Staging Helps Home Sellers Blossom this Spring
Staging Helps Home Sellers Blossom this Spring
While spring is traditionally the busiest real estate market, this year brings special challenges because it’s a buyer’s real estate market. As the number of unsold homes on the market goes up:
- buyers can be pickier about what they choose to buy
- buyers have more room to negotiate price
- sellers are frustrated because their homes aren’t selling as fast as they like
- sellers are pressured by agents to drop their prices dramatically, since agents don’t get paid until a sale
How can a home stand out from the competition when there are several homes for sale at similar prices in the neighborhood, or worse on the same street? Rather than just slashing the selling price, home sellers should consider the less costly option of decorating the property to romance buyers and motivate them to make an offer.
In this market, it is going to take more than a fresh coat of paint and a new welcome mat. A buyer’s market raises the stakes, and sellers will need to do more work on the home to get the highest price possible. Home staging, real estate styling and house fluffing are many terms to describe the art of decorating a house to sell more quickly and for a higher price.
Often we are so used to our own homes that we cannot see them through the eyes of a critical buyer. A professional home stager brings the objectivity needed to showcase the best features of each room. This is often achieved with cosmetic changes and rearranging and editing the furnishings that are already there. In the case of a vacant home, a professional home stager will bring in the items needed to add that homey touch.
Here’s an example of the difference staging can make and how much less costly it is than dramatic price cuts.
A real estate agent wanted her client to drop his asking price $50,000 after the house had sat on the market for 6 months without a single offer. She was desperate to attract interest since it was costing her money to carry the listing and she wasn’t making anything for her time and effort. Instead of listening to his agent’s advice, the client called me in to stage his house. We spent a day together rearranging all the furniture and accessories in every room. Some things were moved to off-site storage, and I purchased a few new accessories which he could also use in his new home. The total cost for my staging advice, storage and the purchases came in at $1500. He never had to cut his asking price $50,000 and instead sold the following week for 98% of the original list price. Had he taken the step of calling a home stager at the start, he would have saved months of anguish.
Staging Helps Home Sellers Blossom this Spring - To learn more about this author, visit Staging Diva's Website.
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Whether it’s the need for more or less space, a desire to be in better neighborhood or to get away from an unpleasant neighbor, spring is the time many families consider moving. Warmer weather and blossoming gardens make homes more attractive than in the winter and families want to sell in the coming months so they can move before the new school year begins.
While spring is traditionally the busiest real estate market, this year brings special challenges because it’s a buyer’s real estate market. As the number of unsold homes on the market goes up:
- buyers can be pickier about what they choose to buy
- buyers have more room to negotiate price
- sellers are frustrated because their homes aren’t selling as fast as they like
- sellers are pressured by agents to drop their prices dramatically, since agents don’t get paid until a sale
How can a home stand out from the competition when there are several homes for sale at similar prices in the neighborhood, or worse on the same street? Rather than just slashing the selling price, home sellers should consider the less costly option of decorating the property to romance buyers and motivate them to make an offer.
In this market, it is going to take more than a fresh coat of paint and a new welcome mat. A buyer’s market raises the stakes, and sellers will need to do more work on the home to get the highest price possible. Home staging, real estate styling and house fluffing are many terms to describe the art of decorating a house to sell more quickly and for a higher price.
Often we are so used to our own homes that we cannot see them through the eyes of a critical buyer. A professional home stager brings the objectivity needed to showcase the best features of each room. This is often achieved with cosmetic changes and rearranging and editing the furnishings that are already there. In the case of a vacant home, a professional home stager will bring in the items needed to add that homey touch.
Here’s an example of the difference staging can make and how much less costly it is than dramatic price cuts.
A real estate agent wanted her client to drop his asking price $50,000 after the house had sat on the market for 6 months without a single offer. She was desperate to attract interest since it was costing her money to carry the listing and she wasn’t making anything for her time and effort. Instead of listening to his agent’s advice, the client called me in to stage his house. We spent a day together rearranging all the furniture and accessories in every room. Some things were moved to off-site storage, and I purchased a few new accessories which he could also use in his new home. The total cost for my staging advice, storage and the purchases came in at $1500. He never had to cut his asking price $50,000 and instead sold the following week for 98% of the original list price. Had he taken the step of calling a home stager at the start, he would have saved months of anguish.
Staging Helps Home Sellers Blossom this Spring - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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