Mark Coleman Articles

Communicating Your Corporate Sustainability Strategy - Click To Read Article
As more companies publicly disclose their corporate social responsibility and sustainability efforts in annual reports, press releases, investor presentations and marketing collateral it will be crucial for good communications. There is a risk of under-and-over stating your sustainability story to the public. Increasingly the general public and all stakeholders are becoming more educated on best practices in corporate governance, social responsibility, environmental management, and sustainable business models and practices.

Going Beyond Random Acts of Greenness - Click To Read Article
Developing an Enterprise-Wide Sustainability Strategy through Internal and External Alignment of Corporate Goals is Essential to the Long-Term Performance and Success of Your “Going Green” Efforts

Corporations & Consultants: Together We Are Creating a Culture of Conscious Capitalism - Click To Read Article
Like a Rainforest that is rich with life, the evolving green economy is full of hope and promise for renewed economic growth and prosperity. However, like a Rainforest, this new economy needs nourishment and space to grow. Finding one’s way through the dense foliage of the Rainforest can be achieved with the spirited gusto of a pioneer; or as many smart explores will employ, with the skillful guidance of an experienced scout. Consulting organizations are creating change among some of the world’s largest corporations and governments. With business knowledge and market intelligence gathered from dashboards that span multiple sectors, technologies and insight on leading corporate organizational strategies, consultants are helping large enterprises make sense of the evolving green economy.

Building a Foundation for a Stronger Company: Hope, Unity and Purpose - Click To Read Article
Hope, Unity and Purpose. These are the foundational words that the future generations of corporate leaders are using to build better people, better products, better brands and better businesses in a changing world. Many companies like SHARP, GE, Whirlpool, OwensCorning and Shaw Industries are developing “eco and green” products that enable customers to achieve their goals toward sustainability and individual responsibility to reduce their footprint on the earth. These companies are the foundation by which a new economy is being formed, one that is more robust and transparent that its predecessor; and one that is responsive to the needs of a global society.

A Stimulus for a Better World: Give them Sustainability without Compromise - Click To Read Article
Sustainability sounded good when money was flowing in. But now that the economy is broken, business sustainability is taking a back seat to business survival. However, now more than ever, this is a time to advance your business case for sustainability as a top-line and bottom-line strategy for not just survival, but long-term growth and profitability.


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