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Home Stagers Should Not Fear Luxury Homes

Guest post by: Debra Gould

Article Overview: Home staging expert, Staging Diva, explains why stagers shouldn’t be intimidated by luxury homes.

Home Stagers Should Not Fear Luxury Homes

Home stagers, especially those who haven’t been in the home staging business for long, often have fears of being asked to stage a luxury home. If they don’t live in one themselves and they didn’t grow up in a wealthy family, it’s natural to worry that they won’t know the right things to do.

My very first home staging project was in one of the most expensive areas of the city. When I heard the neighborhood it was in and the fact that they would also need furniture to supplement what they had, I was instantly terrified.

I have only ever lived in modest homes, didn’t grow up with wealth, and wouldn’t know a Louise XVI from a Queen Anne desk, chair etc.

So I walked into my first staging appointment thinking “they’ll spot me for an impostor any minute and throw me out.”

That might have been what I was thinking, but I certainly didn’t let it show. I rehearsed several things I might say to the client in the car on the way there. For example, how I’d describe my process for staging their home, how rental furniture worked, etc. All the kinds of things I now teach my students only back then there was no one to teach me so I learned it the hard way!

Imagine my surprise when I got inside the million dollar plus home and found things liked flipped over plastic milk crates for end tables in the master bedroom. Remember this was an “executive home” in one of the most expensive neighborhoods.

With the experience that comes with visiting thousands of homes in many different cities and having personally staged hundreds of them in the last 7 years as a home stager, I’ve come to realize: almost no one lives the way you see in Architectural Digest, rich people don’t necessarily have any taste at all, most people have no clue about where to put the furniture, what color goes with what, or how to hang art, many people live in big near-empty homes (the address and outside appearance are all about impressing others and not always a true reflection of how they live inside the house) and your biggest market as a home stager won’t be the very rich anyways, it will mostly be middle and upper middle class families.

So don’t let the address, or what a home looks like from the outside, intimidate you and scare you into thinking you won’t know how to handle the staging project!

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Article Tags: home stagers, home staging, luxury homes



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