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Debra Gould Articles

Written by: Debra Gould

Staging Diva Graduate Demonstrates Importance of Sticking to It - Click To Read Article
Staging Diva Graduate, Stacy Goade, received calls from two prospective clients the same day she was thinking of giving up on her dream.

Staging Diva Graduate Shows How One Room May Make all the Difference - Click To Read Article
The Staging Diva shines the spotlight on Staging Diva Graduate Lisa Liberatore and how her home staging magic made all the different for a New Jersey couple's home sale.

Staging Diva Graduate helps home sell at first open house - Click To Read Article
The Staging Diva shares a story of a home stager who helped a home seller sell their home on the first open house.

Home stagers can convince clients to invest in a home they’re selling - Click To Read Article
The Staging Diva advises home stagers on how to explain to sellers that it's a good idea to invest in a home they are trying to sell.

Home staging fee setting tips - Click To Read Article
The Staging Diva discusses the importance of setting the right fees for your home staging services.

Home staging competition may not be tough as you think - Click To Read Article
The Staging Diva, Debra Gould advises aspiring home stagers to not jump to conclusions when doing market research and discourage themselves from moving forward.

Why Home Staging is a Perfect Home-Based Business - Click To Read Article
The Staging Diva lists the reason why Home Staging is an excellent home based business.

Staging Diva Calls Home Staging Consultation Reports a Waste of Time - Click To Read Article
The Staging Diva, Debra Gould, advises stagers to not waste their valuable time writing home staging consultation reports and shared why your time is better spent elsewhere.

Home stager lifestyle changes not always drastic - Click To Read Article
Debra Gould, The Staging Diva explains how you don't have to turn your whole world upside down to start a new business.

Home staging anxiety may never go away - Click To Read Article
The Staging Diva, Debra Gould, encourages aspiring home stagers to push through their fears and build the business of their dreams.

How to approach owners of FSBO properties about home staging - Click To Read Article
The Staging Diva, Debra Gould, gives home stagers ideas for how to market their home staging services to For Sale By Owner sellers.

Home stagers, start saving your receipts - Click To Read Article
Debra Gould, The Staging Diva gives sound advice on business expenses to prepare home stagers for the upcoming tas season.

Part-time home stagers just as likely to succeed - Click To Read Article
Just because you can only work your home staging business part time does not necessarily put you at a disadvantage.

Fall real estate season in full swing for home stagers - Click To Read Article
The Staging Diva, Debra Gould encourages home stagers to get ready for the fall Real Estate Season.

Staging Diva Graduate Leah Fritz sets example for all stagers - Click To Read Article
Leah Fritz is a shinning example of how perseverance in your home staging business eventually pays off.

Home Staging Projects May Always Make You Nervous - Click To Read Article
Home staging expert, Staging Diva, talks to home stagers about how to handle on-the-job anxiety.

Home Stagers, Don’t Throw Away a Single Receipt - Click To Read Article
Staging Diva, offers some financial advice to home stagers.

Aspiring Home Stagers Battle “Same Old, Same Old” - Click To Read Article
Staging Diva offers advice to aspiring home stagers, encouraging them not to settle for “same old, same old.”

Home Stagers Should Not Fear Luxury Homes - Click To Read Article
Home staging expert, Staging Diva, explains why stagers shouldn’t be intimidated by luxury homes.

Home Staging Business Lessons From a Brisket - Click To Read Article
Home staging expert, Staging Diva, shares a business lesson learned over brisket.

A Home Staging Professional Needs Confident Image - Click To Read Article
Staging Diva, discusses the importance of portraying a confident image if you want to be seen as a professional home stager.

Home Staging Services Don’t All Have To Be Done By The Stager - Click To Read Article
Staging Diva, talks about how home stagers don’t have to perform all the services they recommend themselves.

Home Stagers – Tips to Face Your Fears and Keep Going - Click To Read Article
Home staging expert, Staging Diva, offers tips to home stagers to help them face their fears and keep moving forward.

Home Staging Gets House Seller An Extra $80,000 On Home Sale - Click To Read Article
Home staging expert, Staging Diva, shares a home staging success story from Staging Diva Graduate and Ontario home stager, Fabia MacNair.

Basic Home Staging Tip: Take Down Keep Out Signs - Click To Read Article
Home staging expert, Staging Diva, shares a basic home staging tip and discusses the opportunity that exists for home stagers with many foreclosures currently on the market.

Home Staging is More Practical Than a Buried Statue - Click To Read Article
Home staging expert, Staging Diva, discusses the custom of homesellers burying statues of St. Joseph in their yard, with hopes of selling faster.

How Home Stagers Ruin Their Image Without Even Trying - Click To Read Article
Staging Diva, Debra Gould, discusses the importance of having a strong logo for a home staging business.

Virtual Staging or Just Misleading Pictures? - Click To Read Article
Home staging expert, Staging Diva, weighs in on the topic of virtual home staging.

Self Doubt Biggest Barrier to Business Growth for Home Stagers - Click To Read Article
Intrepid entrepreneur, Staging Diva, discusses the danger of giving up too soon on a new business.

Should You Do A Home Staging Consultation If Nobody’s Home? - Click To Read Article
Staging Diva, offers advice for home stagers asked to conduct a home staging consultation when the homeowner won’t be present.

Home Stagers, Realize Your Own Power in Real Estate - Click To Read Article
Home staging expert, Staging Diva, reminds home stagers of the power they hold in real estate.

Obtaining Home Staging Client Testimonials - Click To Read Article
Home staging expert, Staging Diva, explains how home stagers should go about obtaining home staging client testimonials.

Home Stagers Should Never Waive Their Consultation Fee - Click To Read Article
Home staging expert, Staging Diva, explains to home stagers why it’s so important to never waive their consultation fee even for a vacant home.

California Interior Designer Finds Success as a Home Stager - Click To Read Article
The Staging Diva, shares a story about an Interior Designer surviving Southern California’s housing collapse by becoming a home stager.

Craving a Career Change? Reinvent Yourself As A Home Stager! - Click To Read Article
Home staging expert, Staging Diva, shares stories from several Staging Diva® Graduates who reinvented their lives to become home stagers.

Imagine Starting The New Year In A New Career As A Home Stager - Click To Read Article
The Staging Diva®, asks aspiring home stagers to imagine what their lives could be like this time next year if they take the plunge to start their business by enrolling in home staging courses.

Home Based Business Owners Don’t Need to Advertise Their Home Address - Click To Read Article
Intrepid entrepreneur, Staging Diva, advises home-based business owners to use a contact details other than their home address on marketing materials to protect their safety and to appear more professional.

Start a Home Staging Portfolio Before Starting Your Staging Business - Click To Read Article
Home staging expert, Staging Diva, advises those constantly decorating and redecorating their homes to take lots of before and after photos. It’s never too early to start your home staging portfolio.

Entrepreneurs: Learn from Pomegranate Marketing - Click To Read Article
Intrepid entrepreneur, Staging Diva, offers advice to entrepreneurs in an industry where their profession is misunderstood by their market.

Record Level US Home Sales Bodes Well for Home Stagers - Click To Read Article
The Staging Diva®, explains how the record level of US home sales reported by the National Association of Realtors in November 2009 benefits home stagers.

Don’t Let Fear Get in the Way of Marketing Your Home Staging Business - Click To Read Article
Internationally recognized home stager, Staging Diva, reminds home stagers that they must never stop marketing no matter how afraid they are of becoming too busy. She offers suggestions of how to structure your business so you can easily take on more home staging clients.

What to Do When You’re Asked to Stage a Filthy House - Click To Read Article
The Staging Diva®, advises home stagers on what to do when they find themselves being asked to stage an absolutely filthy home.

How To Get An Email Address For Your Home Staging Business - Click To Read Article
The Staging Diva, explains how home stagers can go about getting an email address that matches their business name.

Home Staging and Merchant Accounts - Click To Read Article
Expert home stager, Staging Diva, discusses the logistics of accepting credit card payments for home staging services.

Australian Home Stager Increases Property Value by $30,000 - Click To Read Article
The Staging Diva, shares a home staging success story from Staging Diva Graduate, Colette Smith.

Aspiring Home Stagers, Don’t Count on Job Shadowing - Click To Read Article
The Staging Diva, advises aspiring home stagers not to search out job shadowing opportunities and offers alternative ways of gaining confidence.

Home Stagers Don’t Have to Buy Their Own Accessories - Click To Read Article
The Staging Diva discusses how she handles the process of obtaining accessories for her home staging projects and why it’s not money out of her own pocket.

Home Stagers Rescue First Time Real Estate Investors - Click To Read Article
Expert home stager, Staging Diva, shares a success story from Staging Diva® Graduates, Aron Bailey Bruser and Paige Holm who prove home staging works for real estate investors.

Beware of Home Staging Training Snake Oil - Click To Read Article
The Staging Diva®, warns aspiring home stagers to think twice about choosing a home staging training program because of the credentials it offers.

Despite What You See on TV Home Staging is Not Physical Work - Click To Read Article
The Staging Diva®, sets the record straight for aspiring home stagers worried that a career in home staging means a lot of heavy lifting and other physically taxing duties.

Home Stagers and Liability Insurance - Click To Read Article
Expert home stager, Staging Diva, offers advice to home stagers concerned with obtaining liability insurance for their business.

Home Stagers, It’s Not All About Price - Click To Read Article
Expert home stager, Staging Diva, discusses why there’s more to marketing a staging business than offering cheap rates.

Home Staging Consultations Don’t Require an Assistant - Click To Read Article
Home staging expert, Staging Diva, explains why home stagers do not need to bring an assistant with them to their consultations.

Has Your Vacation Made It Harder To Go Back To A Job That You Hate? - Click To Read Article
Expert home stager, Staging Diva, suggests to individuals feeling stuck in jobs they hate that it’s time to try something new.

Home Staging Tips for the Bedroom - Click To Read Article
The Staging Diva®, provides home staging tips for the bedroom.

Don’t Let a Grade Determine If You Can Be a Home Stager - Click To Read Article
Expert home stager, Staging Diva, discusses why home stagers who have failed to obtain the required grade from another training program should not be discouraged.

New York Home Stager Helps Ailing Home Owner Make Quick Sale - Click To Read Article
Expert home stager, Staging Diva, shares a story of how Staging Diva® Graduate, Susan Atwell, helped a desperate family sell their home fast.

What if a Home You Stage Fails to Sell? - Click To Read Article
Expert home stager, Staging Diva, offers advice to home stagers concerned about what happens if a home they stage does not sell.

Home Staging Attracts Top Notch Tenant in Deflated Rental Market - Click To Read Article
The Staging Diva®, shares a home staging success story from Isabelle Gelderblom, a graduate of her training program.

How to Tell if Home Staging Will Work in Your Small Town – Part 1 - Click To Read Article
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.

Professional Home Stagers Don’t Work For Free - Click To Read Article
The Staging Diva® shares her opinion about home stagers offering their services for free.

Why Waste Another Day Wondering if Home Staging is Right for You? - Click To Read Article
Expert home stager, Staging Diva, encourages aspiring home stagers to stop putting off following their dream of being their own boss in a career they love.

Home Staging Is Not Meant to Cover Real Flaws - Click To Read Article
Staging Diva®, discusses how home staging is not a deceitful practice meant to cover real flaws in a property.

No One Needs to Know You’re a Part-Time Home Stager - Click To Read Article
Expert home stager, The Staging Diva®, offers advice to part-time home stagers concerned about being perceived as unprofessional.

Children Pose Home Staging Challenges - Click To Read Article
Staging Diva®, offers advice to home stagers working with homeowners with small children.

Staging Diva’s Home Staging Tips for the Laundry Room - Click To Read Article
In this real estate market it’s important to romance buyers through every room in a home, including the laundry area. The Staging Diva®, shares her expert home staging tips for a basement laundry room that could otherwise scare off home buyers.

Staging Diva Home Staging Tips for the Attic - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the attic.

Staging Diva Home Staging Tips for the Basement - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the basement.

Staging Diva Home Staging Tips for the Garage - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the garage.

Home Stagers, Survive Tough Economic Times By Living Within Your Means - Click To Read Article
With many aspiring home stagers concerned about money, The Staging Diva®, offers advice about living within one’s means.

Despite Negative Headlines, People Are Still Buying Houses - Click To Read Article
The Staging Diva® debunks the myth that people have stopped buying houses and mentions the great potential demand for home stagers in the coming months.

Staging Helps Home Sellers Blossom this Spring - Click To Read Article
As the weather warms, the gardens blossom and the school year winds down, families often turn their attention to selling their house. Staging Diva®, explains how a home can stand out from the competition in a buyer’s real estate market.

Experts Predict Change Is Coming for the Real Estate Market - Click To Read Article
The Staging Diva® discusses predicted changes for the real estate market and what they mean to home stagers.

Home Staging Helps Sellers Meet Conditional Offer Deadline - Click To Read Article
The Staging Diva® discusses how, in a slow real estate market, home stagers can help when it comes to meeting conditional offer deadlines.

Real Estate Agents Need Home Stagers In A Slow Market - Click To Read Article
In a slow real estate market like the one we’re dealing with now, real estate agents are turning to home stagers to help make their properties stand out from the competition. The Staging Diva®, elaborates on this fact here.

How the Law of Supply and Demand Affects Home Stagers – Part 1 - Click To Read Article
In part one of a two-part article series The Staging Diva®, outlines the basic economic law of supply and demand as it relates to the real estate market.

Staging Diva’s Top Photography Tips for Home Stagers: Part 2 - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.

Home Staging Offers Job Security - Click To Read Article
The Staging Diva®, explains why operating a home staging business offers more job security than being employed by someone else.

Home Staging Turns Stale Real Estate Listing Into Hot Property After Two Long Years - Click To Read Article
For proof that home staging works consider this Texas home that was on and off the market with no interest for two long years and got two offers within days of being decorated to sell, says The Staging Diva®.

5 Steps to Starting a Home Staging Business – Part 2 - Click To Read Article
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business.

5 Steps to Starting a Home Staging Business Part 1 - Click To Read Article
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business.

Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 2 - Click To Read Article
The Staging Diva® explains the alternative options available to home stagers who don’t wish to carry their own inventory of furniture to rent to homeowners.

Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 1 - Click To Read Article
The Staging Diva® explains why, contrary to popular belief, it isn’t necessary for home stagers to carry their own inventory of furniture to rent to homeowners.

Is Pursuing Your Dream Worth Taking Some Risks - Click To Read Article
Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business.

Entrepreneurship is Like Parenting: Nurture Your Business in Good Times and Bad - Click To Read Article
Intrepid entrepreneur, Staging Diva, compares entrepreneurship to parenting in this article and asks business owners why they would give up on their enterprise when times get tough.

The Staging Diva’s Photography Tips for Real Estate Agents - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photo tips for real estate agents to help encourage prospective home buyers to click on their online listings and get their phone ringing.

Why Charging a Flat Fee Can FlatLine Your Home Staging Business - Click To Read Article
Many home stagers make the costly mistake of charging a flat rate rather than an hourly fee. Structuring the pricing for a home staging business this way can quickly lead to bankruptcy.

The Fall Real Estate Market is Kicking OffHome Stagers Are You Ready - Click To Read Article
The Staging Diva®, Debra Gould, helps home stagers prepare for the fall real estate market by sharing a five point checklist to determine if they are ready for a new real estate season.

The Art of Home StagingGet your inventory ready for fall selling season - Click To Read Article
With the autumn real estate market upon us, home stagers should look at getting their new art inventory in place now so they can make some additional revenue renting it for this busy staging season.

Real Men Stage Houses - Click To Read Article
The Staging Diva®, Debra Gould, talks about men working in the female-dominated field of home staging.

Overcoming the Classic Home Staging Catch 22 Clients or References which comes first - Click To Read Article
New home stagers always face this dilemma; if you can't get clients without references and a home staging portfolio, how do you get references and photos for a portfolio? The Staging Diva® explains how to work around this classic 'Catch-22'.

Home Stagers Dont Undervalue Your Services - Click To Read Article
Home stagers who charge ridiculously low rates won't only be out of business in a hurry, but they are also devaluing the service of home staging.

5 Massive Mistakes Homeowners Make When Hiring a Home Stager - Click To Read Article
Debra Gould, The Staging Diva®, shares top five mistakes to avoid when hiring a home stager. These include; focusing on price, looking for credentials, not looking at a website or /portfolio, not checking for references and selecting someone with no knowledge of the real estate market.

Staging Diva Announces Resource To Help Stagers Effortlessly Promote Their Services - Click To Read Article
Home staging expert, the Staging Diva®, has developed a resource to help home stagers promote themselves and educate their prospective clients about the home staging industry.

Home Stagers Help Sellers Preserve Their Homes’ Equity - Click To Read Article
The Staging Diva, discusses why, especially in a poor economy, home sellers turn to home stagers to help preserve their homes’ equity.

Mother of Three Finds Freedom Flexibility and Success in Less Than One Year as a Home Stager - Click To Read Article
Expert home stager, the Staging Diva®, shares a success story about one of the Graduates of her home staging training program.

When Investing in Home Staging Training Keep Both Eyes Open - Click To Read Article
With the uncertainty of today’s economy, each investment you make must be carefully considered. For those considering enrolling in home staging training, The Staging Diva® offers some advice to consider when selecting a program.

Home Staging The Perfect Career for Baby Boomers Nearing Golden Years - Click To Read Article
The economy has everyone worried about their financial situation, especially those nearing retirement age. Many baby boomers consider starting a small business to supplement their income into their retirement years, while affording them the flexibility to pursue their passions and hobbies in a way they didn't have time for when they were younger. The Staging Diva® shares why home staging is the ideal career to get into at any age.

RecessionProof Your Real Estate Career - Click To Read Article
Many newer real estate agents are struggling to make money now that the market has slowed so considerably. The Staging Diva® says there’s money to be made as a home stager and here she explains why.

A Home Stager Can Get Tenants Fighting Over Your Rental - Click To Read Article
The Staging Diva explains why home staging works for real estate investors by reducing vacancy times.

Staging Diva Reveals Her Top 5 Home Staging Tips - Click To Read Article
The Staging Diva, shares her Top 5 Home Staging Tips for designing to sell especially in a slow real estate market.

Part Time Home Staging Business While the Kids Are At School - Click To Read Article
Many moms are feeling like it’s time to do something for themselves. Especially in these tough economic times, many are also looking for ways to contribute to the household income. When the kids head back to school after March or Spring Break, is it time for Mom to look at new ways to spend the time while they are at school?

Earning a living by following your passion doesn't happen by chance - Click To Read Article
Intrepid entrepreneur and home staging expert The Staging Diva, talks about the role timing plays in the journey toward making a living by following your passion.

How to Tell if Home Staging Will Work in Your Small Town – Part 2 - Click To Read Article
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.

Staging Diva’s Top Photography Tips for Home Stagers: Part 1 - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.

Home Staging Offers High Income in Slow Economy - Click To Read Article
The Staging Diva®, discusses the high earning potential a home stager has even in a slow economy.

Worried About How to Stage a House With No Good Qualities? - Click To Read Article
The Staging Diva®, offers advice to home stagers worried about how to stage a home with no good qualities.

Email Scam Targets Home Stagers - Click To Read Article
The Staging Diva, cautions home stagers about a new email scam that specifically targets stagers.

Home Stagers, Social Media Isn’t Just For Kids - Click To Read Article
Staging Diva, explains to home stagers why social media is not only reserved for kids and how it can be used to build a business.

Social Media Tip: What’s Published Online Is Public and Searchable - Click To Read Article
Using the recent Tiger Woods PR disaster as an example, The Staging Diva®, reminds home stagers that little in life is private anymore.

If You Want To Be a Home Stager, Luck Won’t Make It Happen - Click To Read Article
Intrepid entrepreneur, Staging Diva, discusses how being an entrepreneur and starting your own home staging business has nothing to do with luck.

Pretty For The Sake Of Pretty May Be Fine In Home Staging But Not In Web Design - Click To Read Article
Home staging expert Staging Diva discusses why flash websites, though pretty to look at, do nothing to help your website rank higher in the search engines.

Denver Home Stager Makes a Believer Out of a Skeptical Real Estate Investor - Click To Read Article
Staging Diva, shares a success story from Denver home stager, Debbie Fiskum, who’s proving in her market that home staging works.

Do Your Home Staging Rates Belong On Your Website? - Click To Read Article
Staging Diva, explains why she advises against home stagers advertising their prices online.

Stagers, Don’t Let Real Estate Agents Discourage You - Click To Read Article
Staging Diva, explains why aspiring home stagers need to stop letting nay-saying real estate agents discourage them.

How a Home Stager Can Keep Homeowners Safe - Click To Read Article
Expert home stager, Staging Diva, offers tips to home stagers to help protect the safety of their clients.

Five MustHave Skills to Be Successful Home Stager - Click To Read Article
Many individuals take for granted the things that they naturally do well and assume that everyone else knows how to do those things too. But building a business around those innate talents dramatically increases your chances of success. The following is a list of skills and talents a professional Home Stager should possess to be successful in this business.

Interior Design or Home Staging Which Career Is Right for You - Click To Read Article
Are you considering going to Interior Design school? If you have a flair for decorating and an interest in real estate, Home Staging might be an exciting alternative career option for you. Home Staging is the art of decorating a home to sell quickly and for top dollar.

Home Staging Aids Homeowners Facing Foreclosure - Click To Read Article
As with any problem, the key to avoiding foreclosure is to be proactive. Many people facing the prospect of foreclosure will decide that the best solution is to sell their house. It might seem counterintuitive to hire a professional stager when you are facing the sale of your home to avoid foreclosure; however it has been proven time and time again that staged homes sell faster and for a higher price than homes that are sold "as is".

Top 10 Reasons Home Staging is a Great Home Based Business - Click To Read Article
If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called House Fluffing, Real Estate Staging or Home Styling, is based on the art of decorating a home to sell quickly and for top dollar. Home Staging is a great service business to run from a home office for the following ten reasons.

Home Staging a Must-Have Marketing Tool for Real Estate Agents - Click To Read Article
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation.

Is the Home Staging Business Right for You - Click To Read Article
Do you have a talent for decorating? Have you considered home staging as a great home-based business? If you haven't, then check out the information below and you'll be surprised how easy starting and growing your own home staging business can be.

Home Staging Training Courses: Make the Right Decision for You - Click To Read Article
I receive many emails from people who are completely confused by the various home staging training programs available. With so many options, I can understand the frustration. However, once you know the right questions to ask, you can make a well-informed decision.

Home Staging - An Excellent Portable Career Option for Military Spouses - Click To Read Article
Home staging is an ideal home-based business start-up for creative army spouses. Home stagers don’t have to worry about selling a storefront or shuffling inventory from one move to the next- the most valuable asset a home stager has is his or her conveniently transportable portfolio!

How the Law of Supply and Demand Affects Home Stagers – Part 2 - Click To Read Article
The Staging Diva®, outlines the basic economic law of supply and demand how it affects home stagers in a buyer’s market.

Lessons from the Gym that Can Help Your Business - Click To Read Article
It's been a difficult journey toward becoming fit, but it reminded me of a few lessons that apply equally to building a business. The following are a few of the lessons I have learned from the gym.

Recession Proof Your Interior Design or Decorating Business - Click To Read Article
Maybe you’re one of the many trained interior decorators who have ended up working in retail for a 100% commission. If the economy gets worse and you’re working purely on commission, where does that leave you? Even in good times, if you work for 100% commission you might as well be your own boss and have the freedom to market yourself to new clients rather than being tied to any one store.

Putting an Empty Home on the Market is Leaving Money on the Table - Click To Read Article
The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI.

Smart Goal Setting – 5 Tips to Success - Click To Read Article
Intrepid Entrepreneur and expert home stager, Staging Diva, offers five timely tips for setting and reaching your goals.

The Future Looks Bright for a Career in Real Estate Staging - Click To Read Article
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison.

The Easiest Way to Prevent Bankrupting Your Home Staging Business…Stop Giving “Free Estimates”! - Click To Read Article
More homeowners than ever before are turning to home staging professionals for advice on how to best decorate their homes to stand out before they list with a real estate agent. If you’re one of the lucky stagers enjoying an increase in inquiries because of the market’s decline, you have to keep the fine line between ‘free estimate’ and ‘free advice’ good and clear. Otherwise, you could burn out and bankrupt your business faster than you think.

Desperate Home Sellers Turn to Home Staging for a Competitive Edge - Click To Read Article
Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast.

Stage Yourself to Sell: Image is Everything - Click To Read Article
One of the easiest ways to catapult your business to success is to act as though you are already successful. Do you play the part of a very successful home stager?

Slowing Economy a Boon for Home Staging Entrepreneurs - Click To Read Article
Have you been thinking about starting a home staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. In this buyers housing market, home staging has become one the most sought out services in the real estate industry today, and the future looks even brighter.

Short Marketing Plan Helps Entrepreneurs Take Action - Click To Read Article
Business owners who feel intimidated by the thought of compiling a traditional “inch thick” marketing plan will finally be able to take action by following intrepid entrepreneur, Staging Diva’s, easy process for creating a one page marketing plan.

How Home Staging Compares to Other Business Types - Click To Read Article
The Staging Diva®, compares home staging to other business types in consideration of the current economy.

Home Staging Helps Real Estate Investors and Builders Maximize Profits - Click To Read Article
When selling your investment property, are you tempted to leave a room or the entire house empty? Don't decide to save money when it comes to furnishings and accessories. Taking the time to do these final details will ultimately translate into a higher return on your investment.

Home Staging Marketing Tactics That Will Put You Out of Business Pt. 1 - Click To Read Article
The Staging Diva®, shares some of the worst marketing tactics she has seen carried out by home stagers.

Home staging marketing tactics that will put you out of business – Pt. 2 - Click To Read Article
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Home Staging Marketing Tactics That Will Put You Out of Business – Pt. 3 - Click To Read Article
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Home Stagers an Investment in Your Future is Good Debt - Click To Read Article
The Staging Diva®, helps aspiring home stagers determine where to invest their dollars considering the current economy.

First Time Buyers: Bright Side of Slumping Real Estate Prices - Click To Read Article
Expert home stager, Staging Diva, discusses how slumping real estate prices makes a great situation for first time home buyers and why home staging is so important in this market.

Finding Fulfillment at Midlife: Home Staging as a Second Chance Career - Click To Read Article
The Staging Diva Home Staging Business Training Program fills a crucial need for career training as the trend continues for baby boomers to look for "second chance" careers that will make their lives more meaningful and fulfilling. Home Staging, a fast growing real estate service career, gives individuals the chance to use their passion for decorating to make a difference in people's lives.

Every House on the Real Estate Market is Not in Foreclosure - Click To Read Article
Home staging expert, Staging Diva, busts the common myth that most homes on the real estate market right now are in foreclosure.

Don't Insult Homebuyers' Intelligence with Silly Staging Tricks - Click To Read Article
The Staging Diva, exposes the silly home staging tricks that risk insulting buyers - decorative details which do nothing more than distract homebuyers and make the house staging look obvious.

Do You Think Like an Entrepreneur? - Click To Read Article
As a business and marketing trainer to hundreds of aspiring entrepreneurs and someone who has a proven track record of growing successful businesses from scratch since the 1980s, including Six Elements (a home staging & interior redesign firm), I developed the following simple quiz to help others gauge their ability to think like an entrepreneur.

Business Lessons from Barack Obama - Click To Read Article
An Intrepid Entrepreneur, gleans a valuable business lesson from President-elect Barack Obama. Here she shares what she’s learned with other entrepreneurs.





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