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Earth Day 2010: Life and Death Decisions for Business

On Thursday, April 22, 2010, Earth Day will celebrate its fortieth anniversary. With one billion members and 31,462,291 billion acts of green in 190 countries, Earth Day is the largest secular civic event in the world. However, the environment has suffered serious setbacks due to the world's failure to reach a binding agreement at COP15 and the Senate's inability to pass a comprehensive US climate bill. While climate change is the greatest challenge of our time, it also presents an unprecedented opportunity to build a healthy, prosperous, clean energy economy now and for the future.

Earth Day can be a turning point to advance climate policy, energy efficiency, renewable energy and green jobs. Millions of individuals, organizations and businesses are making personal commitments to sustainability.

This year, Earth Day is a pivotal opportunity for individuals, governments and businesses of all sizes to join together to push for green jobs, caps for carbon emissions and a sustainable global economy.

Businesses will be held responsible for decisions that impact the environment, and this has implications for the bottom line. Businesses can either prepare for a sustainable future and protect themselves against the risks associated with flouting public opinion or they can wait for repercussions.

Sensible businesses are becoming more efficient and enhancing their competitive positioning through greater environmental sensitivity, the rest risk being tried in the court of public opinion.

Author:.

Richard Matthews is a consultant, eco-entrepreneur, sustainable investor and writer. He is the owner of THE GREEN MARKET, one of the Web's most comprehensive resources for information and tools on sustainability. He is also the author of numerous articles on sustainable positioning, green investing, enviro-politics and eco-economics.

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