NBC Goes Green
NBC Goes Green
In addition to outlining its upcoming ”green” episodes, NBC’s Green Week website includes videos, articles and other tips for Going Green.
Attention PR Professionals: Do you have a “green” story? While you might be a little late for pitching your idea to NBC’s national shows (The Today Show, CNBC Power Lunch, The Big Idea, etc.), you should definitely approach your local NBC affiliate to try and sneak in a last minute segment.
NBC Goes Green - To learn more about this author, visit David M. Isserman's Website.
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On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green. The company will not only be pushing this campaign through its powerful TV networks, which include MSNBC, CNBC, NBC, Telemundo, Sci Fi, Bravo and USA, but it will also will be hosting various events at its signature Universal Studios theme parks in Hollywood and Orlando.
In addition to outlining its upcoming ”green” episodes, NBC’s Green Week website includes videos, articles and other tips for Going Green.
Attention PR Professionals: Do you have a “green” story? While you might be a little late for pitching your idea to NBC’s national shows (The Today Show, CNBC Power Lunch, The Big Idea, etc.), you should definitely approach your local NBC affiliate to try and sneak in a last minute segment.
NBC Goes Green - To learn more about this author, visit David M. Isserman's Website.
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 Beware greenwashing your business
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| Greenwashing, the practice of using the term 'green' just to score points, will fail you and your business. |
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NBC Goes Green
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| On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green. |
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Should You Switch to Selling Green?
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| Should you switch to selling green products? It depends. |
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Green Biz Idea #32 - Certify Your Business as Green
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| If you’re wanting to green your business, one avenue you could take can be in the form of certification. A few local (and some national) organizations exist that will help you in greening your operations and practic... |
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It’s All About the Label
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| An estimated 410 green labels or green certification systems exist worldwide, while close to 400,000 companies and nearly 500,000 products have gained a green label or valid certification. Now there's a tool that h... |
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To learn more about the Evan Elite Author Program please contact us. | |||
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 David M. Isserman (Visit David's Website) David Isserman is an experienced entrepreneur with a passion for building companies. Over the years, David has amassed a broad range of knowledge working in the technology, consumer products, retail, biotechnology, pharmaceutical and public relations industries. Prior to founding RareShare, David founded Isserman Consulting, a successful communications consultancy that advises early-stage and growth companies. Before that, he was a co-founder of The Selling Block, a company specializing in asset liquidation for businesses, which he sold in 2006. David holds a Bachelor's in Business from the Indiana University Kelley School of Business and is currently pursuing his Masters of Business Administration (MBA) at Columbia University’s Graduate School of Business. To learn more about David, visit www.isserm an.com or You may visit his blog at www.TheCreativeConnector.com.
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