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What is Green Building and Why Should You Care? - Click To Read Article
Unless you live under a rock on another planet whose sentient inhabitants have developed advanced anti-BS technology and the ability to block HGTV, you’re just about sick of the word “green” right now. With green oil companies, green Wal-Mart, and even green warfare (really, google it dude!), it’s enough to drive a rational person to pledge allegiance to another color. Alright, before we start the chartreuse revolution, let’s take a deep cleansing breath and get back to basics. Why green instead of blue or pink? What exactly is this quickly propagating though illusive animal known as “green building”?

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Clarke Snell
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Clarke Snell is the author of two books on alternatives to conventional construction, “The Good House Book” and “Building Green”. He administers Think Green Building, LLC (www.t hinkgreenbuilding.com), a consulting and design network that offers innovative housing design; architectural engineering for solar/natural resource management; energy modeling/analysis; land analysis and 3D modeling; and consulting for all green projects.
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