the steps that make sense for them, moving forward not backward, and expect others to do the same. If we all do this, the world will be a better place. ****** If you are interested in joining the Notyak Business Network visit us at www.n etwork.notyak.com ****** Dixie has a Ph.D., is very interested in the environment and has had an Internet presence for several years. Businesses are recognizing the importance of “going green” and as a green business owner and manager, Dixie’s insights can help your business understand the issues, participate in the movement and take advantage of new marketing opportunities.
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