Green Marketing - The Proof is in the Profit
Green Marketing - The Proof is in the Profit
Here are some standard ideas with some fantastic green (and $green$ - saving) alternatives:
1. Instead of printing your newsletter, have an e-newsletter.
no postage, no gasoline expenditure in USPS delivery, no printing, less layout, confirmed subscription list, less work, more chance of being shared, more opportunities to shorten the length and increase frequency (always a great thing in marketing), the recipients can keep it without resenting the desk real-estate it occupies
2. Instead of writing letters to your clients informing them of change, issue genuinely interesting press releases via email to them AND the media
no postage, no gasoline expenditure in USPS delivery, no printing, likelihood that you may get more business as a result of your newsflash, chance of positive press, someone else does the work
3. Instead of setting up physical meetings, set up web meetings
no driving, saves travel time, allows you to illustrate your points online, allows you to demonstrate your skill in real-time with BOTH parties being in their own home-turf, shows that you live in the digital age
4. Instead of providing physical proposals, email them.
no postage, no gasoline expenditure in USPS delivery, no printing, no paper waste, the reader can choose how big they’d like to read it, they can save it, they have less likelihood of losing it,
5. Instead of having paper brochures, have PDF brochures available on the home page of your web site.
no printing, no postage, no worry about envelopes, if someone wants to print it out, the onus is on them and so is the bill!
…and what are you going to do with all that extra money? How about some more PR? How’s your web site - is IT paying YOU? Maybe its time to invest in driving traffic to your web site with a kickin’ internet marketing and advertising campaign? Maybe your brand could use a boost?
By the way, that’s just a small sampling of alternatives to the mainstream and ways to reinvest the savings.
Green Marketing The Proof is in the Profit - To learn more about this author, visit Laura L. Briere's Website.
Like this article? Share it with your friends
The whole point of marketing is to make more money. That’s it. And it’s a beautiful thing. You need to drive traffic to your business to actually GET business. However - this doesn’t mean you need to spend a lot of money (misconception #1), or you need to have a ton of physical tools (misconception #2) to be incredibly effective. To that end, here’s some great tips as a follow up to my last blog post with the video of me talking to the North Central Regional Chamber of Commerce. They’re easy and profitable nuggets - so take notes! ;)
Here are some standard ideas with some fantastic green (and $green$ - saving) alternatives:
1. Instead of printing your newsletter, have an e-newsletter.
no postage, no gasoline expenditure in USPS delivery, no printing, less layout, confirmed subscription list, less work, more chance of being shared, more opportunities to shorten the length and increase frequency (always a great thing in marketing), the recipients can keep it without resenting the desk real-estate it occupies
2. Instead of writing letters to your clients informing them of change, issue genuinely interesting press releases via email to them AND the media
no postage, no gasoline expenditure in USPS delivery, no printing, likelihood that you may get more business as a result of your newsflash, chance of positive press, someone else does the work
3. Instead of setting up physical meetings, set up web meetings
no driving, saves travel time, allows you to illustrate your points online, allows you to demonstrate your skill in real-time with BOTH parties being in their own home-turf, shows that you live in the digital age
4. Instead of providing physical proposals, email them.
no postage, no gasoline expenditure in USPS delivery, no printing, no paper waste, the reader can choose how big they’d like to read it, they can save it, they have less likelihood of losing it,
5. Instead of having paper brochures, have PDF brochures available on the home page of your web site.
no printing, no postage, no worry about envelopes, if someone wants to print it out, the onus is on them and so is the bill!
…and what are you going to do with all that extra money? How about some more PR? How’s your web site - is IT paying YOU? Maybe its time to invest in driving traffic to your web site with a kickin’ internet marketing and advertising campaign? Maybe your brand could use a boost?
By the way, that’s just a small sampling of alternatives to the mainstream and ways to reinvest the savings.
Green Marketing The Proof is in the Profit - To learn more about this author, visit Laura L. Briere's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Beware greenwashing your business
| |||
| Greenwashing, the practice of using the term 'green' just to score points, will fail you and your business. |
|||
|
NBC Goes Green
| |||
| On Monday, November 6, NBC Universal kicked off a week-long buzz marketing campaign dedicated to Going Green. |
|||
|
How to Sell Green & Increase Sales
| |||
| Are you looking at the world around you and discovering ways to increase your sales? If not, why not? You are surrounded by opportunities all day everyday if you’ll just open your eyes and ears and put them to wor... |
|||
|
Should You Switch to Selling Green?
| |||
| Should you switch to selling green products? It depends. |
|||
|
8 Green Marketing Ideas for Your Business
| |||
| We’re going to look at how small to med-size businesses can make a commitment to environment and create a competitive advantage in their market place. |
|||
| |||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Laura L. Briere (Visit Laura's Website) I am the founder and President of the World Green Business Association. The company is an environmentally-focused membership organization that encourages business owners to incorporate green principles into their daily operations. We specialize in offering our members marketing in return for their green commitment in order to help demonstrate that economic and environmental concerns do not exist in opposition. More information about the WGBA is available at our website: www.worldgba.com< /a>
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
|
||
|
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Start eTutoring Business Program Health Check Workplace Culture EQ SUCCESS STORIES Business Building Check List |
|
 | ||
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
 |
Top 50 Debt Blogs
Learn To Get Out Of Debt | |
| ||
 |
|
|
|
|
|||||||||||||||||||||
 |
|
|
||||||||||||
