5 Massive Mistakes Homeowners Make When Hiring a Home Stager
5 Massive Mistakes Homeowners Make When Hiring a Home Stager
Having operated a successful home staging business since 2002, and having trained more than 900 people worldwide how to become home stagers, I am well aware of what a homeowner or Realtor® needs to look for when selecting an expert home stager.
Here are the five biggest mistakes homeowners make when looking for a house staging professional:
1. Focusing on Price
The last thing you should be focused on is how much the home stager is charging. Saving a few hundred dollars in fees and getting bad advice will cost you thousands if not tens of thousands of dollars. Of course you have a budget in mind, but you stand to make a huge profit from effective home staging. That’s why you should consider hiring a home stager as an investment in the sale of your largest asset. For optimal results, invest in the highest quality stager you can find.
There are ripples being made in the industry in light of a training company that guarantees its students they will make $31.45 per hour as home stagers. You should know that this is not what the homeowner or agent actually pays, it's what this particular company is willing to pay people who take their course, they actually charge the client far more.
Professional home stagers expect to earn anywhere from $250 to $500 for their initial consultation. Beware of anyone willing to work for significantly less for doing work that you stand to make anywhere from $10,000 to $70,000 profit from.
Rates will vary, depending on your geographic location and the stager’s experience, but you shouldn’t hire someone just because they charge a ridiculously low rate. As with most things in life, you get what you pay for.
2. Looking for Credentials
Another common mistake is to look for "credentials," since none exist in the home staging field. There is no governing body or official organization ruling over the home staging industry. There are no official home staging accreditations or certifications in this completely unlicensed field. The letters you see after some home stagers’ names simply come from a particular home staging training company who pushes them as part of their marketing strategy.
Instead of relying on unofficial credentials, look at testimonials from past clients, before and after photos and real estate knowledge.
3. Hiring someone without looking at a website or portfolio
I always recommend that people not hire a home stager unless they have a web presence. Because you’re hiring a professional in a visual field, you want to see how they express themselves through their biggest marketing piece – their website. As an alternative to building their own website, many graduates of the Staging Diva Home Staging Training Program list their businesses at www.stagingdivadirectoryofhomestagers.com which is like a mini-website, allowing potential clients to view an online portfolio and learn more about their business.
A professional portfolio full of before and after photos is a must. How else will you know what kind of results you can expect from a real estate stager? Because some companies provide ready-made portfolios to home stagers as part of their training programs, it's important to ask questions about the photos anyone presents as their own work. If they can't tell you details about the property or you've seen the same shots on another stager's website from the same "school" or training program, this should raise a red flag.
When you try to find a particular home stager’s website or proof online of their existence, if you can’t find them you have to question how serious they are about their business. Alternatively, if they have a very unprofessional looking website, you have to wonder whether they’ll be capable of staging your home the way you expect from a professional.
4. Not looking for references or a proven track record
Read through the testimonials you’ll find on most home stagers’ websites. If there are none available (or they only provide initials and not full names), contact the stager and ask if they have any references. You shouldn’t hire someone to stage your property without hearing about others’ experience with them.
Every stager has to start somewhere. If they haven't staged a client's home yet, they should at least be able to tell you about the many homes they've bought, staged and sold of their own and be able to provide real estate agents they've worked with for their own homes. The point is to look for practical experience.
5. Neglecting to hire someone with real knowledge of the real estate market
You're not looking for someone who just knows how to decorate. Make sure the home stager knows the local housing market. A home stager is as much a part of the real estate industry as a real estate agent, and they should have a good grasp of the market they’re in. If they don’t know what homes usually sell for and how long they can sit on the market, you should look for another stager in the area.
Because there isn’t an independent organization or association monitoring whether or not a house stager is operating professionally and providing a high quality service, it’s buyer beware. If you avoid these five common mistakes as you search for the perfect expert home stager for your needs, you should be pleased with the professional you choose.
Happy House Stager Hunting!
5 Massive Mistakes Homeowners Make When Hiring a Home Stager - To learn more about this author, visit Staging Diva's Website.
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When you decide to hire a home stager to decorate your property to sell faster and for more money, you need to make sure you’re investing in the right person. After all, you’re trusting someone with the sale of your largest asset, your primary real estate, so you have to be careful to put that trust in an experienced professional.
Having operated a successful home staging business since 2002, and having trained more than 900 people worldwide how to become home stagers, I am well aware of what a homeowner or Realtor® needs to look for when selecting an expert home stager.
Here are the five biggest mistakes homeowners make when looking for a house staging professional:
1. Focusing on Price
The last thing you should be focused on is how much the home stager is charging. Saving a few hundred dollars in fees and getting bad advice will cost you thousands if not tens of thousands of dollars. Of course you have a budget in mind, but you stand to make a huge profit from effective home staging. That’s why you should consider hiring a home stager as an investment in the sale of your largest asset. For optimal results, invest in the highest quality stager you can find.
There are ripples being made in the industry in light of a training company that guarantees its students they will make $31.45 per hour as home stagers. You should know that this is not what the homeowner or agent actually pays, it's what this particular company is willing to pay people who take their course, they actually charge the client far more.
Professional home stagers expect to earn anywhere from $250 to $500 for their initial consultation. Beware of anyone willing to work for significantly less for doing work that you stand to make anywhere from $10,000 to $70,000 profit from.
Rates will vary, depending on your geographic location and the stager’s experience, but you shouldn’t hire someone just because they charge a ridiculously low rate. As with most things in life, you get what you pay for.
2. Looking for Credentials
Another common mistake is to look for "credentials," since none exist in the home staging field. There is no governing body or official organization ruling over the home staging industry. There are no official home staging accreditations or certifications in this completely unlicensed field. The letters you see after some home stagers’ names simply come from a particular home staging training company who pushes them as part of their marketing strategy.
Instead of relying on unofficial credentials, look at testimonials from past clients, before and after photos and real estate knowledge.
3. Hiring someone without looking at a website or portfolio
I always recommend that people not hire a home stager unless they have a web presence. Because you’re hiring a professional in a visual field, you want to see how they express themselves through their biggest marketing piece – their website. As an alternative to building their own website, many graduates of the Staging Diva Home Staging Training Program list their businesses at www.stagingdivadirectoryofhomestagers.com which is like a mini-website, allowing potential clients to view an online portfolio and learn more about their business.
A professional portfolio full of before and after photos is a must. How else will you know what kind of results you can expect from a real estate stager? Because some companies provide ready-made portfolios to home stagers as part of their training programs, it's important to ask questions about the photos anyone presents as their own work. If they can't tell you details about the property or you've seen the same shots on another stager's website from the same "school" or training program, this should raise a red flag.
When you try to find a particular home stager’s website or proof online of their existence, if you can’t find them you have to question how serious they are about their business. Alternatively, if they have a very unprofessional looking website, you have to wonder whether they’ll be capable of staging your home the way you expect from a professional.
4. Not looking for references or a proven track record
Read through the testimonials you’ll find on most home stagers’ websites. If there are none available (or they only provide initials and not full names), contact the stager and ask if they have any references. You shouldn’t hire someone to stage your property without hearing about others’ experience with them.
Every stager has to start somewhere. If they haven't staged a client's home yet, they should at least be able to tell you about the many homes they've bought, staged and sold of their own and be able to provide real estate agents they've worked with for their own homes. The point is to look for practical experience.
5. Neglecting to hire someone with real knowledge of the real estate market
You're not looking for someone who just knows how to decorate. Make sure the home stager knows the local housing market. A home stager is as much a part of the real estate industry as a real estate agent, and they should have a good grasp of the market they’re in. If they don’t know what homes usually sell for and how long they can sit on the market, you should look for another stager in the area.
Because there isn’t an independent organization or association monitoring whether or not a house stager is operating professionally and providing a high quality service, it’s buyer beware. If you avoid these five common mistakes as you search for the perfect expert home stager for your needs, you should be pleased with the professional you choose.
Happy House Stager Hunting!
5 Massive Mistakes Homeowners Make When Hiring a Home Stager - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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