After staging tens of millions of dollars worth of real estate and teaching over 800 others around the world how to start a home staging business, I have created the following list of skills and talents I feel a professional home stager should have. I developed this list by observing my students who were the most successful in building their own real estate staging business.
1. A talent for decorating and working with color. You should be a creative individual, have a sense of space and be visual. I am not, however, saying you need to be a trained Interior Designer to be a Home Stager. If you have a talent for it, it comes naturally and no amount of training can substitute for raw talent.
2. An interest in real estate. You have to love looking at homes. One of the homework assignments I give in my training program is to go and visit open houses and pretend the home belongs to your client. In your head, walk through the house and think about what you would do in each room. It's an excellent way to see if you have an innate sense for this line of work.
3. Organizational Skills. You need to be very organized and be able to pay attention to detail because it is the details in the house that make a difference in a home staging project. Often times clients are emotionally attached to the house and all its possessions, and they cannot look at it with the same objective eye that a professional can.
When visiting clients' homes, you are going to walk into some of the most chaotic environments. You will be surprised at how many people live, no matter whether they are rich or poor or the price of their house. You have to be somebody who innately likes to create order out of chaos.
4. Work well under pressure. You must be able to work under very tight timelines. Few people call me 6 months before they are going to sell the house. Most call me one to two weeks before they are listing their home, or when it is already on the market. That doesn't leave much time to complete the transformation.
5. Work well with others. You need to be comfortable dealing with different types of people and with people who are often under stress, because selling a home can be very stressful. Many times, I deal with couples who are divorcing or somebody has died or somebody is getting transferred.
Part of what makes a good Home Stager is being able to walk in to any situation and calm the person down. You are bringing proven experience to the table to help the homeowners expedite the selling process. It is a valuable service to be able to help someone through this stressful situation and break it down for them into manageable chunks.
Often we take for granted the things that we naturally do well and assume that everyone else knows how to do these things too. But that's not the case, otherwise there wouldn't be millions of ugly homes on the market. Not everyone has a natural talent for decorating.
But building a business around our innate skills dramatically increases our chance of success and enjoyment in what we do. If you feel like you have some or all of the above-mentioned traits, use your natural talents to seize the opportunity to make a living and a life doing what you love.
Five MustHave Skills to Be Successful Home Stager - To learn more about this author, visit Debra Gould's Website.
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Debra Gould
(Visit Debra's Website)
Internationally recognized home staging
expert Debra Gould is president of Six
Elements and creator of The Staging Diva
Home Staging Business Training Program at
www.sta
gingdiva.com with 800+ Graduates
worldwide. Debra is the author of two home
staging guides and offers a Directory of
Home Stagers to help homeowners and real
estate agents locate home stagers who will
decorate homes to sell quickly and for top
dollar. To learn more visit stagingdivadirectoryofhomestage
rs.com
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