Michael Solomon Articles

Michael Solomon is the founder and managing director of SEE What You Are Buying Into, a groundbreaking labelling scheme and a nascent social movement.

SEE What You Are Buying Into seeks to make the world a better place by: A. promoting transparency and accountability in business; and B. empowering people to buy from, work for and invest in Socially, Environmentally and Ethically responsible businesses.

Businesses that wish carry the SEE Logo must complete the 35 question SEE Questionnaire and publish their responses on SEEWhatYouAreBuyingInto.com for public scrutiny, comment and rating. The questionnaire covers 7 broad SEE-business areas: Community Relations, Corporate Governance, Donations and Payments, Environment, Human Rights, Marketplace Ethics, and Workforce. (See the questions here.)

Answering the SEE Questionnaire presents the opportunity for a business to undertake a 360 degree internal review of their Social, Environmental and Ethical practices. It promotes communication within and outside the business; it builds understanding of the particular SEE issues they face within their sector.

Michael is responsible for the development of the SEE What You Are Buying Into scheme, brand and business. He has professional experience in banking and publishing as well as with a leading asylum NGO. Michael is a Fellow of the Royal Society for the Arts.