Short Marketing Plan Helps Entrepreneurs Take Action
Short Marketing Plan Helps Entrepreneurs Take Action
You don’t need a multi-page marketing plan to succeed as an entrepreneur. If you’re the person responsible for marketing your business (which you should be since it's the most important key to your long term survival) you don't need the same kind of full-blown plan you would if you worked in a large corporation with layers of senior management executives needing to approve it.
Many marketers would cringe at the suggestion of a one page marketing plan and that's certainly not what’s produced by firms getting paid to write marketing plans for big corporations. But as a small business owner, you might discover that you’re more motivated when you’re working with a shorter plan.
I’ve been a business owner for more than 20 years and I've always found that the longer the plan I write for myself, the less likely I am to follow it. Part of why I've chosen to be an entrepreneur all these years is the creative energy and inspiration that comes from being able to act on my ideas without sitting around analyzing them to death, or waiting to get approval from others above me on the corporate ladder.
A concise one-page marketing plan can get you closer to reaching your goals than a fancy big report ever will. Writing large marketing plans can suck all the joy out of your ideas and sometimes the activity of planning becomes a way of procrastinating on taking action.
To develop your own one page marketing plan, I recommend you sit down with a huge sheet of paper and start by "mind mapping" and brainstorming various ideas.
Don’t sit at a computer to do this because doing it by hand on paper is usually more conducive to idea generation. After thinking and brainstorming, make a list of marketing goals and a list of specific steps you will take to reach those goals. I find the more specific I am, the better. I also keep it simple so that I will take action rather than feeling overwhelmed.
In your planning for 2009, don’t do what you've always done if you’re expecting better results than you’ve had before. And more importantly, don't just do what you see everyone else doing. Step outside the box and challenge yourself to break away from the pack because that’s where the real rewards are.
Short Marketing Plan Helps Entrepreneurs Take Action - To learn more about this author, visit Staging Diva's Website.
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It’s been said that "failing to plan is planning to fail," and while there is an element of truth to this statement, we often get carried away with planning until it paralyzes us from taking any action at all.
You don’t need a multi-page marketing plan to succeed as an entrepreneur. If you’re the person responsible for marketing your business (which you should be since it's the most important key to your long term survival) you don't need the same kind of full-blown plan you would if you worked in a large corporation with layers of senior management executives needing to approve it.
Many marketers would cringe at the suggestion of a one page marketing plan and that's certainly not what’s produced by firms getting paid to write marketing plans for big corporations. But as a small business owner, you might discover that you’re more motivated when you’re working with a shorter plan.
I’ve been a business owner for more than 20 years and I've always found that the longer the plan I write for myself, the less likely I am to follow it. Part of why I've chosen to be an entrepreneur all these years is the creative energy and inspiration that comes from being able to act on my ideas without sitting around analyzing them to death, or waiting to get approval from others above me on the corporate ladder.
A concise one-page marketing plan can get you closer to reaching your goals than a fancy big report ever will. Writing large marketing plans can suck all the joy out of your ideas and sometimes the activity of planning becomes a way of procrastinating on taking action.
To develop your own one page marketing plan, I recommend you sit down with a huge sheet of paper and start by "mind mapping" and brainstorming various ideas.
Don’t sit at a computer to do this because doing it by hand on paper is usually more conducive to idea generation. After thinking and brainstorming, make a list of marketing goals and a list of specific steps you will take to reach those goals. I find the more specific I am, the better. I also keep it simple so that I will take action rather than feeling overwhelmed.
In your planning for 2009, don’t do what you've always done if you’re expecting better results than you’ve had before. And more importantly, don't just do what you see everyone else doing. Step outside the box and challenge yourself to break away from the pack because that’s where the real rewards are.
Short Marketing Plan Helps Entrepreneurs Take Action - To learn more about this author, visit Staging Diva's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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