Desperate Home Sellers Turn to Home Staging for a Competitive Edge
Desperate Home Sellers Turn to Home Staging for a Competitive Edge
Most importantly, the home must stand out from the crowd and be a welcoming island in the sea of homes for sale. Without a doubt, having a home professionally staged is the single best way to outshine the competition. Home Staging (House Staging, Real Estate Staging) is the art of decorating a home to sell quickly and for top dollar.
People shop with logic and buy on emotion. If prospective buyers don't fall in love within minutes of walking into a house and have that same emotional connection all the way through, they'll be off to the next appointment. This is especially true in a buyer's market when they feel no pressure to make an immediate offer.
New home builders offer model homes for viewing, because they know how important it is to help potential buyers imagine themselves living in the house. Staging allows individual homeowners to employ that same proven concept.
There are several points you should keep in mind when hiring a Home Stager, including the home stager's knowledge of real estate and the local market in particular. Most importantly, however, you should be aware that the Home Staging industry is unregulated. There are no official home staging credentials, so you should not assume any Home Stager is an expert simply because he or she is "accredited" or "certified". It is always important to ask questions of anyone you are considering hiring.
In the current real estate climate with so much inventory and competition, achieving the best possible sales result has become even more difficult, and many sellers are simply hoping that their home sells at any price or that they can avoid the significant price cuts recommended by their agents.
But in order to sell, a home must be marketed wisely. Statistics show that staging homes results in faster sales and higher prices than homes that are put on the market "as is". A small investment in staging can make a significant difference in the outcome of a sale.
Desperate Home Sellers Turn to Home Staging for a Competitive Edge - To learn more about this author, visit Staging Diva's Website.
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The housing bubble has popped. Never before have home prices fallen so broadly on a national level. There are more homes for sale and fewer buyers which means less money in the average seller's pocket. How can homeowners desperate to sell their home increase their chance of a quick and profitable sale in the current real estate market?
Most importantly, the home must stand out from the crowd and be a welcoming island in the sea of homes for sale. Without a doubt, having a home professionally staged is the single best way to outshine the competition. Home Staging (House Staging, Real Estate Staging) is the art of decorating a home to sell quickly and for top dollar.
People shop with logic and buy on emotion. If prospective buyers don't fall in love within minutes of walking into a house and have that same emotional connection all the way through, they'll be off to the next appointment. This is especially true in a buyer's market when they feel no pressure to make an immediate offer.
New home builders offer model homes for viewing, because they know how important it is to help potential buyers imagine themselves living in the house. Staging allows individual homeowners to employ that same proven concept.
There are several points you should keep in mind when hiring a Home Stager, including the home stager's knowledge of real estate and the local market in particular. Most importantly, however, you should be aware that the Home Staging industry is unregulated. There are no official home staging credentials, so you should not assume any Home Stager is an expert simply because he or she is "accredited" or "certified". It is always important to ask questions of anyone you are considering hiring.
In the current real estate climate with so much inventory and competition, achieving the best possible sales result has become even more difficult, and many sellers are simply hoping that their home sells at any price or that they can avoid the significant price cuts recommended by their agents.
But in order to sell, a home must be marketed wisely. Statistics show that staging homes results in faster sales and higher prices than homes that are put on the market "as is". A small investment in staging can make a significant difference in the outcome of a sale.
Desperate Home Sellers Turn to Home Staging for a Competitive Edge - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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