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Home Stagers Help Sellers Preserve Their Homes’ Equity

Home Stagers Help Sellers Preserve Their Homes’ Equity

Home staging continues to grow in popularity as real estate prices continue to decline. We’re seeing low prices because of the basic economic law of supply and demand. In most parts of North America there are lots of houses for sale which makes properties less valuable – buyers have a great selection.

In a buyer’s market like this, home staging is a sought after service because of the many sellers trying to get their home to stand apart from competing properties in their price range.

Another big reason for the popularity of home staging in this economy is that home sellers fear they’ll lose their home’s equity when they sell. These savvy homeowners are willing to do what it takes to boost the prices they get for their homes. This includes investing in home staging services.

A professional home stager is a light at the end of the tunnel for a desperate homeowner being told constantly by their real estate agent that they need to lower their asking price to attract more buyers.

If a home doesn’t show well, often these price reductions don’t have the desired effect anyway. The house continues to sit inactive on the market, while the anxious seller copes with the lack of interest in his listing and contemplates how much money he’ll lose when the house finally does sell.

An investment in home staging services always costs less than another price reduction, which is money right out of the seller’s pocket. If you are a real estate agent or a home stager, you should emphasize this selling point in your sales presentations with home sellers.





Home Stagers Help Sellers Preserve Their Homes Equity - To learn more about this author, visit Staging Diva's Website.

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Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Staging Diva
(Visit Staging's Website) Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Port folio Guide. For more information about Debra Gould visit s tagingdiva.com.

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