Staging Diva Articles

How To Get An Email Address For Your Home Staging Business - Click To Read Article
The Staging Diva, explains how home stagers can go about getting an email address that matches their business name.

Home Staging and Merchant Accounts - Click To Read Article
Expert home stager, Staging Diva, discusses the logistics of accepting credit card payments for home staging services.

Australian Home Stager Increases Property Value by $30,000 - Click To Read Article
The Staging Diva, shares a home staging success story from Staging Diva Graduate, Colette Smith.

Aspiring Home Stagers, Don’t Count on Job Shadowing - Click To Read Article
The Staging Diva, advises aspiring home stagers not to search out job shadowing opportunities and offers alternative ways of gaining confidence.

Home Stagers Don’t Have to Buy Their Own Accessories - Click To Read Article
The Staging Diva discusses how she handles the process of obtaining accessories for her home staging projects and why it’s not money out of her own pocket.

Home Stagers and Liability Insurance - Click To Read Article
Expert home stager, Staging Diva, offers advice to home stagers concerned with obtaining liability insurance for their business.

Home Stagers, It’s Not All About Price - Click To Read Article
Expert home stager, Staging Diva, discusses why there’s more to marketing a staging business than offering cheap rates.

Home Staging Consultations Don’t Require an Assistant - Click To Read Article
Home staging expert, Staging Diva, explains why home stagers do not need to bring an assistant with them to their consultations.

Why Waste Another Day Wondering if Home Staging is Right for You? - Click To Read Article
Expert home stager, Staging Diva, encourages aspiring home stagers to stop putting off following their dream of being their own boss in a career they love.

Why Charging a Flat Fee Can FlatLine Your Home Staging Business - Click To Read Article
Many home stagers make the costly mistake of charging a flat rate rather than an hourly fee. Structuring the pricing for a home staging business this way can quickly lead to bankruptcy.

Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 1 - Click To Read Article
The Staging Diva® explains why, contrary to popular belief, it isn’t necessary for home stagers to carry their own inventory of furniture to rent to homeowners.

Why Home Stagers Don’t Need to Provide Furniture Rentals – Part 2 - Click To Read Article
The Staging Diva® explains the alternative options available to home stagers who don’t wish to carry their own inventory of furniture to rent to homeowners.

When Investing in Home Staging Training Keep Both Eyes Open - Click To Read Article
With the uncertainty of today’s economy, each investment you make must be carefully considered. For those considering enrolling in home staging training, The Staging Diva® offers some advice to consider when selecting a program.

What if a Home You Stage Fails to Sell? - Click To Read Article
Expert home stager, Staging Diva, offers advice to home stagers concerned about what happens if a home they stage does not sell.

Top 10 Reasons Home Staging is a Great Home Based Business - Click To Read Article
If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called House Fluffing, Real Estate Staging or Home Styling, is based on the art of decorating a home to sell quickly and for top dollar. Home Staging is a great service business to run from a home office for the following ten reasons.

The Staging Diva’s Photography Tips for Real Estate Agents - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photo tips for real estate agents to help encourage prospective home buyers to click on their online listings and get their phone ringing.

The Future Looks Bright for a Career in Real Estate Staging - Click To Read Article
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison.

The Easiest Way to Prevent Bankrupting Your Home Staging Business…Stop Giving “Free Estimates”! - Click To Read Article
More homeowners than ever before are turning to home staging professionals for advice on how to best decorate their homes to stand out before they list with a real estate agent. If you’re one of the lucky stagers enjoying an increase in inquiries because of the market’s decline, you have to keep the fine line between ‘free estimate’ and ‘free advice’ good and clear. Otherwise, you could burn out and bankrupt your business faster than you think.

The Art of Home StagingGet your inventory ready for fall selling season - Click To Read Article
With the autumn real estate market upon us, home stagers should look at getting their new art inventory in place now so they can make some additional revenue renting it for this busy staging season.

The Fall Real Estate Market is Kicking OffHome Stagers Are You Ready - Click To Read Article
The Staging Diva®, Debra Gould, helps home stagers prepare for the fall real estate market by sharing a five point checklist to determine if they are ready for a new real estate season.

Staging Diva’s Top Photography Tips for Home Stagers: Part 1 - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.

Stage Yourself to Sell: Image is Everything - Click To Read Article
One of the easiest ways to catapult your business to success is to act as though you are already successful. Do you play the part of a very successful home stager?

Staging Diva Reveals Her Top 5 Home Staging Tips - Click To Read Article
The Staging Diva, shares her Top 5 Home Staging Tips for designing to sell especially in a slow real estate market.

Staging Diva Announces Resource To Help Stagers Effortlessly Promote Their Services - Click To Read Article
Home staging expert, the Staging Diva®, has developed a resource to help home stagers promote themselves and educate their prospective clients about the home staging industry.

Staging Diva’s Top Photography Tips for Home Stagers: Part 2 - Click To Read Article
Internationally recognized home stager, The Staging Diva®, offers photography tips for home stagers to improve the quality of their portfolios.

Staging Helps Home Sellers Blossom this Spring - Click To Read Article
As the weather warms, the gardens blossom and the school year winds down, families often turn their attention to selling their house. Staging Diva®, explains how a home can stand out from the competition in a buyer’s real estate market.

Staging Diva Home Staging Tips for the Garage - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the garage.

Staging Diva Home Staging Tips for the Basement - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the basement.

Staging Diva Home Staging Tips for the Attic - Click To Read Article
The Staging Diva®, shares her expert home staging tips for the attic.

Staging Diva’s Home Staging Tips for the Laundry Room - Click To Read Article
In this real estate market it’s important to romance buyers through every room in a home, including the laundry area. The Staging Diva®, shares her expert home staging tips for a basement laundry room that could otherwise scare off home buyers.

Slowing Economy a Boon for Home Staging Entrepreneurs - Click To Read Article
Have you been thinking about starting a home staging business? With the economy slowing down, you may be wondering if this is a good time to enter the field. In this buyers housing market, home staging has become one the most sought out services in the real estate industry today, and the future looks even brighter.

Smart Goal Setting – 5 Tips to Success - Click To Read Article
Intrepid Entrepreneur and expert home stager, Staging Diva, offers five timely tips for setting and reaching your goals.

Short Marketing Plan Helps Entrepreneurs Take Action - Click To Read Article
Business owners who feel intimidated by the thought of compiling a traditional “inch thick” marketing plan will finally be able to take action by following intrepid entrepreneur, Staging Diva’s, easy process for creating a one page marketing plan.

Recession Proof Your Interior Design or Decorating Business - Click To Read Article
Maybe you’re one of the many trained interior decorators who have ended up working in retail for a 100% commission. If the economy gets worse and you’re working purely on commission, where does that leave you? Even in good times, if you work for 100% commission you might as well be your own boss and have the freedom to market yourself to new clients rather than being tied to any one store.

Putting an Empty Home on the Market is Leaving Money on the Table - Click To Read Article
The popularity of television shows such as “Flip This House” on A&E have made real estate investing very popular. However, many investors are so anxious to list their property that they neglect to stage it to sell. Skipping this step means a lower selling price and a lower ROI.

RecessionProof Your Real Estate Career - Click To Read Article
Many newer real estate agents are struggling to make money now that the market has slowed so considerably. The Staging Diva® says there’s money to be made as a home stager and here she explains why.

Real Men Stage Houses - Click To Read Article
The Staging Diva®, Debra Gould, talks about men working in the female-dominated field of home staging.

Real Estate Agents Need Home Stagers In A Slow Market - Click To Read Article
In a slow real estate market like the one we’re dealing with now, real estate agents are turning to home stagers to help make their properties stand out from the competition. The Staging Diva®, elaborates on this fact here.

Part Time Home Staging Business While the Kids Are At School - Click To Read Article
Many moms are feeling like it’s time to do something for themselves. Especially in these tough economic times, many are also looking for ways to contribute to the household income. When the kids head back to school after March or Spring Break, is it time for Mom to look at new ways to spend the time while they are at school?

Professional Home Stagers Don’t Work For Free - Click To Read Article
The Staging Diva® shares her opinion about home stagers offering their services for free.

Overcoming the Classic Home Staging Catch 22 Clients or References which comes first - Click To Read Article
New home stagers always face this dilemma; if you can't get clients without references and a home staging portfolio, how do you get references and photos for a portfolio? The Staging Diva® explains how to work around this classic 'Catch-22'.

No One Needs to Know You’re a Part-Time Home Stager - Click To Read Article
Expert home stager, The Staging Diva®, offers advice to part-time home stagers concerned about being perceived as unprofessional.

New York Home Stager Helps Ailing Home Owner Make Quick Sale - Click To Read Article
Expert home stager, Staging Diva, shares a story of how Staging Diva® Graduate, Susan Atwell, helped a desperate family sell their home fast.

Mother of Three Finds Freedom Flexibility and Success in Less Than One Year as a Home Stager - Click To Read Article
Expert home stager, the Staging Diva®, shares a success story about one of the Graduates of her home staging training program.

Lessons from the Gym that Can Help Your Business - Click To Read Article
It's been a difficult journey toward becoming fit, but it reminded me of a few lessons that apply equally to building a business. The following are a few of the lessons I have learned from the gym.

Is the Home Staging Business Right for You - Click To Read Article
Do you have a talent for decorating? Have you considered home staging as a great home-based business? If you haven't, then check out the information below and you'll be surprised how easy starting and growing your own home staging business can be.

Interior Design or Home Staging Which Career Is Right for You - Click To Read Article
Are you considering going to Interior Design school? If you have a flair for decorating and an interest in real estate, Home Staging might be an exciting alternative career option for you. Home Staging is the art of decorating a home to sell quickly and for top dollar.

Is Pursuing Your Dream Worth Taking Some Risks - Click To Read Article
Intrepid entrepreneur and home staging expert, Staging Diva, ponders a quote by Anais Nin and shares why it was worth it for her to take some risks to follow her dream of running a new type of business.

How to Tell if Home Staging Will Work in Your Small Town – Part 2 - Click To Read Article
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.

How to Tell if Home Staging Will Work in Your Small Town – Part 1 - Click To Read Article
Expert home stager, Staging Diva offers advice to aspiring home stagers concerned with whether or not their small rural town will support such an endeavor.

How Home Staging Compares to Other Business Types - Click To Read Article
The Staging Diva®, compares home staging to other business types in consideration of the current economy.

How the Law of Supply and Demand Affects Home Stagers – Part 1 - Click To Read Article
In part one of a two-part article series The Staging Diva®, outlines the basic economic law of supply and demand as it relates to the real estate market.

How the Law of Supply and Demand Affects Home Stagers – Part 2 - Click To Read Article
The Staging Diva®, outlines the basic economic law of supply and demand how it affects home stagers in a buyer’s market.

Home Staging Offers High Income in Slow Economy - Click To Read Article
The Staging Diva®, discusses the high earning potential a home stager has even in a slow economy.

Home Staging Helps Real Estate Investors and Builders Maximize Profits - Click To Read Article
When selling your investment property, are you tempted to leave a room or the entire house empty? Don't decide to save money when it comes to furnishings and accessories. Taking the time to do these final details will ultimately translate into a higher return on your investment.

Home Staging a Must-Have Marketing Tool for Real Estate Agents - Click To Read Article
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation.

Home Staging Training Courses: Make the Right Decision for You - Click To Read Article
I receive many emails from people who are completely confused by the various home staging training programs available. With so many options, I can understand the frustration. However, once you know the right questions to ask, you can make a well-informed decision.

Home Staging Aids Homeowners Facing Foreclosure - Click To Read Article
As with any problem, the key to avoiding foreclosure is to be proactive. Many people facing the prospect of foreclosure will decide that the best solution is to sell their house. It might seem counterintuitive to hire a professional stager when you are facing the sale of your home to avoid foreclosure; however it has been proven time and time again that staged homes sell faster and for a higher price than homes that are sold "as is".

Home Staging - An Excellent Portable Career Option for Military Spouses - Click To Read Article
Home staging is an ideal home-based business start-up for creative army spouses. Home stagers don’t have to worry about selling a storefront or shuffling inventory from one move to the next- the most valuable asset a home stager has is his or her conveniently transportable portfolio!

Home Staging The Perfect Career for Baby Boomers Nearing Golden Years - Click To Read Article
The economy has everyone worried about their financial situation, especially those nearing retirement age. Many baby boomers consider starting a small business to supplement their income into their retirement years, while affording them the flexibility to pursue their passions and hobbies in a way they didn't have time for when they were younger. The Staging Diva® shares why home staging is the ideal career to get into at any age.

Home Stagers Help Sellers Preserve Their Homes’ Equity - Click To Read Article
The Staging Diva, discusses why, especially in a poor economy, home sellers turn to home stagers to help preserve their homes’ equity.

Home Stagers Dont Undervalue Your Services - Click To Read Article
Home stagers who charge ridiculously low rates won't only be out of business in a hurry, but they are also devaluing the service of home staging.

Home Staging Turns Stale Real Estate Listing Into Hot Property After Two Long Years - Click To Read Article
For proof that home staging works consider this Texas home that was on and off the market with no interest for two long years and got two offers within days of being decorated to sell, says The Staging Diva®.

Home Staging Marketing Tactics That Will Put You Out of Business Pt. 1 - Click To Read Article
The Staging Diva®, shares some of the worst marketing tactics she has seen carried out by home stagers.

Home staging marketing tactics that will put you out of business – Pt. 2 - Click To Read Article
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Home Staging Marketing Tactics That Will Put You Out of Business – Pt. 3 - Click To Read Article
The Staging Diva®, shares why offering a guaranteed sale is one of the worst marketing tactics she has seen carried out by home stagers.

Home Staging Offers Job Security - Click To Read Article
The Staging Diva®, explains why operating a home staging business offers more job security than being employed by someone else.

Home Stagers an Investment in Your Future is Good Debt - Click To Read Article
The Staging Diva®, helps aspiring home stagers determine where to invest their dollars considering the current economy.

Home Staging Helps Sellers Meet Conditional Offer Deadline - Click To Read Article
The Staging Diva® discusses how, in a slow real estate market, home stagers can help when it comes to meeting conditional offer deadlines.

Home Stagers, Survive Tough Economic Times By Living Within Your Means - Click To Read Article
With many aspiring home stagers concerned about money, The Staging Diva®, offers advice about living within one’s means.

Home Staging Is Not Meant to Cover Real Flaws - Click To Read Article
Staging Diva®, discusses how home staging is not a deceitful practice meant to cover real flaws in a property.

Home Staging Attracts Top Notch Tenant in Deflated Rental Market - Click To Read Article
The Staging Diva®, shares a home staging success story from Isabelle Gelderblom, a graduate of her training program.

Home Staging Tips for the Bedroom - Click To Read Article
The Staging Diva®, provides home staging tips for the bedroom.

Home Stagers Rescue First Time Real Estate Investors - Click To Read Article
Expert home stager, Staging Diva, shares a success story from Staging Diva® Graduates, Aron Bailey Bruser and Paige Holm who prove home staging works for real estate investors.

Has Your Vacation Made It Harder To Go Back To A Job That You Hate? - Click To Read Article
Expert home stager, Staging Diva, suggests to individuals feeling stuck in jobs they hate that it’s time to try something new.

First Time Buyers: Bright Side of Slumping Real Estate Prices - Click To Read Article
Expert home stager, Staging Diva, discusses how slumping real estate prices makes a great situation for first time home buyers and why home staging is so important in this market.

Finding Fulfillment at Midlife: Home Staging as a Second Chance Career - Click To Read Article
The Staging Diva Home Staging Business Training Program fills a crucial need for career training as the trend continues for baby boomers to look for "second chance" careers that will make their lives more meaningful and fulfilling. Home Staging, a fast growing real estate service career, gives individuals the chance to use their passion for decorating to make a difference in people's lives.

Five MustHave Skills to Be Successful Home Stager - Click To Read Article
Many individuals take for granted the things that they naturally do well and assume that everyone else knows how to do those things too. But building a business around those innate talents dramatically increases your chances of success. The following is a list of skills and talents a professional Home Stager should possess to be successful in this business.

Every House on the Real Estate Market is Not in Foreclosure - Click To Read Article
Home staging expert, Staging Diva, busts the common myth that most homes on the real estate market right now are in foreclosure.

Experts Predict Change Is Coming for the Real Estate Market - Click To Read Article
The Staging Diva® discusses predicted changes for the real estate market and what they mean to home stagers.

Entrepreneurship is Like Parenting: Nurture Your Business in Good Times and Bad - Click To Read Article
Intrepid entrepreneur, Staging Diva, compares entrepreneurship to parenting in this article and asks business owners why they would give up on their enterprise when times get tough.

Earning a living by following your passion doesn't happen by chance - Click To Read Article
Intrepid entrepreneur and home staging expert The Staging Diva, talks about the role timing plays in the journey toward making a living by following your passion.

Don't Insult Homebuyers' Intelligence with Silly Staging Tricks - Click To Read Article
The Staging Diva, exposes the silly home staging tricks that risk insulting buyers - decorative details which do nothing more than distract homebuyers and make the house staging look obvious.

Don’t Let a Grade Determine If You Can Be a Home Stager - Click To Read Article
Expert home stager, Staging Diva, discusses why home stagers who have failed to obtain the required grade from another training program should not be discouraged.

Do You Think Like an Entrepreneur? - Click To Read Article
As a business and marketing trainer to hundreds of aspiring entrepreneurs and someone who has a proven track record of growing successful businesses from scratch since the 1980s, including Six Elements (a home staging & interior redesign firm), I developed the following simple quiz to help others gauge their ability to think like an entrepreneur.

Desperate Home Sellers Turn to Home Staging for a Competitive Edge - Click To Read Article
Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast.

Despite Negative Headlines, People Are Still Buying Houses - Click To Read Article
The Staging Diva® debunks the myth that people have stopped buying houses and mentions the great potential demand for home stagers in the coming months.

Despite What You See on TV Home Staging is Not Physical Work - Click To Read Article
The Staging Diva®, sets the record straight for aspiring home stagers worried that a career in home staging means a lot of heavy lifting and other physically taxing duties.

Business Lessons from Barack Obama - Click To Read Article
An Intrepid Entrepreneur, gleans a valuable business lesson from President-elect Barack Obama. Here she shares what she’s learned with other entrepreneurs.

Children Pose Home Staging Challenges - Click To Read Article
Staging Diva®, offers advice to home stagers working with homeowners with small children.

Beware of Home Staging Training Snake Oil - Click To Read Article
The Staging Diva®, warns aspiring home stagers to think twice about choosing a home staging training program because of the credentials it offers.

A Home Stager Can Get Tenants Fighting Over Your Rental - Click To Read Article
The Staging Diva explains why home staging works for real estate investors by reducing vacancy times.

5 Massive Mistakes Homeowners Make When Hiring a Home Stager - Click To Read Article
Debra Gould, The Staging Diva®, shares top five mistakes to avoid when hiring a home stager. These include; focusing on price, looking for credentials, not looking at a website or /portfolio, not checking for references and selecting someone with no knowledge of the real estate market.

5 Steps to Starting a Home Staging Business Part 1 - Click To Read Article
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business.

5 Steps to Starting a Home Staging Business – Part 2 - Click To Read Article
The Staging Diva® advises aspiring home stagers on the five steps to take before starting a staging business.


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