On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green. The company will not only be pushing this campaign through its powerful TV networks, which include MSNBC, CNBC, NBC, Telemundo, Sci Fi, Bravo and USA, but it will also will be hosting various events at its signature Universal Studios theme parks in Hollywood and Orlando.
In addition to outlining its upcoming ”green” episodes, NBC’s Green Week website includes videos, articles and other tips for Going Green.
Attention PR Professionals: Do you have a “green” story? While you might be a little late for pitching your idea to NBC’s national shows (The Today Show, CNBC Power Lunch, The Big Idea, etc.), you should definitely approach your local NBC affiliate to try and sneak in a last minute segment.
NBC Goes Green - To learn more about this author, visit David M. Isserman's Website.
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David M. Isserman
(Visit David's Website)
David Isserman is an experienced
entrepreneur with a passion for building
companies. Over the years, David has
amassed a broad range of knowledge working
in the technology, consumer products,
retail, biotechnology, pharmaceutical and
public relations industries. Prior to
founding RareShare, David founded Isserman
Consulting, a successful communications
consultancy that advises early-stage and
growth companies. Before that, he was a
co-founder of The Selling Block, a company
specializing in asset liquidation for
businesses, which he sold in 2006. David
holds a Bachelor's in Business from the
Indiana University Kelley School of
Business and is currently pursuing his
Masters of Business Administration (MBA)
at Columbia University’s Graduate School
of Business. To learn more about David,
visit www.isserm
an.com or You may visit his blog at www.TheCreativeConnector.com.
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