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How Going Green Means More Bu$ine$$ - Click To Read Article
Whether it’s Frito-Lay’s carbon neutral potato chip manufacturing plant, Tesla Motors’s electric car that can travel 200 to 250 miles on charged Lithium-Ion batteries, or NBC’s Green Week, we’ve all heard about companies embracing the “green” phenomena. So what is behind this greenness? It’s simple. While going green not only helps the environment, it also gives companies the opportunity (when done correctly) to gain additional media exposure, increase its brand awareness, and build goodwill among consumers and consumer groups. All of which can lead to more business and a better bottom-line for companies.

NBC Goes Green - Click To Read Article
On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green.

Grow your Business by Incentivizing your Workers to Go Green
- Click To Read Article
Do you undertake eco-friendly projects at home? Well, why not bring those same ideas into the workplace and at the same time, help your business grow? There are several good reasons to incentivize your employees to become greener. Not only will you be helping out the environment and making your employees happier, but you’ll also be building goodwill throughout the community. As more job candidates seek out opportunities from socially responsible companies, your company will stand out.

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About the Author


David M. Isserman
(Visit David's Website)
David Isserman is an experienced entrepreneur with a passion for building companies. Over the years, David has amassed a broad range of knowledge working in the technology, consumer products, retail, biotechnology, pharmaceutical and public relations industries. Prior to founding RareShare, David founded Isserman Consulting, a successful communications consultancy that advises early-stage and growth companies. Before that, he was a co-founder of The Selling Block, a company specializing in asset liquidation for businesses, which he sold in 2006. David holds a Bachelor's in Business from the Indiana University Kelley School of Business and is currently pursuing his Masters of Business Administration (MBA) at Columbia University’s Graduate School of Business. To learn more about David, visit www.isserm an.com or You may visit his blog at www.TheCreativeConnector.com.
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