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"True Green @ Work"

Written by: Dixie Schmatz

Article Overview: “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is the title of a new book by Kim McKay and Jenny Bonnin with Tim Wallace.

"True Green @ Work"

The new book by Kim McKay and Jenny Bonnin with Tim Wallace, “True Green @ Work: 100 Ways You Can Make the Environment Your Business” is now being published by National Geographic. It is a quick and easy read with 100 different actions briefly described.

This is a nice table-top book with lots of pictures and some good ideas but not a lot of in-depth explanation. The general topics are desk, office, building, culture, stakeholders, carbon neutral, closing the loop (about recycling), ecolabeling, marketing, and green business.

The best part, and in my opinion the main reason the book might be worth the money, is the resource section. It is 4 pages of relevant web pages arranged by subject. Some of them are obvious but others are not. This is an easy and quick way to find useful web sites.

In addition, if you are new to “green” thinking there is a two-page glossary of commonly used terms and definitions.

From the visual perspective this is a catchy book and being published by National Geographic gives it an edge. From a practical perspective, if you are totally new to the subject of “going green” it could be useful. For everyone else, it is probably not worth the money but I love the title and the concept.

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Article Tags: bonnin, definitions, depth explanation, desk, general topics, jenny, kim mckay, marketing, money, national geographic, page glossary, relevant web, resource section, tim wallace, visual perspective, web pages



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