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Despite What You See on TV Home Staging is Not Physical Work

Despite What You See on TV Home Staging is Not Physical Work

Have you ever noticed how well-dressed the families are when “surprised” by Ty and the rest of the Extreme Makeover crew? What about the fact that everyone is always home the moment the bus pulls up and available on a moment’s notice to go on a one-week vacation?

I hate to spoil the magic, but these houses are being worked on for months before the cameras start rolling. It’s completely unrealistic to believe that an entire house can be demolished, rebuilt, painted and furnished in a week, but it makes for great television!

Like any form of “reality TV”, most decorating shows on HGTV, including those focusing on home staging, are pretty unrealistic. They’re more about “entertainment” then they are about “reality.”

While they might show a home stager going through and cleaning the house, painting the walls, buying the accessories and replacing the hardware and lighting fixtures, that rarely happens in the real world. Plus, few of us arrive with a complete crew including a seamstress to make custom window treatments and cushions on the spot, a carpenter to whip up a wall unit the same morning, or our own electrician!

Think about it. If these shows featured a solo home stager walking through a house telling someone what had to be done and then showing the final product it would be pretty boring to watch.

If you’re using those shows as a guideline for what you might have to do when you’re staging homes, don’t be too quick to assume you’re going to have to do everything yourself or that becoming a home stager means you’ll be physically exerting yourself every day.

If you arrange your business the smart way, you’ll be sourcing other people to do the heavy lifting for you and you can still make money from their services. You don’t have to lift a finger to do anything you don’t want to.

Think of your role as a home stager as being more of a creative director of the entire re-design project.

You have the vision and figure out what needs to happen to make it come to fruition. Put away those cleaning supplies, paint brushes and strategies for lugging heavy furniture around!

You can source the cleaners to give you a fresh canvas to start with, you choose the paint colors and recommend a painter to apply the color to the walls. If you feel the counter tops need to be replaced, you should have a contractor you can recommend to get the job done.

Home stagers come in all shapes, sizes and ages. The eldest graduate of the Staging Diva program is Jean Smith in Florida who is 76 years old. She’s having the time of her life but I can assure you she’s not moving furniture or cleaning floors, and neither do I. I’m 5’1” and a lot of the furniture that needs to be moved is bigger than I am, yet I’ve staged hundreds of homes.

Go ahead and keep watching those HGTV shows, they’re great entertainment and you might pick up design ideas. They’ll help inspire and motivate you in your career as a home stager, but don’t believe everything you see. If you’ve been holding off on starting your career as home stager because you think it will be too physical reconsider that faulty assumption!

Through the Staging Diva Home Staging Business Training Program, Debra Gould teaches you how to build alliances with other service providers so you can focus on the creative work without the heavy lifting, yet still be ready to offer all the services your clients need at a handsome profit.





Despite What You See on TV Home Staging is Not Physical Work - To learn more about this author, visit Staging Diva's Website.

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Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

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Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website


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Staging Diva
(Visit Staging's Website) Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Port folio Guide. For more information about Debra Gould visit s tagingdiva.com.

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