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The “Art” of Home Staging...Get your inventory ready for fall selling season



The “Art” of Home Staging...Get your inventory ready for fall selling season
   

Being a professional home stager, you know the end goal of your projects is to make home buyers fall in love with the space you are decorating. Wall art plays a large role in creating an environment that a potential buyer will feel comfortable and content in by enhancing the home’s beauty and giving each room a polished look.

Art should make a room feel inviting and warm but it should not distract homebuyers by becoming a focal point. You also don’t want to offend or upset buyers by using religious art, nudes, or anything else that could potentially put someone off. It’s not about your taste or the homeowners’ taste, but what will appeal to the largest amount of potential buyers.

While most home stagers know how important art is to their projects, several things make it difficult to obtain great art to decorate a house to sell. First of all, many home stagers don’t have the time to travel to numerous stores or galleries to build up a collection for different staging projects. Real estate stagers also find that it’s often quite expensive, especially when you add in framing costs. Then there's the whole issue of finding staging-appropriate pieces.

It can be very challenging to find a nice painting that will not steal center stage and work against you by distracting the home buyer. Yet another challenge is finding pieces that will work in several different homes. Besides these points, there’s the hassle of selecting frames and arranging for delivery. After all this trouble, many home stagers second guess their selection and wonder whether it will actually look right when it’s set against the room’s paint color.

The Staging Diva® Art Shop was developed by seasoned home stager and founder of Six Elements Inc., Debra Gould, to make the art search easier for home stagers. At one convenient web address, you can purchase art that has been pre-selected by the Staging Diva herself. Searches can be conducted by room type and each piece is available in a variety of finishes and sizes with multiple framing options. Many stagers opt for ordering canvas art prints through the Staging Diva Home Staging Art Shop. These maintain all the sophistication of framed art, but are simpler to handle, easier to ship and less expensive than a heavy frame with glass.

The virtual aspect of purchasing art this way gives home stagers an interesting option which isn’t available at traditional art shops. When the art and frame or canvas wrap style are selected, you have the option to view on screen what it will look like with different wall colors before you buy.

Each piece of art you add to your inventory can be purchased from the comfort of your own home office and delivered to your door. When the art is delivered, it’s yours to rent over and over to your home staging clients, giving you a nice stream of residual income throughout the year.

As the fall real estate market gets underway, it’s the perfect time to start a new season with some fresh pieces of art in your inventory. Being perceived as an art expert will up your credibility in the eyes of your home staging clients. The intimidation factor and hassle that come with selecting art the old fashioned way will be removed and you make more money at the same time. Win-win-win!

The “Art” of Home Staging...Get your inventory ready for fall selling season - To learn more about this author, visit Debra Gould's Website.

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Related Forum Posts Related Businesses - Evan Elite Authors
Debra Gould
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. To date, Gould has trained over 1000 Staging Diva Graduates worldwide to start their own businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit http://www.stagingdiva.com. - Visit Debra Gould's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website


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About the Author


Debra Gould
(Visit Debra's Website)
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. To date, Gould has trained over 1000 Staging Diva Graduates worldwide to start their own businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit http://www.stagingdiva.com.
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