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CEO's are Becoming More Sustainable

Guest post by: Tyra Oldham

Article Overview: CEO's taking on sustainable leadership and thinking will pierce the green ceiling opening the door tho innovation in the new economy that will produce sustainable organizations, energy efficiency, environmentally awareness, reduce waste, optimize capital (human, intellectual and economic)and optimize resources to produce value and a greater return on investment for companies and their supply chain.

CEO's are Becoming More Sustainable

Written by, Dr. Tyra Oldham, CEO

Sustainability, Green and Clean Energy are top down drivers that if not understood by the CEO’s and supported by the Board will have a withering effect on corporate engagement.

CEO’s are bound by shareholder and stakeholder value but the institutionalization of sustainability is the over arching mission of any company and as a result directs the organizational culture and structure to train, educate, commodify, integrate, systematize and operationalize energy, waste, resource, technology, utility, vegetation, human capital , inputs and outputs.

As a result of the study it is easy for CEO’s of OEM’s to understand sustainability when automotive is based in Kaizen, Lean, Just-in-Time, Six Sigma and ISO standards that are inherent in quality, process, measure and improvements that have previously controlled costs, time, and inputs. The need for more traditional corporations such as, banking, retail, hospitality, sales, service, construction, and utility can benefit drastically from the sustainable implementation models as they seek to grow in this new economy.

LAND sds continues to see this gap and has implemented a green integrator system to implement sustainable thinking and adoption for functionality, costs, resource and energy conversion that produces value and ROI everytime.

The study releasedtoday is based on “"A New Era of Sustainability, "a study conducted by Accenture and the UN Global Compact last year that revealed that 93 % of the 766 CEOs surveyed believed that sustainability will be "important" or "very important" to the future success of their company. The study CEO responses in seven key industry sectors, which include: automotive, banking, infrastructure & transportation, communications, consumer goods, energy, and utilities. Results revealed 100 % of automotive CEOs, and 100 % of executives heading large consumer goods companies, see sustainability as critical to their success. While the banking sector has not traditionally focused on sustainability, banking CEOs see these sustainability as a strategic priority, with 68 % regarding sustainability as "very important" to their future success. Conversely, only 22 % of CEOs in the communications sector perceive sustainability to be a "very important" factor in shaping their future success, the lowest in any of the seven industries. However, with 70 % of communications CEOs seeing the potential for revenue growth and cost reduction as a primary motivation for taking action on sustainability (the highest figure across the seven sectors), the research suggests that sustainability may be growing in importance.”

This study reveals the nature of CEO’s to adapt to change and reflect those changes into process and implementation. Further, the larger the institutions the harder the transition to change without a reason, push or requirement. CEO’s embodying sustainability envision an integrated whole company that seeking long-term success.

CEO’s can receive sustainability and maintain the whispering voice on their shoulder that says, “profit”. Sustainability is not adversarial to profit and/or counter intuitive it is integral and exponentially functional for corporate growth.

The CEO mind will only need to make a small shift to embrace sustainable logic. The returns are profitable, add value and stimulate growth that can drive verticals and produce organizational effectiveness. How? Sustainability considers and manages the entire system for the first time that produces measurable goals that lead to operational effectiveness. To date, no management system has been able to capture what sustainability is doing for companies. LAND sdscan provide briefings on the value of sustainability.

Companies undergoing sustainable conversion need to consider and develop the following:

1. Sustainability Plans
2. Corporate Sustainability Reporting
3. Build Sustainable
4. Impose Green Manufacturing
5. Sustainable IT
6. Sustainable Engineering
7. Evolve to Clean Energy and Renewables
8. Position a Sustainability Officer that reports to CEO with staff
9. Sustainable Assessment for Supply Chain
10. More..

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Article Tags: CEOs, energy efficiency, innovation, leadership, new economy, return on investment, supply chain, Sustainability, sustainable organizations



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