Staging Diva’s Top Photography Tips for Home Stagers: Part 2
Staging Diva’s Top Photography Tips for Home Stagers: Part 2
In part one of this article series of photography tips for home stagers, it was recommended that you get to know your camera and experiment with setting up shots under different conditions. Some digital camera basics were also shared.
When you apply these remaining tips, the result will be better photos for your home staging portfolio:
Be obsessive in your attention to detail. As a stager, you're probably naturally focused on the details, but each shot that is going in your portfolio must be perfect. Don’t let any visual distractions clutter your image. Straighten art and lampshades and turn off the television. If you’ve staged a bathroom beautifully but the client won’t let you move their toothbrushes from the counter, remove them for your shot and then put them back. Or, if you recommend all shoes and coats be removed from the entry way, but the client won’t have it, get them out of the way before you take your picture and then replace them.
Clients don't always follow a stager's advice to remove their "tchotchkes". But when it's time for your after shots, take those "priceless collections” off of the kitchen counters or cupboards and the fireplace mantel before you shoot. In the bathroom, don’t take a picture of the open toilet and in the bedroom make sure dust ruffle meets, and runs parallel with, the floor. These unattended to small details will reflect poorly on your staging abilities so don’t overlook them.
Find a strong staging story. If you’re shooting before and after photos consider which ones will make the best staging story. Have you added some colorful accessories, a piece of art and a paint color that ties a room together beautifully? Be sure that’s demonstrated in your photos and use this type of shot in your marketing. You want to have a story for your captions. If you’ve de-cluttered a room but all that’s in it is a bed and a lamp for the after shot, this doesn’t belong in your portfolio. In a kitchen, if the only change is that you took the clutter off the counter tops and turned the lights on, this doesn't belong in a portfolio either because it doesn't sell your abilities. You want to dazzle people, so go for strong shots that will do this for you when you’re not there to explain what you did in each room! Remember too that a transformation that is dramatic in person may be less so in your photographs. So you really need to analyze your shots to ensure they're as strong as they should be.
The act of staging alone will improve the look of a home, and will provide decent before and after shots. But paying special attention to the tips above will help to ensure you’re putting your best foot forward with your portfolio.
For even more tips on developing a winning home staging portfolio, check out the Staging Diva Ultimate Portfolio Guide.
Staging Divas Top Photography Tips for Home Stagers Part 2 - To learn more about this author, visit Staging Diva's Website.
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For a home stager, one of the best ways to convince a homeowner to employ your services is through your home staging portfolio. When one of your prospects is looking at your portfolio, they have very high expectations and your photographs are going to be examined very closely.
In part one of this article series of photography tips for home stagers, it was recommended that you get to know your camera and experiment with setting up shots under different conditions. Some digital camera basics were also shared.
When you apply these remaining tips, the result will be better photos for your home staging portfolio:
Be obsessive in your attention to detail. As a stager, you're probably naturally focused on the details, but each shot that is going in your portfolio must be perfect. Don’t let any visual distractions clutter your image. Straighten art and lampshades and turn off the television. If you’ve staged a bathroom beautifully but the client won’t let you move their toothbrushes from the counter, remove them for your shot and then put them back. Or, if you recommend all shoes and coats be removed from the entry way, but the client won’t have it, get them out of the way before you take your picture and then replace them.
Clients don't always follow a stager's advice to remove their "tchotchkes". But when it's time for your after shots, take those "priceless collections” off of the kitchen counters or cupboards and the fireplace mantel before you shoot. In the bathroom, don’t take a picture of the open toilet and in the bedroom make sure dust ruffle meets, and runs parallel with, the floor. These unattended to small details will reflect poorly on your staging abilities so don’t overlook them.
Find a strong staging story. If you’re shooting before and after photos consider which ones will make the best staging story. Have you added some colorful accessories, a piece of art and a paint color that ties a room together beautifully? Be sure that’s demonstrated in your photos and use this type of shot in your marketing. You want to have a story for your captions. If you’ve de-cluttered a room but all that’s in it is a bed and a lamp for the after shot, this doesn’t belong in your portfolio. In a kitchen, if the only change is that you took the clutter off the counter tops and turned the lights on, this doesn't belong in a portfolio either because it doesn't sell your abilities. You want to dazzle people, so go for strong shots that will do this for you when you’re not there to explain what you did in each room! Remember too that a transformation that is dramatic in person may be less so in your photographs. So you really need to analyze your shots to ensure they're as strong as they should be.
The act of staging alone will improve the look of a home, and will provide decent before and after shots. But paying special attention to the tips above will help to ensure you’re putting your best foot forward with your portfolio.
For even more tips on developing a winning home staging portfolio, check out the Staging Diva Ultimate Portfolio Guide.
Staging Divas Top Photography Tips for Home Stagers Part 2 - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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