"True Green @ Work"
"True Green @ Work"
This is a nice table-top book with lots of pictures and some good ideas but not a lot of in-depth explanation. The general topics are desk, office, building, culture, stakeholders, carbon neutral, closing the loop (about recycling), ecolabeling, marketing, and green business.
The best part, and in my opinion the main reason the book might be worth the money, is the resource section. It is 4 pages of relevant web pages arranged by subject. Some of them are obvious but others are not. This is an easy and quick way to find useful web sites.
In addition, if you are new to “green” thinking there is a two-page glossary of commonly used terms and definitions.
From the visual perspective this is a catchy book and being published by National Geographic gives it an edge. From a practical perspective, if you are totally new to the subject of “going green” it could be useful. For everyone else, it is probably not worth the money but I love the title and the concept.
True Green Work - To learn more about this author, visit Dixie Schmatz's Website.
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The new book by Kim McKay and Jenny Bonnin with Tim Wallace, “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is now being published by National Geographic. It is a quick and easy read with 100 different actions briefly described.
This is a nice table-top book with lots of pictures and some good ideas but not a lot of in-depth explanation. The general topics are desk, office, building, culture, stakeholders, carbon neutral, closing the loop (about recycling), ecolabeling, marketing, and green business.
The best part, and in my opinion the main reason the book might be worth the money, is the resource section. It is 4 pages of relevant web pages arranged by subject. Some of them are obvious but others are not. This is an easy and quick way to find useful web sites.
In addition, if you are new to “green” thinking there is a two-page glossary of commonly used terms and definitions.
From the visual perspective this is a catchy book and being published by National Geographic gives it an edge. From a practical perspective, if you are totally new to the subject of “going green” it could be useful. For everyone else, it is probably not worth the money but I love the title and the concept.
True Green Work - To learn more about this author, visit Dixie Schmatz's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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