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What is the Definition of Going Green?

Written by: Michael Duggan

Article Overview: Going green relates to the pursuit of knowledge that can lead to environmentally friendly and ecologically responsible decisions and lifestyles, which can help protect the environment and sustain its natural resources for current and future generations. Environmentalism has also been considered in the definition of going green.

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What is the Definition of Going Green?

Going green relates to the pursuit of knowledge that can lead to environmentally friendly and ecologically responsible decisions and lifestyles, which can help protect the environment and sustain its natural resources for current and future generations. Environmentalism has also been considered in the definition of going green. This term describes the movement to protect the quality and continuity of life through the conservation of natural resources, prevention of pollution, and the sustainable management of land use practices. In America, it developed out of the philosophical foundations of Thomas Jefferson and Henry David Thoreau. Organised environmentalism began in the late 19th century with the establishment of national parks and forests and the preservation of important natural features and landmarks.

The 1950s and 60s saw the inclusion of wildlife conservation and the importance of reducing air and water pollution, and the production and disposal of solid waste. The scope of environmentalism has continually expanded over the last few decades with the inclusion of sustainability to this field.

In more recent times going green has switched to a more individualistic approach. While governments are still a major driving force behind this movement there is greater emphasis on the role of the individual in the pursuit of green lifestyles. This evolution has seen the creation of the lifestyles of health and sustainability (LOHAS) movement which is a market segment focused on health and fitness, the environment, personal development, sustainable living and social justice.

LOHAS represents a paradigm shift in the consumer market with the alignment of environmental responsibility with consumption. Within the LOHAS market there are different levels of commitment towards going green and the purchasing of products that suit this lifestyle. A number of studies have been conducted in this area with more and more retailers realising the importance of this emerging market segment now and in the future.

The green movement is accelerating, with governments, businesses and individuals realising the importance of a lifestyle that minimises negative environmental impacts. The degree and speed in which this movement permeates the world's population will determine the extent of damage the environment will sustain before people realise that our current way of living is not sustainable.

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About the Author: Michael Duggan
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Michael Duggan is the Managing Director of the FWR Group Pty Ltd, a niche consulting, coaching, education and training business specialising in the emerging sustainability sector. Mike general manages FWR Group Pty Ltd on a day to day basis, ensuring strategic development and business growth. He provides expertise in education for sustainability, sustainable development, business and strategic sustainability. Mike is a member of the Australian Green Development Forum's Board of Directors and lectures at a number of Queensland Universities in the areas of sustainable development, education, and business. Mike has presented at and facilitated numerous local, national, and international seminars/workshops in the areas of science, education for sustainability, business sustainability, sustainable housing and development, including, the World Education Fellowship Forum 2004, CONASTA52 2004, Ecoshow 2006, Greenbuild and Renewable Energy Expo 2007, Greenfest 2008, Australian Green Development Forum (AGDF) Annual Forum 2008, Ecofacts Seminar Series, ENSI International Researchers Conference 2008(Switzerland), and Central Queensland Carbon Forum 2009. Mike is a young and motivated individual, and through his work with FWR Group, and his continuing role in education and development, he is committed to sustainability, and facilitating its uptake in the mainstream through the development of progressive, lifelong-learning and continued education in all areas of endeavour.

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