Jim Straw Articles

What To Do When You Dont Have Any Testimonials - Click To Read Article
"Dan Kennedy always emphasizes testimonials. What if you are new to the business and don't have any?" Although Dan is an old friend of mine and one of the finest Mailorder Marketers alive (second only to myself), like all of us ol'pros, he is always right and always wrong!

The secret to success - Click To Read Article
Most people who say they want to succeed, go around all their life looking for some "secret" that people like me are sure to know. They just know that if they ever learn that "secret" they will be successful, too. Over the past 50 years in business, I have heard it thousands upon thousands of times from "success secret seekers" ... "I ain't gonna get into no nickle and dime business. I want to make millions, not nickles and dimes."

The Elementary Laws of Advertising And How to Use Them - Click To Read Article
Most books on the subject of advertising are written by professional writers with little or no knowledge of business, or by advertising commission agents whose sole intent appears to be that of enticing unwary business men into buying more, and unnecessary, advertising from them.

The Depression is coming. The Depression is coming. - Click To Read Article
But ... it isn't your daddy's depression.

Stupid People Stupid Questions - Click To Read Article
No doubt, you have often heard it said, "There are no stupid questions," or, "The only stupid question is the question you didn't ask." Although these statements-of-truth are often repeated, over the years I have found that very, very few people ever really ask the questions they should. Stupidity is a learned condition ... not an inherited trait.

Opportunities vs Information - Click To Read Article
Quit confusing "information" with "opportunity."

Knowledge is Power or is it - Click To Read Article
Any child of 2 or 3 years of age can tell you that 2 + 2 = 4. They have heard it repeated, over & over, until they can repeat it themselves. But, when confronted with 4 apples, they are at a loss to apply that information. The same holds true for older students (and even adults) who can readily tell you that Einstein’s Theory of Relativity can be expressed by the formula, E = MxCsquared. - Until they know what the E, M & C stand for and can use the formula in a practical application, it is only information, not knowledge.

How To Write Better AdCopy - Click To Read Article
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

How to Work At Home - Click To Read Article
You will be working for the best boss in the world - yourself - but ...

Heres how to get rich - Click To Read Article
People often ask me ... "How can I get rich?" Well ... let me tell you how I did it.

EXPORTING - Click To Read Article
The Fastest Way To Grow A Small Manufacturing Business!

Email vs Direct Mail - Click To Read Article
You can still make a fortune in direct mail without ever selling anything on the Internet - BUT ... You can NOT make any real money on the Internet without using Mailorder Marketing. On the Internet, your customers have to FIND YOU. -- That means you must continually market your web site ... using every trick in the guru's book ... to generate traffic to your site. -- Even then, all you're doing is preaching to the choir. Using known demographic profiling, in the mailorder business, you FIND YOUR CUSTOMERS ... then, tell them what you have and how they can get it from you on the Internet.

Earn Your Fortune In Finder's Fees - Click To Read Article
The easiest money you'll ever make. Would you like to earn $75,000 per month for 5 years?

Do People Really Believe They Can Get Rich Overnight - Click To Read Article
Can the absurdity of the get-rich-quick, bullstuff-ads be justified or, at least, defended? Does the end justify the means? -- Is it acceptable to use high-powered, bullstuff-ads to locate the 'real' would-be entrepreneurs, then nurture and culture their ambition? Or, by so doing, do we kill-off the entrepreneurial spirit of too many who would have, otherwise, become successful and productive elements in our society? -- Does the possible good outweigh the potential damage?

Do You Have What It Takes To Become An Entrepreneur - Click To Read Article
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.

BUSINESS FINANCING -- To Be or Not To Be! - Click To Read Article
Over the years, there have been literally thousands of reports, articles, monographs, books, booklets, and courses written on the subject of "business financing." - Some are tomes of great wisdom; offering the reader insights into the technical mechanics of capital utilization, equity determinations, unsecured borrowings, time sales contracts, public stock issues, and loan applications. Others are 90% hype; offering the reader false hope, based on misinterpretation of fundamental financing techniques and principles.

Are You In Search of the Unique - Click To Read Article
Here lately, I've had a number of calls saying ... “I really need to find a unique product to sell by mail or on the Internet” - or - “My product doesn't have anything unique about it” - or - “How can I make my product more unique.” The first thing I tell them is to ‘go back and read the book,’ again. — Not my book, Dan Kennedy's book (or newsletter). Dan Kennedy, as you should know, is the chief proponent of using a “Unique Selling Point” to market your products or services. But, Dan does not say ...


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