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Staging Diva Graduate Leah Fritz sets example for all stagers

Guest post by: Debra Gould

Article Overview: Leah Fritz is a shinning example of how perseverance in your home staging business eventually pays off.

Staging Diva Graduate Leah Fritz sets example for all stagers

About her business, established home stager Leah Fritz says, "Last year stunk, but quitting was not an option for me. Walking away from my ‘baby' would have probably sent me into depression. Everything worth having comes with hard work. That's why they call child birth ‘labor.'" While the economy was taking its toll onLeah Fritz's home stagingbusiness, she was working harder than ever, focusing heavily on her marketing despite the storm of uncertainty swirling around her.

Since she wasn't distracted by ringing phones, she invested time in the development of her marketing plan to make it ring again. Because she wasn't busy fielding emails she focused instead onbuilding relationships with past customers and potential clients. She used the time she had on her hands to try some different marketing tactics and she even tweaked her branding.

Staging Diva, Debra Gould says, "Besides all of those activities, Leah had herProfile Listing on theStaging Diva Directory of Home Stagers working for her. She didn't panic, like some stagers do, saying they weren't getting enough business to keep their listing active. Leah knows that's the wrong way to think about marketing, because she knew if nothing else, with her presence on the Directory of Home Stagers she was out there where potential clients would be looking for her. In fact, she recently renewed her listing for a fourth year!"

Leah eventually got so busy that she was having trouble keeping up with herself. But just because she was suddenly busy with staging homes, speaking engagements she was being paid for and redesign projects, she kept on marketing her business.

Debra Gould, founder of the Staging Diva Home Staging Business Training Program says, "Leah has also been busy developing her own home staging blog which she has recently launched to help grow her business even more. The word is out about her business, Perfect Place Home Staging."

Leah was recently contacted by a real estate investor who had his latest flip on the market for months without any offers. The house was small and buyers were having difficulty imagining themselves living in the 960 square foot space. Leah staged the space with appropriate scale rental furniture and accessories.

Less than 24 hours after the home was staged, the owners got a full price offer.

The real estate investor told Leah he would have many properties for her to sell because he would ""hate to see her working for the competition!"

Debra Gould says, "Leah has put everything she learned from the Staging Diva Program (especially Course 4 which focuses on marketing) into effect, ensuring that she's building her business no matter what the economy is doingand she has the confidence to sell her staging services for what they are worth."

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Article Tags: home stager, home staging, perseverance, staging diva



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