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The Best Business To Explore. For Your Health, For Your Wealth
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| Guest post by: Derek Storme Brown |
Article Overview: As a professional internet/online marketing authority, I am continiously asked this question; WHAT IS MY BEST TOOL TO MARKET MY PRODUCT OR SERVICE? The client expects me to go into a complicated array of numbers, facts, figures, surveys, and analysis to convince them that within their market the best means of marketing their product is banner ads, or text ads, Google, or Yahoo, Video or Email Marketing. They are always surprised when my initial answer comes out quite simply; A SATISFIED CUSTOMER
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Free Download - By Derek Storme Brown |
The Best Business To Explore. For Your Health, For Your Wealth
As a professional internet/online marketing authority, I am continiously asked this question;
WHAT IS MY BEST TOOL TO MARKET MY PRODUCT OR SERVICE?
The client expects me to go into a complicated array of numbers, facts, figures, surveys, and analysis to convince them that within their market the best means of marketing their product is banner ads, or text ads, Google, or Yahoo, Video or Email Marketing. They are always surprised when my initial answer comes out quite simply;
A SATISFIED CUSTOMER
Have you ever noticed how many products, services, restaurants, movies you try because you heard about them from someone else? A friend, family member, colleague, co-worker just happens to mention that they have been using something or trying something and you want to try it too? Well that is a form of network marketing except the person who refers you isn’t getting paid for the referral.
Would you be surprised to know that there is an entire industry that is made up of exactly that type of referral marketing that is a huge expanding market and is projected to keep expanding at an even great pace for the next 18 years as the baby boomers born between 1946 and 1964 start to retire this year. Did you know that for the next 15 years every eight seconds someone will turn 53? If you are curious to know more about this exponential growth industry read on.
The baby boomers are approximately one third of the present world population and control 65% of the money. If you look back over the last 55 or so years you will notice industries that the baby boomers have controlled in 15 year cycles, starting with Gerber baby foods which was an unknown company at the end of the forties; Hasbro Toys, McDonalds; Dairy Queen; the real estate boom in the 70’s and 80’s; the fifteen year massive stockmarket rise.
What are the current concerns of the boomers? Health, retirement, looking younger, financial security, education, money. The interesting thing is that the concept of “retirement” is just a concept. People don’t just retire any longer partly because the golden retirement package became a little tarnished for many people, the pension plans and 401k plans that were such dream machines in the seventies never quite materialized enough for our boomers to continue with their affluent lifestyle.
Then we have the X and Y generations who found that they had a ton of education and yet the workplace didn’t quite match up to their expectations and their time was being leveraged for the fat cat CEO’s at the top of the pyramid so now we have three generations looking for another stream of income.
Enter Network Marketing.
http://www.turntimetowealth.com
http://www.freepathtowealth.com
http://www.deepseamiracles.com
Network Marketing as an industry is about 50 years old but has come of age of late. The main reason is timing and trends. About seventy per cent of network marketing companies are in the health and wellness industry. This is possibly due to the fact that many people are having to take responsibility for their own health care and the fact that, (with the exception of the “Fast Food Nation” (Eric Schlosser )sector of the population,) people are younger and more vital than ever before and want to remain so into the third trimester of their lives.
The French call this Le Troisieme Age – meaning a new epoch where different life challenges present themselves – but these are in actual fact new opportunities rather than just a time to retire and vegetate. Furthermore, network marketing turns the pyramid on its head. Instead of all the wealth being controlled from the top down in network marketing anyone can start at the bottom and reach the top where there are lots of places not just one or two so this a much more democratic system.
How do you explain network marketing ? Basically, Network marketing is a distribution system that enables the distributor to leverage his or her time so not only do they make money from their own efforts but also the efforts from the people that they have introduced to the company, mentored and trained. This is a 20 billion dollar industry in the US alone and is growing globally between 10-12% a year, compared to 3-4% growth of traditional retailing.
What makes this system work so well? Firstly the products are usually less expensive than traditional products of the same quality but actually often you are getting more value for your money. If you think about the traditional cost of getting a product to market lets say a can of soda – the soda costs 6 cents including the can to make, and yet by the time it goes through all the distribution channels, i.e. national distributor, regional distributor, local wholesaler, advertising costs and reaches the retail store that 6 cent can of soda costs $2. In network marketing those distribution steps are broken down where instead of all those distribution channels and advertising costs the products go directly from the manufacturer to the warehouse and the sales are made through the distributor therefore leaving all that in between money for more research and development and to pay the distributors.
This is a much more efficient system that can cover the entire country because the products go directly from the distribution center to the consumer. The distributor is effectively in business for him(her)self but the difference is that unlike the majority of people who open their own business they is not in business by themselves. Regular small business owners have to pay all their overhead but with the network marketing company covers the cost of warehousing, pricing, shipping, research and development, catalogs, quality control, accounting, government relations, website maintenance, and payroll. The distributor just has to be concerned with recommending his products and teaching his people how to do the same thing. With a minimal investment of money but some investment in “sweat equity” i.e. studying the business model, the products and marketing strategies, the distributor can start a business, set his or her own hours, work from home part time or full time or as is happening a lot use the network marketing industry as an adjunct to their other business such as professionals in health care, doctors, dentists, accountants lawyers. Network marketers are also able to take advantage of the tax benefits of owning a small business.
Universities are now offering courses in network marketing . The internet is saturated with people that want to sell you courses and leads but “caveat emptor” and do due diligence, because like all industries there are going to be smoke and mirrors and the rogues and scoundrels will get their share of your dollars.
What to look for in a network marketing company?
1. A unique consumable product that people will reorder. Be sure to try the products yourself so you know what you are recommending.
2. A huge expanding market such as the health and wellness industry.
3. Timing - Make sure you join a company that is not too new, and therefore a company that is still experiencing momentum growth.
4. A company that is able to redirect the dollars people are already spending in traditional retail outlets to the products that come through a network marketing distribution system.
6. Look for a company that has been in business for long enough to iron out all the kinks and is going to stay in business. A company that has a good management team that has come from the field so they understand the needs of the people in the field and are constantly reevaluating, and performing new research and development to keep ahead of the curve. “Showing a profit means touching something and leaving it better than you found it - Enterprising people always see the future in the present.”(Jim Rohn)“ Profits are better than wages. Wages make you a living – profits make you a fortune.” (Jim Rohn)
7. Look for a fair compensation plan that will be paying you long after you stop working due to the efforts and time you leveraged while you were working,
10. No matter what company you are in – find a mentor with team training to build your own business and brand YOURSELF, promote YOURSELF,– business is about building relationships, “People join People” (Michael Dlouhy)
11. 90% of the population is sales resistant. Professional salesmanship is delivering what the prospect wants to buy – so always present through the prospect’s eye.
12. Find and bond with income partners who will become lifelong friends, who stay with you forever.
These all are inherent characteristics of the Seabiotics Products, Services, and Home Based Business opportunity. Discover the dynamics of Seabiotics’ new Dual-Line compensation plan; Click here for a printable version of the new plan.
Establishing your Independent Business Center is FREE and allows you to step inside the Virtual Business Center and get a close look at the products and marketing tools. Your Free membership also gives you the privilege to purchase the product for $10 OFF per bottle.
Come take a look at the Miracle of the Sea. Smart Body, Smart Brain, Smart Move.
Our mission is to bring tested remedies and solutions which might ease pain, suffering, and illness. Our Seasation® products keep you looking as young as you can for as long as you can. Our goal is to help you feel better and look better with these discoveries from the sea.
http://www.turntimetowealth.com
http://www.freepathtowealth.com
http://www.deepseamiracles.com
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About the Author: Derek Storme Brown RSS for Derek's articles - Visit Derek's website Click here to visit Derek's website |
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