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Earth Day and Social Media

Guest post by: Richard Matthews

Article Overview: Thanks to the revolutionary power of social media, Earth Day has grown from 20 million participants in 1970 to one billion participants in 2010. Without the help of digital technologies, the first Earth Day demonstrations helped convince Congress to pass major environmental regulations. Four decades later, Senators are about to introduce their version of the climate change bill that passed in the House last year. Earth Day is an opportunity to send a clear message to lawmakers demanding that they pass climate change legislation. See Earth Day social media links including, social networks, video, photos, apps, interactive event maps, and events by location. To continue reading go to THE GREEN MARKET.

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Earth Day and Social Media

Social media is driving Earth Day's phenomenal reach. Thanks to the revolutionary power of digital technologies, Earth Day has grown from 20 million to one billion participants. The first Earth Day event took place in 1970 and was intended to raise awareness about environmental problems. Decades before the widespread adoption of the PC, the first Earth Day event was able to inspire 20 million people to demonstrate in rallies all across America. Without the help of digital technologies, these demonstrations helped convince Congress to pass major environmental regulations.

Four decades later, Senators John Kerry, Lindsey Graham and Joe Lieberman are about to introduce their version of the climate change bill that passed in the House last year. This year Earth Day is an opportunity to send a clear message to lawmakers demanding that they pass legislation that encourages a sustainable economy and addresses the climate crisis.

This Sunday, April 25, Earth Day Network will be holding a climate rally in Washington, DC in support of a comprehensive climate and clean energy bill. For those who cannot attend, virtual participation is also welcomed.

Today, on the 40th Anniversary of Earth Hour, social media allows people to disseminate Earth Day messages in ways that could not be imagined in 1970.

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Home > Going-Green > Richard Matthews > Earth Day and Social Media >
Article Tags: action on climate change, Canada, climate change, Earth Day, events, Photo Sharing, Social Media, tools, Video

About the Author: Richard Matthews
RSS for Richard's articles - Visit Richard's website

Richard Matthews is a consultant, eco-entrepreneur, sustainable investor and writer. He is the owner of THE GREEN MARKET, one of the Web's most comprehensive resources for information and tools on sustainability. He is also the author of numerous articles on sustainable positioning, green investing, enviro-politics and eco-economics.

Click here to visit Richard's website
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The Green Market:  Convergence of Sustainable Capitalism and the Global Environment
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Re: Kevin needs "social glue" ideas Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
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Re: Marketing 2.0 - What Are Your Thoughts Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
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