Afraid you don't have enough flair for decorating to stage homes? This could be because of those decorating shows and magazines which feature photos of rooms adorned with strategically placed fruit and seashells. Don't let something like this stop you from pursuing a career in home staging. While photos of rooms decorated like that might sell magazines, those tactics will not help sell a property. In fact, I like to call these decorative touches "silly staging tricks" and here's why.
The purpose of home staging is to show a home in a way that people will imagine themselves living there. The ultimate goal is for a potential buyer to walk through the home and have the impression that they're home already. That's the end result of a home staging job done well. Buyers are smart enough to know that those obvious touches were done by a home stager to increase the value of the property. Not sure what kind of "touches" I mean?
Here are some of my favorites from my personal experience or as relayed to me by some of the graduates of the Staging Diva Home Staging Training Program.
Simply creepy! Imagine walking into a home you're excited about viewing to be welcomed by "virtual tour" music which has been wired throughout. Nobody would ever live like that and it would probably make the buyer laugh or make the home feel creepy more than anything else. Another creepy and silly staging trick is replacing the real family members' photos with pictures of more attractive people. How do you explain that to your clients?
Can you believe some stagers even frame photos of celebrities to place throughout a home? Is that to make buyers think the homeowner is friends with Oprah and George Clooney?
Another good one is when a home stager uses those frames which hold multiple photos, without removing the manufacturer's filler pictures. I advise removing all family photos from the home (attractive or not!) to prevent the homebuyer from feeling like they're invading the owners' privacy.
There goes my appetite! The kitchen and dining area seem to be popular sites for silly staging tactics. Nothing screams "staged home" like a formally set dining room table, especially when the charger plates are filled with dried lentils.
What would you think if you found baking accessories strategically scattered around the kitchen island beside a tray of dusty, painted plaster cookies?
Think uncluttered. There is no need for these details and they only distract buyers from viewing the individual rooms as their own home. A fruit bowl on the counter or a vase of flowers on the dining room table is how most people live. Less really is more.
The obviously staged bedroom. How many times must we be forced to see a throw "casually" draped diagonally over the foot of a bed with a tray sitting on top holding a couple of wine glasses or a teapot with cups? This might be okay for a hotel honeymoon suite, but normal people don't live that way. Speaking of diagonals, I can't understand why people place a bed diagonally in a space - I have never seen a case where it worked. It usually just makes the room look weird and crowded.
Worse than a bed on a diagonal, though, is an imaginary bed. Some home stagers will put a rug in a room with throw pillows and some books to represent a bed.
When it comes to the ever important master bedroom, if the buyer can't walk in and see how their bed will fit or how they can live in there with all their other furniture, they're going to decide that the room doesn't work for them. Make sure there's an actual bed with usable night tables on each side and some nice bedding.
There should be one long dresser (usually with a mirror on top) and one "high boy" dresser or tall chest of drawers. To fit all that in, you may need to use a double bed rather than a queen or king. And be careful with sleigh beds or tall canopies, they shrink a bedroom faster than any other piece of furniture and should only be used in an unusually large bedroom.
The frou-frou bathroom. Although it's the smallest room in the house, the bathroom is such an important space. That's why I really don't understand the great lengths some home stagers go to with their silly staging tricks in there.
Does anyone live with tassels draped over their hand towels in real life? When you put away your bath towels, do you stack them on the bathroom counter, wrapped with a bow and topped with a star fish? Does anyone set champagne flutes out on the edge of the bathtub. I confess I made that mistake myself when I staged my first client's home. It sold anyway, but in retrospect I think that detail looked silly.
One of the craziest staging tricks I've heard of in the bathroom is filling the bathtub with blue-tinted water - especially in the winter for a house in a cold climate! But one of the tackiest things I have seen in a bathroom was a large ribbon tied around the toilet seat lid.
When you're finished staging a home, you should have created a warm, welcoming environment that a home buyer can't tell was staged. This means you need a good sense of color and where to put furniture. The property should be de-cluttered, and de-personalized, but not to the point of looking cold, and there should be a logical use for each room.
A homeowner is not going to fall in love with a home that has lentils on charger plates or a bow on the toilet seat. These things are silly, contrived and a waste of your time.
Enough with the silly staging tricks!
Don't Insult Homebuyers' Intelligence with Silly Staging Tricks - To learn more about this author, visit Debra Gould's Website.
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Debra Gould
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. To date, Gould has trained over 1000 Staging Diva Graduates worldwide to start their own businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit http://www.stagingdiva.com. - Visit Debra Gould's Website |
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Vwodek Wojczynski
Business Coach and Consultant Vwodek Wojczynski (pronounced Voy-chin-ski) brings fun, awareness, accountability and fresh perspectives based on his diverse experiences in life and business.
Born in Poland and educated in Greece and Canada, he is trilingual with 8 years experience in business development with clients in Canada, USA, Switzerland and Poland.
His approach is systematic and process-driven. He fuses the know-how of proven business methods with his commitment that entrepreneurs experience satisfaction and joy based on their values, motivations and strengths. He believes that businesses succeed based on their ability to generate value by providing what’s needed and wanted.
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His current research focus is the development of intelligent business systems and the application of emerging artificial intelligence technologies in business.
He is also an avid traveler, spoken word performer and visual artist. He resides in Toronto, Canada. - Visit Vwodek Wojczynski's Website |
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Debra Gould
(Visit Debra's Website)
Debra Gould, aka The Staging Diva®, is
President of Six Elements Inc., an
internationally recognized home staging
company. Inspired by many requests from
aspiring home stagers wanting to start
similar businesses, Gould created the
Staging Diva Home Staging Business
Training Program. To date, Gould has
trained over 1000 Staging Diva Graduates
worldwide to start their own businesses.
Buying decorating and selling six of her
own homes in four years lead to an
interest in real estate staging which she
turned into a career with the launch of
sixelements.com in 2002. Since then she
has staged hundreds of homes in addition
to teaching home staging training.
Gould is the author of several home
staging resources including a series of
popular ebooks made up of a Design Guide, Color Guide and Portfolio
Guide. For more information about
Debra Gould visit
http://www.stagingdiva.com.
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