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How To Give Your Online Home Business A Visible Internet Presence

Written by: Cynthia Minnaar

Article Overview: It certainly is true that the further you can spread your online home business across the internet, thereby building a visible internet presence, the easier it is to make an income online.

How To Give Your Online Home Business A Visible Internet Presence

Making the internet presence of your online home business felt among the millions of websites can seem a daunting task when you first start an online business, but this article will describe a few methods you can use to not only make your website memorable but how to distribute it far and wide over the internet in an impressionable way.

Use a Logo or Photograph and Create a Theme

Add interest to your online home business website by creating a theme and make it memorable to the visitor by using a logo or photograph which you can also use on your blog. You can personalize your site by making and installing a Favicon. This can always be a smaller version of your logo, so the theme is carried right through. It is much easier to locate sites in a Favorites Menu when they have a favicon. A Favicon is short for Favorites Icon or it is sometimes called a bookmark icon. The Favicon also shows in the address bar as well. Notice the red Y! symbol that appears in the left-most area of the address bar in Internet Explorer when you open Yahoo!, or the butterfly in MSN.

Write and Distribute Articles

Article marketing has got to be one of the fastest ways to make the internet presence of your online home business felt as long as you regularly and consistently write and distribute informative, useful and interesting articles to as many article directories as possible. Not only do you pick up lots of back-links to your website, but your name and that of your website will get a lot of exposure. When you complete the Author’s Profile in the article directories be sure to provide information that will encourage readers to visit your website and take advantage of the option to upload your photograph as this adds credibility as well.

Do spend time optimizing your articles with carefully chosen keyword phrases and include them in the title, body and the Author’s Bio Box, as this is an important key to making an income online. Most article directories allow the use of html in the Bio Box enabling you to ‘anchor text’, so anchor your keywords as well as the url of your online home business website. This will provide a back-link via your article from the article directory to your site. Optimizing your articles is really important because if done correctly and the article is submitted to a high PR directory, your article can appear on page one of Google as well as help the search engine placement of your website.

You never know who is going to see your articles, as you have no control over who has RSS feeds to the article directories or which ezine owner may select your article to feature in their ezine or which webmaster may choose to boost their website content by adding your article.

There are guides out there from highly authoritative sites looking for good content. You never know when you could receive an email, from a highly respected site in the eyes of Google and the internet public, stating that they have just read one of your articles and invite you to become a periodic Guest Author on their site. The exposure you will receive will be extremely valuable, not to mention the back-links from a high ranking site that receives thousands of page views per month.

Some of the larger high ranking article directories do not have an article submission page. They request that you apply for membership by email enclosing a sample of your work. Do not miss this opportunity to make an income online by passing these directories by, spend the extra time to apply for membership, as being accepted will mean that your articles receive great exposure, often on the first page of Google.

Forum Posting

Forums are an exciting arena where you can make a name for yourself in a relatively short space of time by positively and constructively contributing to topics that you are very familiar with.

Most forums give you the opportunity to add a signature where you can anchor your keywords as well as the url of your online home business, similar to that of an Author’s Bio Box when submitting articles to the article directories. Most forums allow you to upload an avatar, so you could use the photo or logo that you have used on your website.

You can create a captive audience in a forum by starting a discussion that will add value and invite participation from the other members. You can increase your presence on the internet very quickly by actively participating in a few forums and constructively posting 3 to 5 times a day in each forum. Spend time in the forums every day just browsing, reading through topics and responding constructively to posts.

You will gather valuable back-links from your postings in the forums and even indexing of topics in the search engines, not to mention the work your signature is quietly doing in improving the internet presence of your online home business.

Personal Brand Awareness

By putting the above tips into practice regularly and consistently you will in effect be creating your own personal brand awareness. After a few weeks of posting on forums and distributing your own informative articles you will be surprised at the inroads you will have made. After a few months you will be a respected author, webmaster and forum contributor, your online home business will be visible on places you never thought possible. Keep up this practice and you will make an income online.

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Article Tags: article directory, Favicon, Google, home business, home business website, home business website, internet presence, Yahoo



Related Forum Posts
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Re: Hello From Mr.Ven - Hi All, Nice to see the welcome messages. Bits about me, i am doing busy with my day job and recently jumped into this online biz domain. Now i am exploring the internals of Internet biz, marketing, seo etc. As a first step, i have launched my blog and started posting articles on what i am learning and thinking. I titled the blog as "Anatomy of Online Business" and i am building the content (basement) now, will be monetizing soon. Moreover I am dreaming/aiming to become a successful entrepreneur online.
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
Re: what position to request? - Hi Michael, How about Online Business Development Manager? Good luck with your start-up. David
Re: Kevin's Case Study #11 - A New Forum Category? - [quote:31qpen1j]This is just my opinion, but I consider the prospective categories, Online Marketing, Internet Marketing and Online Promotion, as being pretty much one and the same - just different words that different people use.[/quote:31qpen1j] I completely agree! Those are all just "internet marketing" as far as I am concerned. And I normally would have voted for internet marketing, however I chose social media marketing simply because there are more than enough IM forums out there already.


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