Green Building Is Up While Rest of Building Market is Down
Green Building Is Up While Rest of Building Market is Down
This seems to indicate that green homebuyers in today's market are not just "green consumers," but are also buying a green home for investment and performance reasons.
Harvey M. Bernstein, McGraw-Hill Construction vice president of Industry Analytics, Alliances and Strategic Initiatives advice is "Builders can no longer ignore the benefits and market advantages of green building. Especially considering today's market and current economic situation, builders need to differentiate themselves from their competitors and hold steady or prosper in the down economy. Green building gives builders that opportunity to expand their market share and ride out this economic slump."
In Australia the mood is much the same. In a survey carried out by RMIT 75% of people said that they were looking for builders who carried out environmentally aware practices.
Another survey by the Department of Environment and Conservation in NSW found that:
People placed the environment 3rd after family and friends on a list of importance.
87% of people say they were concerned a great deal or fair amount about environmental problems
88% of people say there should definitely or probably be compulsory requirements for environmental performance of new homes, building development and renovations.
The other area of the market that is changing is consumer expectations. What was once considered energy efficient, or a green home now doesn’t make the grade. The bar has been raised higher.
One of Australia’s biggest home builders that sells over 1,000 homes per year is working with the CSIRO to create what they call a “zero energy house”. This house will be 70% more energy efficient than traditional houses and no CO2 will be created from living in the home.
It is being marketed as “the first of its kind in Australia” and “a completely new vision”.
The reality is that it’s not a new vision, and it’s not the first of its kind in Australia. Not even close. There are homes in cool climates like Tasmania and on the snow line in Victoria that use 1/10th what normal houses do to stay warm. And there are homes all over Australia, including Rockhampton that stay comfortable without air conditioning in summer.
How comfortable is your home?
Green Building Is Up While Rest of Building Market is Down - To learn more about this author, visit Libe Chacos's Website.
Like this article? Share it with your friends
The report from the US also shows that in sixty percent of builders claim homebuyers are willing to pay more for green homes, with "Quality" being the top driver behind green home building.
This seems to indicate that green homebuyers in today's market are not just "green consumers," but are also buying a green home for investment and performance reasons.
Harvey M. Bernstein, McGraw-Hill Construction vice president of Industry Analytics, Alliances and Strategic Initiatives advice is "Builders can no longer ignore the benefits and market advantages of green building. Especially considering today's market and current economic situation, builders need to differentiate themselves from their competitors and hold steady or prosper in the down economy. Green building gives builders that opportunity to expand their market share and ride out this economic slump."
In Australia the mood is much the same. In a survey carried out by RMIT 75% of people said that they were looking for builders who carried out environmentally aware practices.
Another survey by the Department of Environment and Conservation in NSW found that:
People placed the environment 3rd after family and friends on a list of importance.
87% of people say they were concerned a great deal or fair amount about environmental problems
88% of people say there should definitely or probably be compulsory requirements for environmental performance of new homes, building development and renovations.
The other area of the market that is changing is consumer expectations. What was once considered energy efficient, or a green home now doesn’t make the grade. The bar has been raised higher.
One of Australia’s biggest home builders that sells over 1,000 homes per year is working with the CSIRO to create what they call a “zero energy house”. This house will be 70% more energy efficient than traditional houses and no CO2 will be created from living in the home.
It is being marketed as “the first of its kind in Australia” and “a completely new vision”.
The reality is that it’s not a new vision, and it’s not the first of its kind in Australia. Not even close. There are homes in cool climates like Tasmania and on the snow line in Victoria that use 1/10th what normal houses do to stay warm. And there are homes all over Australia, including Rockhampton that stay comfortable without air conditioning in summer.
How comfortable is your home?
Green Building Is Up While Rest of Building Market is Down - To learn more about this author, visit Libe Chacos's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Green Building Is Up While Rest of Building Market is Down
| |||
| An autumn 2008 study by McGraw-Hill Construction in partnership with the National Association of Home Builders (NAHB) in the USA shows fourty percent of builders find "building green" makes it easier to market in a ... |
|||
|
Beware greenwashing your business
| |||
| Greenwashing, the practice of using the term 'green' just to score points, will fail you and your business. |
|||
|
How Going Green Means More Bu$ine$$
| |||
| Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about comp... |
|||
|
Green Biz Idea #32 - Certify Your Business as Green
| |||
| If you’re wanting to green your business, one avenue you could take can be in the form of certification. A few local (and some national) organizations exist that will help you in greening your operations and practic... |
|||
|
Insuring Green Buildings
| |||
| Insurance carriers recognize that there is a unique value proposition that is created when they insure these types of risks and that there is an opportunity to profit and benefit from the rewards of reduced carbon e... |
|||
| |||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Libe Chacos (Visit Libe's Website) Over the past 20 years, Libe Chacos has worked his way to being a recognized authority on energy efficient, healthy and sustainable homes. Through Sunrise Homes, which can be found on the web at www.sunris ehomes.net.au , Libe has developed Tasmania’s First Certified GreenSmart home and produced The Green Home Guide and The Guide To Super Energy Efficient Housing. Enjoy creating a better place to live!
|  |
 |
|
|
 |
| Libe Chacos Video - The easy way to make an energy efficient home by Libe Chacos |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
 |
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Strategic Planning Guide Business Owner Guide Breakdown, Breakthrough Google Adwords Guide Venture Capital Guide |
|
 | ||
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
| ||
 |
|
|
|
|
||||||||||||||||||||||||
 |
|
|
||||||||||
