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Laura L. Briere Articles

Written by: Laura L. Briere

Green Marketing: What it is and how to do it. - Click To Read Article
This article covers green marketing, what it is, a step by step guide on how to build your green marketing plan, and 6 deadly sins of green marketing you must avoid.

Green Marketing - The Proof is in the Profit - Click To Read Article
This article covers some specific ideas on how to infuse green principles into your marketing strategies.

Getting Greener - Click To Read Article
Revealing misconceptions about the effort to go green and demonstrating the plentiful benefits. This article was featured in USBusinessReview; I and other local business people provide insight into the benefits of building green business practices.

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About the Author: Laura L. Briere
RSS for Laura's articles - Visit Laura's website

I am the founder and President of the World Green Business Association. The company is an environmentally-focused membership organization that encourages business owners to incorporate green principles into their daily operations. We specialize in offering our members marketing in return for their green commitment in order to help demonstrate that economic and environmental concerns do not exist in opposition. More information about the WGBA is available at our website: www.worldgba.com

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More from Laura L. Briere
Green Marketing The Proof is in the Profit
Getting Greener
Green Marketing What it is and how to do it


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