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Australian Home Stager Increases Property Value by $30,000

Guest post by: Debra Gould

Article Overview: The Staging Diva, shares a home staging success story from Staging Diva Graduate, Colette Smith.

Free Download - Staging Diva Graduate Demonstrates Importance of Sticking to It By Debra Gould
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Australian Home Stager Increases Property Value by $30,000

Colette Smith has always had an entrepreneurial spirit. This former owner and operator of a picture framing and gallery shop is now using her business acumen and talent for decorating to help homeowners in the Perth Metropolitan area of Australia sell their homes fast.

Colette is a Staging Diva® Graduate and the owner of Perth home staging business, Staged with Finesse. Her company recently helped a real estate investor increase the value of a property by $30,000.

This real estate investor was preparing to sell her unit in a 200 unit complex. The 2-bedroom unit was in a great location with river views but because it had been a long-standing rental, it needed to be updated before going to market.

Colette determined that the home’s target market was a professional couple or a small family and the home staging was done with that demographic in mind.

First, though, maintenance issues were attended to with non-working exhaust fans being replaced, new carpets installed and old cupboards removed. Walls were then painted in soft shades of grey and doors and trim were done in dark charcoal to give the unit a smart, crisp and modern look.

The unit was staged with rental furniture, lamps, art, draperies and accessories all expertly chosen by Colette.

Colette’s client was a real estate agent in addition to being an investor and quickly determined that the asking price would have to go up after the transformation. There were two other units in the building for sale at the same time – one for $250,000 and another for $265,000.

The unit “Staged with Finesse” went on the market for $295,000 and sold to the first person to view it. Clear proof that home staging works!

Colette recently wrote to say, “Training with Debra Gould gave me the confidence to take what I knew I had and put it into practice. What I did for free before I now do for money and love what I am doing. The gleaming smiles of satisfaction on clients’ faces when they view the transformation is more important than the financial rewards at the end of the day. What a difference a day makes!”

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Home > Home-Based-Business > Debra Gould > Australian Home Stager Increases Property Value by $30000
Article Tags: area of australia, bedroom unit, business acumen, clear proof, colette, cupboards, dark charcoal, draperies, entrepreneurial spirit, exhaust fans, furniture lamps, home staging business, maintenance issues, perth metropolitan area, professional couple, real estate investor, rental furniture, shades of grey, soft shades, target market

About the Author: Debra Gould
RSS for Debra's articles - Visit Debra's website

Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students in over 20 countries to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com.

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More from Debra Gould
Home Staging Projects May Always Make You Nervous
Denver Home Stager Makes a Believer Out of a Skeptical Real Estate Investor
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Home Stagers Help Sellers Preserve Their Homes Equity
What to Do When Youre Asked to Stage a Filthy House


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