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Staging Diva’s Top Photography Tips for Home Stagers: Part 1

Staging Diva’s Top Photography Tips for Home Stagers: Part 1

The photos you put in your professional home staging portfolio are among the most important photos you will ever take. Your portfolio is used to show your prospective clients what a talented home stager you are, and whoever is looking at it is expecting dramatic transformations to justify investing in your home staging services.

Even great home stagers can detract from their portfolios (and in turn their own image) by simply not having the basic digital photography skills to make their photos fabulous. A good portfolio shot should demonstrate your home staging skills. A great photo will compel people to look at it because it says something. It should be well lit, straight, in focus, interesting and free of distracting details.

The following tips should improve the quality of your photos dramatically:

Think before you shoot. Get to know your camera. Take the time to set up some practice shots in your own home and experiment with shooting the same image from slightly different angles, with and without the flash, with the lights on and off, with and without a wide-angle lens, and even try standing on a chair or ladder to see how the shot will turn out. You can also try different resolutions settings. Before shooting your image, make detailed notes to remind you what you did. When you load the images on your computer and look at your notes you can compare what they look like on screen and when they’re printed. You’ll start to learn how your camera works and what can be accomplished by doing a couple of things differently.

Be mindful of these digital camera basics. We’re all in hurry these days, but when you’re shooting images for your portfolio, slow down a bit. Pay attention to how you’re holding your camera and be sure that you have it straight and you aren’t covering the lens or flash with your finger. Don’t move after focusing or while you’re shooting the image – move into position before you shoot and stay still. Avoid shooting towards a window because everything will come out too dark if you do.

If you can change the resolution setting, put it on the highest or next to highest setting and see what size the image will be. Usually an image size of 1 MB is sufficient quality for anything you’ll need in a portfolio. (You’ll use more memory at higher resolutions, so buy a larger memory card or even a second one so you won’t be stuck with insufficient memory when you’re on your shoot.) You will get a crisper more detailed image at higher resolutions, and you can always reduce the resolution later. If an image is shot at a low resolution originally, you can’t make it higher later. This is a problem if you want to make a printed image larger or if you need to supply images to the media.

In part two of this article series, you’ll learn about the importance of your attention to detail and capturing strong staging stories when taking photos for your home staging portfolio.

For help putting your portfolio together, the Staging Diva Ultimate Portfolio Guide can help you determine what to include in your portfolio and it has an entire chapter devoted to photography in staging.





Staging Divas Top Photography Tips for Home Stagers Part 1 - To learn more about this author, visit Staging Diva's Website.

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Staging Diva
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Staging Diva
(Visit Staging's Website) Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Port folio Guide. For more information about Debra Gould visit s tagingdiva.com.

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