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How to approach owners of FSBO properties about home staging
| Guest post by: Debra Gould |
Article Overview: The Staging Diva, Debra Gould, gives home stagers ideas for how to market their home staging services to For Sale By Owner sellers.
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Free Download - Staging Diva Graduate Demonstrates Importance of Sticking to It By Debra Gould |
How to approach owners of FSBO properties about home staging
You may be wondering how to attract the owners of FSBO properties to your home staging business with them being so common in the marketplace today.
This is a great idea but remember that these FSBO or "For Sale by Owner" properties are being sold privately so the owner doesn't have to pay an agent any commission. While it's possible the owner simply doesn't want to pay anyone for anything, it could also be that they aren't spending money on a real estate agent so they have more to invest in getting their house to show better.
Before approaching these homeowners about home staging services, Staging Diva, Debra Gould suggests that you do an Internet search on "FSBO yourcityname." That will show you some of the FSBO companies operating in your area and from there you can check photos of your local FSBOs to see which most need the help of a home stager.
Gould, founder of the Staging Diva Home Staging Business Training Program, states, "I would then directly approach these owners explaining what home staging is and what it can do. Be mindful however, that many FSBO properties have specifically requested not to be contacted by sales people and you have to respect that."
Gould advises home stagers to compile a collection of before and after photos of their own work before meeting with the property owner to show what a difference staging can make. She says, "Explain to them that 70% of prospective homebuyers in the US and 90% in Canada shop on the Internet before ever scheduling a viewing. These buyers are reading listing information, poring over photos and deciding which homes to see with or without their agent, regardless of whether it's a FSBO or not."
When you help the homeowner understand that with people shopping online before they ever decide to schedule a showing, the way their house is presented on the Internet is absolutely critical. Good photos are essential when listing a house on the Internet."Explain that you can help make their photos much more enticing by how you would decorate their house to sell. In conjunction with that, you could offer to give them better quality after photos for their website, and that could be part of a package you charge them for," says Gould.
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About the Author: Debra Gould RSS for Debra's articles - Visit Debra's website Click here to visit Debra's website   Parttime home stagers just as likely to succeed What if a Home You Stage Fails to Sell Stage Yourself to Sell Image is Everything Do You Think Like an Entrepreneur Overcoming the Classic Home Staging Catch 22 Clients or References which comes first |
Related Forum Posts
Re: Best incentive to offer employees
- I agree with the lifestyles approach but also like the Westjet approach of the employees are also owners of the company.
Re: Hi All,
- Welcome Aaron!!
what type of Real Estate investing do you specialize in?
in Toronto I am involved in purchasing properties at wholesale prices prior to the owners going into Foreclosure.
Internet Marketing
- That is an unusual approach if you're trying to promote your business or your site. I've run into promoters and business owners who are deceptive online and in the real world. However, NOT everyone is like that. I work very hard to be honest in all my promotion and in my writing.
I cannot figure out what you're actually trying to accomplish with this piece, but it sounds like a sweeping condemnation of all promoters and people who promote online. Sounds like a strange approach for a person who has a "marketing" website.
Shri
Re: How Much Money Do You Make Online?
- [quote="WebBizIdeas.com":eg1z7t09]I think readers of this forum need more examples. Every forum/blog have people like you & me that give advice, but real world examples go farther.
[/quote:eg1z7t09]
Many website owners keep their properties, niches and specific successes close to their chest for a very good reason - people copy, reverse engineer, sabotage etc. Unfortunately being helpful can end up causing more problems.
'Critical Success Factors' (CSFs) in Property Management
- Good morning, folks ....
I am once again turning to the forum for help. I have a client who owns a small number of relatively small commercial buildings. This client has a team managing his properties. He would like take on more business, i.e. manage more properties beyond those of his own.
My question is: In considering such a propostion, what are the CSFs of which he must be aware? I intend to use these as the basis of an interview template to assist to expose hidden property management market needs or as a minimum, unfulfilled needs, in the small commercial property market.
You help, as always, will be much appreciated.
Best regards,
Terry
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