Now that we’re into September, while the weather may be cooling down, the fall real estate market is heating up! There couldn’t be a better time to take a good look at your home staging business and make sure your image is polished to perfection for the (potentially) busy months ahead.
Have you been in the business long enough that you don’t feel you need to do anything different? What a shame! All home stagers should do a bit of maintenance on their businesses regularly no matter how long they’ve been in the industry.
The following is a classic 5-point “Are you ready?” list to help you prepare for the fall real estate market whether you’re a new or more seasoned home stager:
1. What are you wearing? No, I won’t get into wearing white after Labor Day here, but you should go through your wardrobe and make sure you have some appropriate, fashionable items from last fall that are not out of date and that still fit. Make sure your shoes are in good shape and your jackets have been dry-cleaned. You should invest in a few new pieces now as well to help get you through another season. Treat yourself to a new hair cut. Besides giving yourself a new look for fall, you’ll feel great and get an instant confidence boost.
2. Spend some time on your website. If you’re like most people who have a website, it’s never going to be finished, and it shouldn’t be! You should constantly be adding new content and updating your photos and testimonials. As your business evolves your website will too. If you don’t have a website, how are homeowners going to find you? Graduates of the Staging Diva Home Staging Business Training Program are given the option of adding their profile to an exclusive Directory of Home Stagers. It acts as an instant web presence and allows homeowners and Realtors® to find an expert home stager in their city very easily.
3. How current is your portfolio? If you’ve been busy and haven’t had time to update your portfolio with all the great before and after shots you’ve taken over the summer don’t put it off any longer. With fall being such a hot time for homeowners to list their properties you can’t afford to have a home staging portfolio that’s less than perfect.
4. Are your marketing materials current? When did you last give your marketing materials a facelift? Do you think it’s time? Did you get some cheap business cards when you first started your business and feel ready to upgrade to something nicer? Has any of your contact information changed? When you have your business cards all ready to go, you have to use them in order for them to do you any good! Get out and network. If you haven't already, join your local Chamber of Commerce or referral group and start getting connected.
5. Do you have a plan? Do you have a marketing plan for your home staging business? You don’t have to invest 40 hours creating a big fancy marketing plan. Spend focused time at your computer or sitting down with a pen and paper to make a list of marketing goals along with a list of specific steps you will take to reach those goals. The more specific you are the better, and keep it simple so that you will take action rather than feeling overwhelmed. Fall is the perfect time to do this. Staging Diva Sales and Marketing Secrets to Boost Your Home Staging Business includes a handy list of inexpensive marketing tactics you can start using right away.
So, are you ready? Because ready or not, the fall real estate market is creeping up behind you! Don’t make the mistake of staying in your comfort zone. Try something different in your marketing or add something new to your website. Make sure you’re at the top of your game for this season and you will be rewarded for your efforts!
The Fall Real Estate Market is Kicking Off…Home Stagers, Are You Ready? - To learn more about this author, visit Debra Gould's Website.
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Debra Gould
Debra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. To date, Gould has trained over 1000 Staging Diva Graduates worldwide to start their own businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit http://www.stagingdiva.com. - Visit Debra Gould's Website |
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David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business.
David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation.
BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them?
If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Debra Gould
(Visit Debra's Website)
Debra Gould, aka The Staging Diva®, is
President of Six Elements Inc., an
internationally recognized home staging
company. Inspired by many requests from
aspiring home stagers wanting to start
similar businesses, Gould created the
Staging Diva Home Staging Business
Training Program. To date, Gould has
trained over 1000 Staging Diva Graduates
worldwide to start their own businesses.
Buying decorating and selling six of her
own homes in four years lead to an
interest in real estate staging which she
turned into a career with the launch of
sixelements.com in 2002. Since then she
has staged hundreds of homes in addition
to teaching home staging training.
Gould is the author of several home
staging resources including a series of
popular ebooks made up of a Design Guide, Color Guide and Portfolio
Guide. For more information about
Debra Gould visit
http://www.stagingdiva.com.
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