Kim Krause Berg Articles

You Had Me At the Search Engines - Click To Read Article
Search engines can only bring a visitor to your doorstep. It’s your job to grab them by the hand, invite them inside and show it off.

Web Site Feedback as Your Secret Online Marketing Tool - Click To Read Article
How do we know when we’ve failed? How do we know when we’ve succeeded? If we don’t make the effort to include customers ‘ needs and desires in our interaction with them, and our competitors do, what message does this send? Are you inviting user feedback?

Usability and SEO - Red Light, Green Light - Click To Read Article
Usability is misunderstood and therefore, not even considered a worthwhile investment until sales stop or worse, a lawsuit appears by someone unable to use the site.

SEO with Usability: What The People Want - Click To Read Article
Bad user experiences may hurt sales eventually when the truth finally comes out. Is it worth the risk of not user testing your product? Can your company support the wrath of broken contracts, lawsuits and diminishing sales? Are you an SEO asked to market a product nobody cares about or wants?

Marketing to Men (Or How to Help Your Husband Buy a Thong) - Click To Read Article
In the USA alone for 2008, women will account for 52.6 percent of Internet users, outnumbering males by 10 million.

If Your Home Page Could Only Talk - Click To Read Article
Dear web site visitor. I can’t tell you how glad I am that you found my website. You have no idea the great lengths we’ve gone to get you here, let alone what we’re about to do to keep you on this web site.

How To Increase Conversions with a Homepage Interview - Click To Read Article
Don't settle for a brief welcome statement that offers no guidance or spark of interest. These six words can help you add some zing!

First, You Take Care of Everyone Else - Click To Read Article
Think Golden Retrievers are always gentle? Our Golden killed our new puppy. Can the Golden be saved? How do we go on, with this guilt and loss?

Blog Usability – How to Reach Your Blogging Happy Place - Click To Read Article
You’re a blog owner. It has a catchy name. After submitting a blog post, you’re amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that “Cool Blogger”. Next year, you’ll retire to some tropical island because your blog success is like winning the lottery. Or not.

15 Ideas to Increase Camping Web Site Usability - Click To Read Article
The Internet has made searching for and contacting campgrounds easy, with some campgrounds even experimenting with online booking.

10 Reminders for Usability Web Design To Make Site Visitors Adore You - Click To Read Article
No matter how hard you try, there is always something wrong with your website. There is always a critic.


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