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How to Tell if Home Staging Will Work in Your Small Town – Part 1
Written by: Debra GouldArticle Overview: Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.
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How to Tell if Home Staging Will Work in Your Small Town – Part 1
To figure out whether or not your small town will support your home staging business, you have some homework to do.
Some rural areas are great for home stagers and others, not so much. Whether or not it will work is dependent on many things, so it is wise for you to do your research before you learn home staging and start your business.
Here are three things you can look into to decide if a home staging business will work in your small town:
1. How close is the largest city? The first thing you should do is decide how far you’re willing to travel for a home staging job. If you’re a one hour drive to the nearest city, are you comfortable driving that far a couple of times a week to do home staging projects? If so, you can market to home owners in that city as well as your own smaller town, and neighboring ones, to supplement your income.
2. How many homes sell in a year? Contact your local real estate board and find out how many homes sold in the past year in your geographic area. Realize that only a small percentage of that number of sellers would be likely to hire you as a home stager. That will give you an idea of how much potential business you would be looking at and whether or not you can earn enough to support your financial goals. It’s important to note that since home staging pays so well, you might earn enough with as few as 50 to 70 clients doing mostly consultations and few full staging projects.
3. How many homes are listed in a year? While you’re speaking with your contact at the real estate board find out how many homes are listed per year, on average. The number will be different from the number of sales because not all homes that go on the market stay there until they sell. If there are quite a few more homes listed than sold, you can use the percentage for the difference in your marketing materials. Presumably, if some of those homes that went off the market had been staged they would have sold quickly.
In part two of this article, you’ll learn two more questions you should ask to help determine if home staging will work in your rural area.
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About the Author: Debra Gould RSS for Debra's articles - Visit Debra's website Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained 4000+ students in over 20 countries to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular home staging guides made up of a Design Guide, Color Guide, Portfolio Guide and Twitter Guide. For more information about Debra Gould visit stagingdiva.com. Click here to visit Debra's website Home Stagers Realize Your Own Power in Real Estate Has Your Vacation Made It Harder To Go Back To A Job That You Hate What if a Home You Stage Fails to Sell Part Time Home Staging Business While the Kids Are At School Interior Design or Home Staging Which Career Is Right for You |
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