Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 1
Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 1
These unfortunate stagers get so caught up in what they think other home stagers are doing, they forget to look at home staging as a business and consider where and how they will make a profit. They buy truck loads of furniture on credit believing that’s what home stagers need to do. Then, to add insult to injury, they don’t mark up the price properly and never recover their costs.
Their inventory sits in a warehouse racking up storage fees and often when it's not in their warehouse it's sitting in a client's house on the real estate market that may not be selling as fast as they hoped.
One Boston stager made the classic mistake of renting out her furniture for an indefinite period without even making sure that she would collect rental fees along the way. With each new assignment to stage a vacant house, she'd go out and buy more furniture, lured in by those "don't pay a cent events" where you can buy furniture now on credit and pay for it in a year or two. Before she knew it, she owned enough furniture to fully furnish 10 vacant homes and that inevitable day when she'd have to pay for it all was fast approaching!
In part two of this article series, learn what options you have as a home stager that will help you avoid having this same scenario happen in your business.
Why Home Stagers Dont Need to Provide Furniture Rentals Part 1 - To learn more about this author, visit Staging Diva's Website.
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Many home stagers mistakenly believe they need to carry an inventory of furniture to rent to their home staging clients who have vacant properties, or need new pieces to supplement existing furniture for a resale home on the market. Sadly, many of these stagers end up broke and out of business with nothing but a warehouse full of furniture and a pile of debt.
These unfortunate stagers get so caught up in what they think other home stagers are doing, they forget to look at home staging as a business and consider where and how they will make a profit. They buy truck loads of furniture on credit believing that’s what home stagers need to do. Then, to add insult to injury, they don’t mark up the price properly and never recover their costs.
Their inventory sits in a warehouse racking up storage fees and often when it's not in their warehouse it's sitting in a client's house on the real estate market that may not be selling as fast as they hoped.
One Boston stager made the classic mistake of renting out her furniture for an indefinite period without even making sure that she would collect rental fees along the way. With each new assignment to stage a vacant house, she'd go out and buy more furniture, lured in by those "don't pay a cent events" where you can buy furniture now on credit and pay for it in a year or two. Before she knew it, she owned enough furniture to fully furnish 10 vacant homes and that inevitable day when she'd have to pay for it all was fast approaching!
In part two of this article series, learn what options you have as a home stager that will help you avoid having this same scenario happen in your business.
Why Home Stagers Dont Need to Provide Furniture Rentals Part 1 - To learn more about this author, visit Staging Diva's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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