The Future Looks Bright for a Career in Real Estate Staging
The Future Looks Bright for a Career in Real Estate Staging
Look what happened with “home inspections”. Most people today wouldn’t buy a home without having it inspected first in order to make sure that the roof doesn’t leak, the foundation is solid, the furnace works, etc. However, there was a time when home inspections were new to the real estate industry and few people took advantage of them when buying a home. However, as more buyers began to see the benefits of having a home inspection, the demand grew, and now it’s become an accepted practice. That’s where I see home staging going.
In fact, I’m already seeing this trend in certain neighborhoods in Toronto which certainly wasn’t the case five years ago. In neighborhoods like Leaside, Riverdale and the Beach, a good percentage of sellers always stage their homes when they put them on the market. It’s something they know they have to do to stand out from the competition. It’s part of the process of selling a home. That will eventually be the case in most locations, especially major cities.
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison.
You only have to look at prime time television to see further evidence of the design/decorating trend. There was a time when HGTV didn’t exist, and even when it first started, it was fringe programming. Only certain kinds of people watched decorating shows, but now everybody watches!
Oprah is always talking about decorating and design. There are home makeover shows on prime time networks and there are thousands of decorating (or “shelter”) magazines. More and more people are becoming aware of the difference it makes when things look good, and they aspire to live the lifestyle they see portrayed.
What does this all mean for the future of home staging? Well, home staging is one of the most sought out services in the real estate industry today, and the future looks even brighter.
The Future Looks Bright for a Career in Real Estate Staging - To learn more about this author, visit Staging Diva's Website.
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As a professional Home Stager who also teaches a course on the business of home staging to students around the world, I am often asked about my views on the future of home staging and whether I think it’s a fad that will die out. In my opinion, we will eventually get to the point where staging a house is simply something that you do when it’s time to sell.
Look what happened with “home inspections”. Most people today wouldn’t buy a home without having it inspected first in order to make sure that the roof doesn’t leak, the foundation is solid, the furnace works, etc. However, there was a time when home inspections were new to the real estate industry and few people took advantage of them when buying a home. However, as more buyers began to see the benefits of having a home inspection, the demand grew, and now it’s become an accepted practice. That’s where I see home staging going.
In fact, I’m already seeing this trend in certain neighborhoods in Toronto which certainly wasn’t the case five years ago. In neighborhoods like Leaside, Riverdale and the Beach, a good percentage of sellers always stage their homes when they put them on the market. It’s something they know they have to do to stand out from the competition. It’s part of the process of selling a home. That will eventually be the case in most locations, especially major cities.
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison.
You only have to look at prime time television to see further evidence of the design/decorating trend. There was a time when HGTV didn’t exist, and even when it first started, it was fringe programming. Only certain kinds of people watched decorating shows, but now everybody watches!
Oprah is always talking about decorating and design. There are home makeover shows on prime time networks and there are thousands of decorating (or “shelter”) magazines. More and more people are becoming aware of the difference it makes when things look good, and they aspire to live the lifestyle they see portrayed.
What does this all mean for the future of home staging? Well, home staging is one of the most sought out services in the real estate industry today, and the future looks even brighter.
The Future Looks Bright for a Career in Real Estate Staging - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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