Green Marketing - The Proof is in the Profit
Green Marketing - The Proof is in the Profit
Here are some standard ideas with some fantastic green (and $green$ - saving) alternatives:
1. Instead of printing your newsletter, have an e-newsletter.
no postage, no gasoline expenditure in USPS delivery, no printing, less layout, confirmed subscription list, less work, more chance of being shared, more opportunities to shorten the length and increase frequency (always a great thing in marketing), the recipients can keep it without resenting the desk real-estate it occupies
2. Instead of writing letters to your clients informing them of change, issue genuinely interesting press releases via email to them AND the media
no postage, no gasoline expenditure in USPS delivery, no printing, likelihood that you may get more business as a result of your newsflash, chance of positive press, someone else does the work
3. Instead of setting up physical meetings, set up web meetings
no driving, saves travel time, allows you to illustrate your points online, allows you to demonstrate your skill in real-time with BOTH parties being in their own home-turf, shows that you live in the digital age
4. Instead of providing physical proposals, email them.
no postage, no gasoline expenditure in USPS delivery, no printing, no paper waste, the reader can choose how big they’d like to read it, they can save it, they have less likelihood of losing it,
5. Instead of having paper brochures, have PDF brochures available on the home page of your web site.
no printing, no postage, no worry about envelopes, if someone wants to print it out, the onus is on them and so is the bill!
…and what are you going to do with all that extra money? How about some more PR? How’s your web site - is IT paying YOU? Maybe its time to invest in driving traffic to your web site with a kickin’ internet marketing and advertising campaign? Maybe your brand could use a boost?
By the way, that’s just a small sampling of alternatives to the mainstream and ways to reinvest the savings.
Green Marketing The Proof is in the Profit - To learn more about this author, visit Laura L. Briere's Website.
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The whole point of marketing is to make more money. That’s it. And it’s a beautiful thing. You need to drive traffic to your business to actually GET business. However - this doesn’t mean you need to spend a lot of money (misconception #1), or you need to have a ton of physical tools (misconception #2) to be incredibly effective. To that end, here’s some great tips as a follow up to my last blog post with the video of me talking to the North Central Regional Chamber of Commerce. They’re easy and profitable nuggets - so take notes! ;)
Here are some standard ideas with some fantastic green (and $green$ - saving) alternatives:
1. Instead of printing your newsletter, have an e-newsletter.
no postage, no gasoline expenditure in USPS delivery, no printing, less layout, confirmed subscription list, less work, more chance of being shared, more opportunities to shorten the length and increase frequency (always a great thing in marketing), the recipients can keep it without resenting the desk real-estate it occupies
2. Instead of writing letters to your clients informing them of change, issue genuinely interesting press releases via email to them AND the media
no postage, no gasoline expenditure in USPS delivery, no printing, likelihood that you may get more business as a result of your newsflash, chance of positive press, someone else does the work
3. Instead of setting up physical meetings, set up web meetings
no driving, saves travel time, allows you to illustrate your points online, allows you to demonstrate your skill in real-time with BOTH parties being in their own home-turf, shows that you live in the digital age
4. Instead of providing physical proposals, email them.
no postage, no gasoline expenditure in USPS delivery, no printing, no paper waste, the reader can choose how big they’d like to read it, they can save it, they have less likelihood of losing it,
5. Instead of having paper brochures, have PDF brochures available on the home page of your web site.
no printing, no postage, no worry about envelopes, if someone wants to print it out, the onus is on them and so is the bill!
…and what are you going to do with all that extra money? How about some more PR? How’s your web site - is IT paying YOU? Maybe its time to invest in driving traffic to your web site with a kickin’ internet marketing and advertising campaign? Maybe your brand could use a boost?
By the way, that’s just a small sampling of alternatives to the mainstream and ways to reinvest the savings.
Green Marketing The Proof is in the Profit - To learn more about this author, visit Laura L. Briere's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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