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Home Staging Turns Stale Real Estate Listing Into Hot Property After Two Long Years
Written by: Debra GouldArticle Overview: For proof that home staging works consider this Texas home that was on and off the market with no interest for two long years and got two offers within days of being decorated to sell, says The Staging Diva®.
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Free Download - Staging Diva Graduate Demonstrates Importance of Sticking to It By Debra Gould |
Home Staging Turns Stale Real Estate Listing Into Hot Property After Two Long Years
In this slow real estate market, how long would you let your home sit on the market with no offers before looking for a solution? Would you accept your real estate agent's advice and cut your listing price dramatically to generate interest? What if giving up all your equity by selling at a rock bottom price still wasn't enough to generate a sale?
After completing her home staging business training, Staging Diva Graduate Kathy Vernon of Texas-based Staged by Dream Weavers staged a house that had been on and off the market for two years and was attracting no interest.
Like many home sellers who haven’t decorated their homes to sell quickly, the owner of this home was enduring a significant inconvenience by not being able to sell his house. In this case, commuting to and from work required 3 hours in the car every day.
The first couple to see the home after it was decorated to sell ended up making an offer and there was a back up buyer in place in case the first offer didn’t go through. The homeowners were thrilled and relieved that their lives could go on without being stuck with their non-selling house. “As a new home stager, it was wonderful to see that I could use my natural talent to change a family’s life,” said Kathy Vernon.
A professionally staged home speaks to buyers on an emotional level and allows them to picture their lives there. The house Kathy staged hadn’t pick up and moved to a different “hotter” location, and there were no renovations done. If that same home had been staged two years prior it probably would have sold just as quickly (but for a whole lot more) because home staging works.
With results like this, you have to question why a home seller would not invest in home staging to get a quick sale for the best price possible.
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About the Author: Debra Gould RSS for Debra's articles - Visit Debra's website Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students in over 20 countries to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. Click here to visit Debra's website Dont Let Fear Get in the Way of Marketing Your Home Staging Business Interior Design or Home Staging Which Career Is Right for You Staging Diva Graduate Shows How One Room May Make all the Difference Why Waste Another Day Wondering if Home Staging is Right for You Home staging marketing tactics that will put you out of business Pt 2 |
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