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Create Subscribers With An Autoresponder Email Service
| Guest post by: Cynthia Minnaar |
Article Overview: You have worked hard to get targeted traffic to your site so here we discuss how you can convert those visitors into subscribers by using an autoresponder email service to build your list.
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Free Download - Understanding An Online Home Business And How To Manage It Effectively By Cynthia Minnaar |
Create Subscribers With An Autoresponder Email Service
An autoresponder email service is not just a way to build a relationship with your website visitors but it is also your silent salesman working for you 24 hours a day. Bearing this in mind it is certainly something you want to make use of if you are just starting your own online business.
An autoresponder email service is a great way to maintain contact with your visitors who have subscribed to find out more. You will be able to follow up with them and provide further information on the services or products that you offer. You will find on most websites that many offer a free newsletter to their subscribers.
You will no doubt have noticed when looking at other websites that towards the top of the site you will nearly always see a form that a visitor can fill in. You will find that such things as a free newsletter, free e-books, free training or even free products are offered in return for providing their name and email address.
Be sure to provide a email address']);"> valid email address when completing the form, to ensure you receive the free information being offered. The details you provide are then added to the mailing list and you will receive regular emails from the webmaster of the site you subscribed to.
If your website does not already have a lead capture form on it which visitors can fill in, you can easily set one up by subscribing to an autoresponder email service such as GetResponse or AWeber.
Autoresponders are extremely valuable e-mail marketing tools which can be used in various ways. Not only are they used to sign up subscribers but you can then send them your messages at preset time intervals, track your subscribers and sales. In order to add the lead capture form to your website all you have to do is paste some html code, that you will be provided with, into the source code of your website.
It has been proven that the form works best if placed near the top of the website. This way your visitors will see it as soon as your website opens. Be sure to always offer a free incentive to subscribe. You could also consider using a fly-in on your website which will contain the lead capture form.
Once a visitor has filled in the lead capture form their details are automatically added to the auto-responder. Automatically then the auto-responder sends the subscriber an email thanking them for signing up and inviting them to opt-in to the mailing list so that they receive your messages. This procedure ensures that you build a permission-based mailing list and protects you against being accused of spamming and is known as double opt-in. This really is important as you can have your website shutdown for spamming.
Once the subscribers receive the first email they are required to click a link in the email message which will opt them into your service. Once that step has been taken the subscriber will begin to receive your messages, which you will have preloaded into your auto-responder and set it to mail them out at pre-determined intervals, such as every 3 days. This then ensures that each new subscriber receives a similar series of messages from you at regular intervals for as long as the subscription remains active or the last newsletter has been sent.
You are able to add to the messages in your auto-responder at any time and it is a good idea to add your own articles to the newsletter series too.
From the above it can be seen that auto-responders are very powerful tools for Internet marketers to use. You are not limited to having just one newsletter. You are able to set up many campaigns in your auto-responder such as follow-up emails providing information on each product you sell or even a series of training emails for your downline.
Another option you will have is being able to periodically send once-off emails, known as a Broadcast message, to your whole list. This could be about an important product announcement or time-limited special offers.
By subscribing to an auto-responder email service and compiling a newsletter you will have a very powerful resource to turn targeted visitors into subscribers and subscribers into customers as well as ensuring your business runs 24/7 on autopilot.
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About the Author: Cynthia Minnaar RSS for Cynthia's articles - Visit Cynthia's website Cynthia Minnaar lives in South Africa and works full-time from home online. She is the proud owner of www.cyns-home-biz.com, the online business ideas site committed to helping others earn a legitimate income online by offering the best, proven online work at home ideas, internet home based business opportunities and online home income resources. She invites you to visit her Online Business Ideas Blog for her latest online business and internet marketing articles and subscribe to her free Online Home Business Ideas Newsletter packed full of internet business building tips and free Internet Income Training. Click here to visit Cynthia's website   Start eTutoring Business How To Create A Website Make Money Online SEO Made Easy PIPS Power Book |
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