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A Home Stager Can Get Tenants Fighting Over Your Rental

Written by: Debra Gould

Article Overview: The Staging Diva explains why home staging works for real estate investors by reducing vacancy times.

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A Home Stager Can Get Tenants Fighting Over Your Rental

The current state of the economy and real estate market aren't just affecting homeowners, home sellers and real estate agents. If you purchased investment properties for the "passive income stream" most get-rich-quick gurus recommend, you're probably pretty nervous about that investment right now, especially if you're relying on rental income to offset your mortgage costs.

Whether you have investments in multiple apartment buildings, vacation properties or a single bachelor apartment in your basement, you can’t afford to have vacancies. In your adventures as a landlord, have you considered hiring a professional home stager to enhance the appeal of your rental units?

If you have a property to rent, whether it’s a 19-unit apartment building or a 2 bedroom semi-detached, as soon as a tenant vacates the premises, you should make a call to an expert home stager.

A vacant room looks sad to anyone and this includes a prospective tenant. If you’ve never hired a home stager before, you’d probably be surprised at the difference staging can make in the time a unit remains vacant.

I was once called to stage an apartment in someone’s home that normally brought in $1000 per month. It had been sitting vacant for four months with no interest before the owner called me. After the apartment was staged, the next three people who looked at it wanted to rent it! She went from having no interest in four months to having her choice of three tenants within a week of having it staged.

In another scenario, if you own a home and have decided to rent it until the real estate market heats up again you should not leave it vacant. I suggest you have it staged as if you would before listing it for sale. Prospective tenants will fall in love with a tastefully decorated home much quicker than a vacant one, even if it’s only for a short term rental arrangement.

If you are planning to rent it furnished, the staging can be even more important when the prospective tenant discovers they can move right in.

Another area where home staging can make a huge difference is in the vacation rental market.

If you own cottages or vacation homes of any kind and you’re advertising them online, do they look inviting enough to make it impossible for someone viewing them not to click through to make a reservation? Having your properties staged, even just for the photos that will appear on your website, will be a worthwhile investment.

The bottom line is home staging isn’t just for the classic “home going to market” scenario. You can make money from the services of a home stager no matter what role you play in the real estate market!

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Home > Home-Based-Business > Debra Gould > A Home Stager Can Get Tenants Fighting Over Your Rental
Article Tags: apartment building, apartment buildings, bachelor apartment, bedroom semi, current state, four months, gurus, home sellers, income stream, investment properties, mortgage costs, passive income, professional home stager, prospective tenant, prospective tenants, real estate agents, staging, unit apartment, vacant room, vacation properties

About the Author: Debra Gould
RSS for Debra's articles - Visit Debra's website

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students in over 20 countries to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com.

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More from Debra Gould
Pretty For The Sake Of Pretty May Be Fine In Home Staging But Not In Web Design
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Why Home Staging is a Perfect HomeBased Business
Is Pursuing Your Dream Worth Taking Some Risks
Recession Proof Your Interior Design or Decorating Business


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ZipCar costs ZipCar costs - Kevin, They've got a really good selection of cars from Toyota matrix's to mini's to 4x4's to BMW's. they have a daily limit of 150km and then it's about $0.15/km. You can also rent for the full day for $76 +taxes. That's really helpful on the weekends as most Rental companies require a 2 day rental.
Re: Trade Shows - Are They Worth It? Re: Trade Shows - Are They Worth It? - HI, I have used trade shows (not participated) to collect potential clients. For example, the Home & Garden Industry is extremely behind the time in regards to their websites. I attended an Home & Garden Expo in Denver and collected all the companies contact information. I plan on cold calling & mailing information to each business. It also gave me time to research the industry more, talk directly to the owners in many cases, and learn more about what they need. Jeff
Website value via Cap-Rate Website value via Cap-Rate - Evan, no I haven't seen it used for websites as it struck me as a way of determining value when I look at Rental properties. I'm sure if you look at the basics of the formula you can figure the numbers you'll need to extract from your Web metrics. I know in the rental market you want to look for a property that has a Cap rate of 10%. In the Toronto market you'll be lucky to get 7%. It's a quick way for an investor to determine if a property is a good buy at first glance and then go deep into the numbers reported. short answer: no I haven't seen it being used to determine website value.
Try wikipedia.com for more information Try wikipedia.com for more information - That depends what type of business you are involved in. Maybe if you share that, we can help you a little better. I work mostly in the Work at Home industry so my advice would only be along those lines.
Franchises in Texas... Franchises in Texas... - I wonder if any Home Depots are going to open in Houston and environs to take care of rebuilding the city and suburbs? At the very least, it will probably be a boon for construction and home repair workers.... and scammers too, of course.


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