The Green Consumer is out shopping and they're reading your company's Environmental Label
The Green Consumer is out shopping and they're reading your company's Environmental Label
Today, we're seeing the emergence of the Green Consumer. For years, consumers have read food labels at the grocery store. Now, consumers are reading the 'environmental' label on products. They're looking for terms like recyclable, phosphate free, organic, paper not derived from ancient forests, etc.
The Green Consumer represents one of the largest economic revolutions of our time: It is forcing change. While its strength in consumerism may be larger in some corners of the globe, its power to influence change extends worldwide, especially in the global economy where a green-friendly product manufactured in the east is in demand by consumers in the west. The more that is bought, the more that must be made. Thus, the net effect is more enviro-friendly products usurping old unfriendly standbys, and job creation to meet the demand for new green products. Good is slowly pushing the bad off store shelves.
Unlike the political arena, it's always election time in the new green era. Green consumers are voting every time they make a purchase. It's a steadily growing campaign, perhaps still shy of a majority win. But the momentum is clearly in the green consumers' favour, if their money dictates change.
So what does it mean for companies? The savvy responsible ones are racing to capture the votes, er, we mean spending dollars, of green consumers. The reward for companies could be years of winning votes, er, we mean consumer loyalty.
If your company hasn't entirely embraced the movement toward green just yet, it's not too late. Fortunately for you, the Green Consumer is still a growing force. But, day by day, label by label, it's becoming more and more educated about the choices that are available and shifting their loyalties, threatening to leave behind those companies who fail to adapt.
The Green Consumer is out shopping and theyre reading your companys Environmental Label - To learn more about this author, visit Gregg McLachlan's Website.
Like this article? Share it with your friends
For decades, investors have jumped on the bandwagon about how consumers can use their dollars responsibly. It's called investing in Ethical Funds (ie. ensuring your money is invested only in socially responsible and Earth-friendly companies). Ethical investing is consumerism at a niche level, meaning that not everyone is playing the investment game. Regardless, ethical investing has played a pioneering role -- arguably, long before green was trendy -- in raising awareness about how we use our dollars to better our communities and our planet.
Today, we're seeing the emergence of the Green Consumer. For years, consumers have read food labels at the grocery store. Now, consumers are reading the 'environmental' label on products. They're looking for terms like recyclable, phosphate free, organic, paper not derived from ancient forests, etc.
The Green Consumer represents one of the largest economic revolutions of our time: It is forcing change. While its strength in consumerism may be larger in some corners of the globe, its power to influence change extends worldwide, especially in the global economy where a green-friendly product manufactured in the east is in demand by consumers in the west. The more that is bought, the more that must be made. Thus, the net effect is more enviro-friendly products usurping old unfriendly standbys, and job creation to meet the demand for new green products. Good is slowly pushing the bad off store shelves.
Unlike the political arena, it's always election time in the new green era. Green consumers are voting every time they make a purchase. It's a steadily growing campaign, perhaps still shy of a majority win. But the momentum is clearly in the green consumers' favour, if their money dictates change.
So what does it mean for companies? The savvy responsible ones are racing to capture the votes, er, we mean spending dollars, of green consumers. The reward for companies could be years of winning votes, er, we mean consumer loyalty.
If your company hasn't entirely embraced the movement toward green just yet, it's not too late. Fortunately for you, the Green Consumer is still a growing force. But, day by day, label by label, it's becoming more and more educated about the choices that are available and shifting their loyalties, threatening to leave behind those companies who fail to adapt.
The Green Consumer is out shopping and theyre reading your companys Environmental Label - To learn more about this author, visit Gregg McLachlan's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Gregg's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Radical Green Business Great Sales Fallacies Pulse Check Assessment Get Ready for The Recovery 7 Strategies to Take Action |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||