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Pretty For The Sake Of Pretty May Be Fine In Home Staging But Not In Web Design
| Guest post by: Debra Gould |
Article Overview: Home staging expert Staging Diva discusses why flash websites, though pretty to look at, do nothing to help your website rank higher in the search engines.
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Free Download - Staging Diva Graduate Demonstrates Importance of Sticking to It By Debra Gould |
Pretty For The Sake Of Pretty May Be Fine In Home Staging But Not In Web Design
If you’ve ever visited a website with a video or elaborate animation streaming in the banner at the top, that’s known as “flash.” While a flash website can be gorgeous to look at (or sometimes not), having a site heavy in flash is useless if you want to get visitors from the search engines.
To understand why, you need a basic understanding of how websites are ranked for placement in search results.
Imagine Google sending out thousands of ’spiders’ to search every web page on the Internet for a phrase you enter in your search bar. Let’s use the phrase ‘home stager‘as an example.
When you search for ‘home stager’, Google sends out its spiders to find out which websites are most relevant to that phrase and those are the sites sent to the top of the list of search results. Nobody knows the exact algorithm Google uses to rank sites (and it changes often to help ensure a level playing field for all of us), but we do know for sure those spiders are first scouring content towards the top of web pages to find content matching the search phrase. They may or may not look a bit further into your content to see how relevant your site is to the phrase ‘home stager.”After all, there are over 4.6 million listings for this phrase and Google will give them to you in a ranked order in just 0.30 seconds!
To create flash animation, there is a lot of code involved. So much that those spiders searching for home staging might not bother looking past all of it to find out whether your site is relevant to home staging or not.
Pretty for the sake of being pretty is fine for interiors – not for your home staging website if you want to be found online!
Keep in mind that your web designer is probably not an SEO expert so don’t leave it up to them to tell you what will or won’t be good for getting traffic to your site unless they are a trusted expert in this area. Unfortunately a lot of web designers just like playing with flash and if they don’t know anything about SEO, they may actually think they’re doing you a favor by giving you a fancier site.
When you get a listing on Debra Gould’s Staging Diva Directory, you’ll be getting an optimized web presence which provides you with an important inbound link if you already have a website – even one that has flash. And those incoming links – links to your website from other, reputable sites – are another thing those spiders are looking for to determine whether your site is relevant, by the way!
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About the Author: Debra Gould RSS for Debra's articles - Visit Debra's website Click here to visit Debra's website   Despite Negative Headlines People Are Still Buying Houses Staging Diva Home Staging Tips for the Basement Why Waste Another Day Wondering if Home Staging is Right for You Interior Design or Home Staging Which Career Is Right for You Home Staging Services Dont All Have To Be Done By The Stager |
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Re: Highly Informative Free SEO Tools
- Looks very interesting tools.Pretty open and great for SEO learners.
Thank you for sharing it.
Re: Focus groups
- Go to meetup.com. Find some of the larger meetup groups that match your target audience the closest.
Ask if you can sponsor an event, where you give away free products and ask for feedback. $50 slipped to the meetup organizer should get them to agree.
Pretty cheap way of getting a focus group.
Pretty vs Effective
- I know of a new networking sites for authors that is going to be something great. I was in a planning meeting last night and I'm one of the initial members of the site. We were brainstorming what features we like on each site and what we thought was beneficial and what was fluff. I look forward to seeing the changes that are coming in the near future. At the moment I don't like the appearance, but we're getting the basics and the bells and whistles right - then the pretty stuff will be added.
Functionality, effectiveness and search features are the most important elements to me. "Pretty" is definitely secondary.
Shri
Re: Autoresponder v Blog Feed Subscriptions...
- They get updates by email only.
Your question prompted me to check out the Feedburner email subscription page and I noticed down the bottom that you CAN view the email addresses of your subscribers.
Feedburner.google.com => Publicize ==> email Subscriptions: scroll down to the bottom and click "View Subscriber Details".
You can also modify the first email notification that goes out, include a link to a logo for branding purposes and set the time of day you want the updates to go out.
Pretty neat!
DH
Why So Much Time?
- Hi Evan.
I'd challenge you about how long a webinar takes to prepare.
There are some simple models out there that would suggest that the time you need is a lot less than you might think. Remember, you are not writing it all down and just reading it out.
2 minutes settling everyone in
5 minutes outlining the call and the ground rules of listeners (if it's interactive)
10 key points of 3 minutes
10 minutes of Q&A
5 minutes of a sales pitch
5 minutes of a review of the call
3 minutes of goodbye
If you are able to manage it so that the call is even more ointeractive (Q&A with others on the call chipping in with their ideas and you act as a facilitator), you workload is even less.
The only time you need to prepare is the 10 key points and the marketing/e-mails.
Pretty straight-forward!
Regards
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